What Should You Look For When Choosing a Shopify Theme

What Should You Look For When Choosing a Shopify Theme

A current examine discovered that 70 % of Americans are buying on-line greater than ever.

E-commerce is booming, and there’s by no means been a higher time to start out an internet retailer. One of the most effective platforms to launch your e-commerce retailer is Shopify.

Why accomplish that many individuals love Shopify? In half attributable to its:

  • affordability
  • ease of use
  • scalability
  • safety

One stand-out purpose many e-commerce retailer homeowners love Shopify is the pliability it presents by means of Shopify themes. With hundreds of paid and free themes obtainable, you’ll be able to create a distinctive e-commerce retailer that gives your prospects a optimistic consumer expertise (UX).

That may very well be why over a million companies use Shopify to construct their e-commerce shops.

What Are Shopify Themes?

Shopify themes are a template that determines the best way your web site seems to be and feels to prospects who go to your retailer. Different themes supply completely different kinds and layouts. Also, every theme presents a completely different UX, relying on how it’s designed.

Design performs a large function in the best way your retailer attracts, engages, and converts. That’s why the Shopify theme you select is essential to what you are promoting’ success.

A Shopify theme is a template of what you want your Shopify store to look and feel like.

In e-commerce, your theme of alternative should mirror your trade and area of interest. For instance, when you’re within the well being and wellness area of interest, you’ll need a theme that appears skilled and feels reassuring.

If, however, you’re into electronics, you’ll need a theme that’s glossy and energetic.

Will Changing Themes Break Your Store?

One worry that almost all retailer homeowners have when altering themes is that it’s going to break their Shopify retailer.

That’s not true.

Changing your Shopify theme (or enhancing your present one) doesn’t have an effect on your content material or different elements of your account.

So be at liberty to mess around together with your theme settings and even getting a new Shopify theme that you simply fancy. Your e-commerce retailer received’t break, and also you’ll not often have any downtime when you do it proper.

Why Your Shopify Theme Matters

Now that what a Shopify theme is, let’s briefly have a look at why your theme alternative issues a lot.

Helps Project Your Brand Personality

One of your most vital belongings as a enterprise is your model.

And no—branding doesn’t simply imply emblem.

An important side of branding is your model character. Brand character is a set of human traits that may be attributed to a model. For instance,

  • sophistication
  • pleasure
  • fun-loving
  • sincerity
  • ruggedness

Your theme performs a essential function in serving to you undertaking these traits. As a end result, your Shopify retailer will entice prospects who share and love your character.

Determines Your Website’s UX

Your theme is a essential side of your retailer’s design as a result of it determines your web site’s UX. That’s as a result of your theme determines important aspects of your e-commerce retailer like navigation, format, colour schemes and aesthetics, and extra.

Your theme determines the expertise your prospects could have as they navigate your retailer, devour your content material, and seek for merchandise. If the expertise is optimistic, they’re more likely to preserve coming again. A adverse expertise, however, results in excessive bounce charges.

7 Tips to Pick the Perfect Shopify Theme for Your Store

Ready to buy round for the proper Shopify theme in your retailer?

Here are a few ideas that can assist you discover the proper one.

1. Decide on Your Budget

Shopify shops come at various worth factors. That’s why your first step to selecting your Shopify theme is to find out how a lot you’re keen to spend on a theme.

Examples of things that influence the theme’s worth embody:

  • The developer: More skilled and well-known builders are likely to cost extra for his or her themes.
  • Flexibility: The degree of customization of your theme impacts its worth. For instance, if it has drag-and-drop performance, you’ll be able to anticipate to pay a bit extra.
  • Level of performance. Some themes are restricted in performance, whereas others mean you can flip your e-commerce retailer into something you need. Those with additional bells and whistles, like varieties or search engine optimisation options, are likely to value extra.

Like the whole lot else in life, you get what you pay for relating to Shopify themes. Make certain to learn the fantastic print and perceive what options and performance a theme has earlier than shopping for.

2. Prioritize Themes on the Shopify Theme Store

Shopify theme builders are a dime a dozen. You can get a theme in your Shopify retailer from many theme marketplaces.

However, I extremely advocate selecting from the themes on Shopify’s theme retailer.

One of the principle causes is that Shopify rigorously screens all themes submitted, so you’ll be able to make sure you get a high quality, safe theme.

Another purpose to prioritize themes on Shopify’s theme retailer is that you simply’ll be assured of normal updates and world-class help.

3. List the Main Features and Functions You Want

The key to discovering the proper Shopify theme in your retailer is to think about the principle options and performance you need in your retailer.

Do you need a slide-out cart drawer?

Is a video participant a precedence?

Do you want varieties, touchdown pages, or a weblog?

Finding a theme with many of the options you’re searching for will assist you minimize down on growth prices. When you discover a theme with some of the vital options you’re searching for however not the others, transfer on. The key’s discovering one which has many of the themes you need. You can all the time have a developer add the lacking function(s).

To discover options included in a theme, take a look at the theme preview web page. However, as a result of not each function could also be listed there, you might wish to mess around with the theme demo.

You can even use the reside retailer examples that can assist you get a really feel of all of the options of a theme you’re contemplating.

4. Consider Your Niche

Most themes are developed for particular trade sorts. When choosing a Shopify theme, you will need to be certain it was designed in your area of interest. For instance, an e-commerce retailer that sells varied electronics and equipment can’t simply use a theme designed for fantastic artwork items.

That’s as a result of the digital retailer wants a theme that may deal with many classes and superior search capabilities. The artwork retailer, however, doesn’t want as a lot superior performance.

As you hunt for a Shopify theme, be certain to filter your prime picks by area of interest. Fortunately, the Shopify theme retailer makes it simple to seek for themes by area of interest and variety of merchandise.

You can browse Shopify themes by industry and number of products in your inventory.

5. Design and Aesthetics

Global e-retail gross sales is a whopping $4.2 trillion trade.

To get a piece of the worldwide e-commerce motion, you will need to entice and retain prospects to your e-commerce retailer. That’s the important thing to rising a profitable Shopify e-commerce retailer.

Attracting prospects will be achieved by means of SEO (search engine optimisation) finest practices, like key phrase analysis.

But retaining prospects in your web site is all about your design and aesthetics. The proper Shopify theme makes design easy by offering:

  • a pretty storefront
  • colour palettes that match your model
  • clear and easy-to-understand consumer interface (UI)

A well-designed Shopify retailer won’t solely look superb, however it’s going to additionally encourage extra conversions.

6. Favor Lightweight Mobile-Friendly Shopify Themes

Website velocity is essential to on-line success, as it will possibly influence search rankings, conversions, and bounce charge. To supply guests the quick web page velocity they need, you want a quick, light-weight theme.

Lightweight themes focus extra on efficiency and have a tendency to keep away from busy components like animations, fancy scrollers, and different pointless options that enhance the dimensions of the file.

Another benefit of light-weight themes is that they’re designed to be easy. Their foremost purpose is to assist prospects navigate round your retailer and carry out the motion they got here to do.

To ship a quick, easy-to-use web site, you’ll wish to select a mobile-friendly theme.

7. Optimized Checkout

Studies present that the typical e-commerce retailer losses about 75 % of its gross sales to cart abandonment. The identical research present that one of many main causes for cart abandonment is a sophisticated checkout course of.

That’s why you will need to be certain the Shopify theme you select presents an optimized checkout expertise.

The finest Shopify themes supply a quick and intuitive checkout course of, well-designed add-to-cart buttons, and a straightforward method to examine the whole value.

Making the checkout course of simple needs to be a precedence, so make sure the theme you select makes this as simple as potential.

3 Examples of Great Shopify Themes

Now you understand how to select a appropriate Shopify theme in your retailer. Before you run off to seek out yours, let’s have a look at a few nice Shopify themes and focus on what makes them stand out from the remaining. You would possibly simply discover your excellent match proper right here!


Brooklyn is likely one of the prime free Shopify themes on the market.

Brooklyn is a free Shopify theme designed for the apparel and accessories niche.

The theme is designed for the attire and equipment area of interest. Because of that, it focuses on a model picture by enabling you to point out off your stock with gorgeous visuals. Some notable options embody:

  • A Slide Out Cart: Helps prospects simply add objects to their cart with out leaving the present web page.
  • Home Page Slideshow: Use the highest of your homepage to showcase a number of merchandise or model photographs.
  • Video integration: Grab consideration, inform your story, and showcase your finest merchandise in motion by that includes a YouTube or Vimeo video in your web page.

If you’re bootstrapping your method to e-commerce success within the attire area of interest, Brooklyn is a the Shopify theme that can assist you get there. (Did I point out it was free?)


Looking for a light-weight and easy-to-use Shopify theme that can assist you arrange a gorgeous retailer shortly?

The $180 Icon Shopify theme may very well be what you’re searching for.

Icon is a great example of a paid Shopify theme you must consider.

One of Icon’s biggest strengths is that it’s constructed to energy omnichannel advertising and marketing campaigns. That’s because of seamless social media integration and a weblog to energy your content material advertising and marketing. Other options embody:

  • Sticky Navigation: Keeps your menus fastened to the highest of your web page as prospects scroll down.
  • Product Quick View: Customers can view product particulars in a popup, in order that they don’t have to depart the present web page
  • Multi-column menu: Helps you function product photographs in a giant, multi-column drop-down menu.

As the identify suggests, Icon is one Shopify theme that can assist you construct an iconic e-commerce retailer and generate a lot of income.


Have a giant stock of merchandise?

Then you want a Shopify theme that may assist you show all of them fantastically. Your theme also needs to make it simple in your prospects to seek out what they’re searching for.

Expression is likely one of the finest Shopify themes that may assist you try this and extra.

Shopify theme Expression gives you a lot of features and functionality.

That’s as a result of among the theme’s distinguished options embody drop-down menu bars, superior search performance, and a dynamic slideshow.

Other notable options you’ll be able to anticipate are:

  • Versatile Sidebar Area: You can use your sidebar to show weblog posts, photographs, commercials, and extra.
  • Product Image Rollover: Hovering over merchandise reveals completely different product photographs, giving prospects a clearer image earlier than they purchase.
  • Grid-Style Layout: This lets you function a number of merchandise or promotions in a grid-style format all through your retailer.

Expression will set you again $180, nevertheless it’s well worth the funding because it helps you create an e-commerce retailer with attention-grabbing visuals. It’s additionally designed to make your promotions stand out, thereby encouraging extra conversions.


The e-commerce house is quick rising as extra entrepreneurs are launching e-commerce shops. One of probably the most trusted platforms to launch a retailer is Shopify. As you design your retailer, pay cautious consideration to the Shopify theme you employ.

Remember, your theme impacts your retailer’s:

  • consumer expertise
  • aesthetics
  • efficiency

All three are components which have a large influence in your conversion charges.

Which Shopify themes have you ever had expertise with? What do you want about it?

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