Template #1: The How-to Video
The How-to Video is rather like it sounds…
It’s a video that exhibits somebody do one thing, like bake a cake or do a pushup.
For many companies, how-to movies will likely be your bread-and-butter. In reality, how-to movies are like a video model of weblog content material. They’re not designed to transform individuals proper then and there.
But how-to movies ARE nice for getting your model in entrance of potential clients. So, together with product demos, I like to recommend utilizing them in your video advertising and marketing.
Here’s the template:
Let’s break every aspect down.
The foremost objective of your preview is to let your viewer know they’re in the suitable place.
In different phrases:
There’s no want to inform individuals why your subject is vital. If they landed in your video, they already comprehend it’s vital.
This is a mistake I made loads with my early movies.
Instead of leaping proper into the content material, I’d go into an extended backstory.
Spoiler alert: individuals HATED these intros. And they clicked away.
(Not to say the truth that, once more, I actually wanted a haircut. 🙂 )
Today, my intros are quick, candy and to-the-point.
Which has dramatically improved my common Audience Retention.
Steps or Tips
Now it’s time for the meat of your content material.
Depending in your video, chances are you’ll define a collection of steps. Or give individuals a listing of ideas.
For instance, this video from my channel lists out a collection of 9 site visitors methods.
On the opposite hand, this video outlines a selected step-by-step course of.
If you watch these movies, you’ll discover that the construction is principally the identical.
The solely distinction is that the steps are in a specific order. While the methods may be in just about any order.
That mentioned, there’s one BIG factor to bear in mind with this part of your how-to video:
Keep issues shifting.
In different phrases: there’s no have to cowl every thing there’s to find out about a step or tip. Yes, you need to cowl every step in-depth. But as quickly as you’ve lined the fundamentals, it’s time for the subsequent step.
Well, it’s no secret that individuals on-line have tremendous quick consideration spans. And for those who go on and on about the identical subject, you’re gonna lose your viewer’s consideration.
For instance, I used to spend 2-3 minutes on a single step or tip.
And individuals bought REALLY bored.
Today, I spend about 30-60 seconds per tip. And then transfer proper into the subsequent factor I wish to cowl.
That method, my video content material strikes quick… which retains individuals engaged.
Now that you just lined your final step, what’s subsequent?
Well, I don’t suggest ending your video out of nowhere. That’s tremendous jarring.
Instead, you wish to shortly cowl 3 foremost issues in your video conclusion:
- A fast recap
- Next steps
For instance, on this video, I recap issues with:
Note that I don’t repeat the identical ideas they simply heard about.
Instead, I shortly define what they discovered… and begin to transition into the top of the video.
And when you’ve got any extra examples of how this course of helped you, a buyer or a pal, point out them right here. You most likely already talked about just a few examples within the steps part of your video. But be happy so as to add yet one more right here.
This ultimate instance provides individuals motivation to take motion on what they simply discovered.
Finally, let individuals know the subsequent steps.
If they’re watching your video on YouTube, it could be to subscribe to your channel.
If you’re internet hosting your video by yourself web site, you would possibly ask them to subscribe to your e-newsletter.
Either method, make sure that to cap off your video with a transparent set of subsequent steps.
Here’s an instance: