What to Do About Old Low Quality Content

Google’s John Mueller was requested what to do about content material that’s older and low high quality. Would it’s higher to take away the content material? Or would it not be higher to rewrite the outdated unhealthy high quality content material?

Old Content and Low Quality Content

John Mueller approached the query as if it have been two questions.

The first a part of his reply targeted on whether or not content material is taken into account decrease high quality as a result of it’s outdated.

The second a part of his reply addressed the problem of what may be achieved for precise low high quality content material.

This is a vital query. Some folks will deal with awful content material like weeds and make it disappear. And some sorts of content material is like that when it’s outdated.


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Old and Bad Content on Improved Website

The particular person asking the query said that when he began out his web optimization was “bad” and that he subsequently wrote, by way of content material high quality, “bad articles.”

His query was that after writing larger high quality articles ought to he take away the decrease high quality articles.

He requested:

“Should I remove all articles, is that going to affect my website or I should keep that?”

John Mueller answered with a remark about outdated content material.

He mentioned,

“I think if that’s something that you think is good content that you want to publish with your website, with your name, then I would keep it.

Just because it’s old doesn’t mean it’s bad.”


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He then adopted up with a remark about what to do about really unhealthy content material.

Mueller continued:

“But if you look at it and you say, oh, this is embarrassing for me now, I don’t want it to be online, it’s like so bad.

Then that’s something where I’d say either improve it or remove it.”

Improving Old Content

There’s some content material that may’t be improved, like content material about matters which might be old-fashioned. Examples of the sorts of content material that in all probability can’t be rehabilitate are shopping for guides for merchandise which might be now not manufactured, like pagers or outdated era tv units.

Other sorts of content material may be improved.

A typical instance is a whole bunch of metropolis pages that have been templated and are cookie cutter, the place the title of the town is changed and blocks of textual content is diverse so as to create distinctive combos of content material utilizing the very same dozen blocks of content material.  Tactics like which might be outdated and simple for search engines like google to catch.

But these pages may be rehabilitated with some creativity and a few laborious work.

And typically it’s simply finest to redirect the outdated and not-good content material to newer and higher content material that’s on the identical or comparable subject. This is the simplest approach to take care of outdated and not-good contetn.


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There are some ways to rehabilitate outdated and low high quality content material and two of them, as John Mueller mentioned, are enhance it or take away it.


Watch Google’s John Mueller reply query about older low high quality content material

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