The Ultimate List of Free SEO Tools

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Who says you must spend cash to get extra site visitors?

There are tons of free SEO instruments that may enable you to drive extra site visitors. Sure, you could know of some, like Ubersuggest, however there are numerous extra choices than simply my very own software.

Before I dive into the instruments, I’ve damaged them down into the next classes:

  • Keyword Research
  • Content Marketing
  • Rank Tracking
  • Link Building
  • Technical SEO

So, are you able to dive in? Let’s get began!

Free SEO Tools: Keyword Research

All of the instruments on this class will enable you to discover extra key phrases. Many of them have other ways of developing with key phrase recommendations, so you could wish to test all of them out.

Free SEO Tools: Ubersuggest

Ubersuggest has many various key phrase analysis choices and a free Chrome extension you should use from the SERPs. First of all, it exhibits you what number of searches a key phrase has had over the past 12 months, so you’ll be able to see any seasonality.

In addition to that, it pulls key phrases from a couple of completely different sources equivalent to Google Suggest and its personal database, it exhibits you all of the key phrases your competitors ranks for, and it supplies key phrase recommendations primarily based on questions, comparisons, and prepositions.

My favourite characteristic of Ubersuggest’s key phrase analysis capabilities is that not solely are you able to see how aggressive a time period is, but it surely additionally tells you what number of hyperlinks the common rating web site accommodates. Here’s the way you do this:

Step #1: Enter Your Keyword and Click “Search”

Step #2: Click “Keyword Ideas” within the Left Sidebar

Step #3: Click on a key phrase from the offered listing

Step #4: Review the info

For the key phrase phrase “content marketing strategy,” the common net web page that ranks within the high 10 of Google has 479 backlinks. This supplies a transparent concept of what number of hyperlinks you have to construct to rank properly.

What’s additionally distinctive about Ubersuggest is that it supplies native key phrase recommendations. This is nice if you’re attempting to do native SEO.

Answer The Public

Answer The Public leverages Google Suggest to search out all of the questions folks could have associated to any trade or key phrase.

Just kind in a key phrase, and it offers you a laundry listing of questions persons are looking for associated to that key phrase.

Similar to Ubersuggest, it additionally exhibits you comparability and preposition-related key phrases.

I just like the software as a result of in comparison with any competing software, it represents the info in good visuals.

SEO doesn’t simply exist on Google. You may also rank larger on Amazon, YouTube, Bing, and tons of different websites. makes use of the identical idea as Google Suggest, however for a handful of websites like Amazon, Play Store, and YouTube.

If you’re performing SEO on websites apart from Google, you need to take a look at


FAQfox is a neat little software that finds you questions folks wish to be answered primarily based on any particular website you need data from.

For instance, you’ll be able to kind within the phrase “cat” and because the URL, and it’ll present you category-based questions persons are asking on Quora.

You can do that for Reddit or some other website you need key phrase concepts from.

Great content material ought to reply customers’ questions. This free SEO software will help you discover the questions customers are asking so you’ll be able to handle them.

Google Keyword Planner

Of course, the search big, Google, has its personal key phrase analysis software.

Google Keyword Planner offers you recommendations in addition to CPC information and click on estimates.

You’ll additionally discover that many different key phrase instruments have CPC information, however chances are high they’re pulling it from Google Keyword Planner.

When utilizing Keyword Planner, search for phrases with a excessive CPC as they have an inclination to transform properly once you rank for them organically.

Google Trends

Out of all of the instruments on the listing, I in all probability use Google Trends three to 4 instances per week. That’s how a lot I like it.

What I really like about Trends is that it exhibits you what’s sizzling proper now. In addition to that, it tells you if an trade is getting much less search quantity or extra over time.

You may also filter your information primarily based on a particular nation or have a look at the info from a worldwide perspective.


Soovle takes the idea of Google Suggest (autocomplete) however for a lot of fashionable websites across the net.

Soovle pulls all fashionable key phrases on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and

AdWords and SEO Permutation Generator

The AdWords and SEO Permutation Generator is a brilliant easy software that helps you get artistic together with your key phrase analysis.

You enter in a handful of phrases you wish to goal, combining them to make completely different variations for you.

Not all key phrases will likely be fashionable in search quantity, but it surely offers you a way of how one can go after long-tail variations inside your website.


Reddit has many classes (subreddits), and Keyworddit helps you discover all of the key phrases inside that subreddit.

What’s neat is it even breaks down the amount for every of these key phrases. That means, you’ll be able to rapidly see if any are value going after.

Generally talking, you’ll wish to use instruments like this because it offers you a brand new perspective on key phrase analysis.

Pulling outcomes from Google is one thing that every one SEOs already do. Because of that, you have to use different sources if you wish to get a leg up in your competitors.

Bulk Keyword Generator

The Bulk Keyword Generator by Higher Visibility does key phrase analysis a bit in a different way than most of the key phrase instruments on the market.

First, you decide a enterprise class. Then you choose the kind of enterprise you might have and enter in any areas you’re concentrating on.

You’ll then be given a listing of key phrases which you can probably goal.

I like this software as a result of it makes issues tremendous easy, particularly if you’re new to SEO.

WordTracker Scout

WordTracker is a browser extension that provides you a listing of key phrase concepts from any net web page.

Just browse any website or take a look at your competitors, click on a button, and growth, you’re given concepts on key phrases that different persons are utilizing.

It breaks the key phrases down by relevance and quantity.

When you’re doing key phrase analysis, how have you learnt a key phrase is getting sufficient searches? helps you to bulk add as much as 800 key phrases, and it tells you the way fashionable every key phrase is.

The software additionally works for a handful of different areas, equivalent to Brazil, France, and Italy.

Google Location Changer

SERanking has a neat software that works properly if you’re doing worldwide SEO.

Their Google Location Changer means that you can search Google in any nation or metropolis. Just kind in a key phrase, and also you’ll see who ranks.

Using this software together with WordTracker Scout may give you distinctive key phrase recommendations.

Content Marketing

Content is the one factor all of us need to create if we would like extra search site visitors.

Here are free content material advertising and marketing instruments that may enable you to get essentially the most out of your search site visitors.

Google Analytics

If you’re not but utilizing Google Analytics, I like to recommend you begin as quickly as doable. There isn’t any different information supply that gives high-quality and detailed data like Google Analytics.

In a Google-dominated period, it’s what we now have to work with. Most of the opposite information instruments merely piggyback on Google’s information utilizing the API.

You can’t ignore Google Analytics for content material advertising and marketing or SEO. Virtually all of the actionable and essential information about website guests, site visitors, and so forth., comes from this crucial supply.

ClickStream Content Decay

Have you seen that your rankings lower over time?

It’s not simply because of Google algorithm updates. In most circumstances, your outdated content material gained’t carry out as properly as a result of it’s outdated.

The ClickStream Content Decay Tool is completely different—it exhibits you outdated pages in your website which can be now not performing properly. These outdated posts are nice candidates for a content material refresh.

First, you’ll wish to join the Content Decay Tool to your Google Search Console.

Once ClickStream imports your information, you’ll see a report that exhibits you the pages in your website which have misplaced essentially the most search site visitors over the previous 12 months.

From there, you’ll be able to replace these posts to win again misplaced site visitors. Simply broaden upon your content material, add examples to make it extra thorough, and lower any outdated references.

If you select to improve to a paid ClickStream account, you’ll be able to even measure your content material refreshes.

ClickStream will present you the influence that updates have in your site visitors and rankings on a page-by-page foundation.

What’s cool about this software is it is going to save you a large number of time. For instance, my crew updates 90 items of content material a month. The final thing you need is to spend so much of time and sources on content material that by no means had a lot site visitors.

Google Search Console

Most folks use Google Search Console to see which key phrases are driving them site visitors.

My favourite means of utilizing Search Console is to see which one of my weblog posts is getting loads of search impressions however has lower than a 4 p.c click-through charge.

I then modify every of these pages to incorporate the precise key phrases in my meta tags. Then I look to see which key phrases I’m rating for however not likely concentrating on but, after which create new content material round these phrases or modify present content material to focus on them.

Content Ideas

Ubersuggest has a characteristic much like Buzzsumo, however it’s 100% free. It’s referred to as Content Ideas.

All you must do is enter in a key phrase or phrase, and it’ll present you all of the favored weblog posts that comprise that time period.

The weblog posts are then sorted by social shares, backlinks, and search site visitors.

This helps you create content material round subjects folks wish to learn, which implies extra site visitors.

Hreflang Tag Generator

One of my greatest site visitors features has come from translating my content material.

Loads of folks ask me if they might be penalized for duplicating and translation their content material.

The reply isn’t any.

All you have to do is use the Hreflang Tag Generator.

This software creates tags in your HTML code, so Google is aware of you’re concentrating on particular languages and international locations with sure content material pages.

SEOPresser Title Generator

For each 10 folks that see your headline, solely 2 on common will proceed to learn your content material.

In different phrases, content material advertising and marketing is all concerning the headline.

If you’re struggling to create headlines, take a look at this title generator.

Just insert a key phrase or phrase, and it’ll generate dozens of recommendations for you.

Title Capitalization Tool

Not certain which phrases in your title ought to be capitalized?

This Title Capitalization software will take care of that for you.

It could not sound essential to you, but when your titles look off, folks could not click on by way of from SERP outcomes to learn your content material, which might lower your rankings over time.


Every SEO ought to be utilizing Grammarly.

Which do you suppose Google prefers? Ranking a weblog submit that reads properly or one which accommodates loads of spelling and grammar errors?

Grammarly helps you keep away from spelling errors. This is basically essential if you wish to rank on Google.

Google SERP Preview Tool

Have you seen that some listings on Google get lower off as a result of the title is just too lengthy?

An enormous false impression is Google makes use of character counts for meta tags. In actuality, they rely pixels.

Google SERP Tool will let you know what number of pixels your meta tags comprise and if they are going to get lower off by Google.

It additionally exhibits you a preview of what your net pages will seem like on Google.

Rank Tracking

Google Analytics is a good software to indicate you your general site visitors, but it surely doesn’t let you know the place you rank.

If you wish to observe your rankings, you’ll want to make use of different (free) SEO instruments.

Google Search Console

I do know I discussed this software above, however Google Search Console is essentially the most distinctive rank monitoring software on the market.

Because this software is from Google, they’ll let you know your common rating for anybody of your pages per nation.

And as a result of the info comes from them, they common it out to offer you correct data.

You may also return 16 months and see how your rankings have modified over time.


I do know I additionally talked about Ubersuggest above, but it surely now has a free rank monitoring characteristic. You can get to it by doing the next:

Step #1: Enter Your URL and Click “Search”

Step #2: Click “Dashboard” on the Left Sidebar

Step #3: Click on “New Project” and undergo the stream so as to add your web site and key phrases you wish to observe.

Step #4: Click on “Tracked Keywords”

Step #5: Monitor Your Rankings

It supplies the identical options as these paid rank trackers. You can observe your rankings each day for any key phrase or teams of key phrases for any nation, metropolis, or county.

It additionally saves your information so that you can return so far as you wish to see in case your rankings have been rising or lowering.

Link Building

You used to need to pay for instruments in case you needed hyperlink information, however that’s not the case anymore. Here are the free hyperlink instruments you should use.


This might be my favourite hyperlink software.

Even although Google doesn’t use area authority, normally, the upper the authority of a website that’s linking to you, the higher off you’re.

MozBar exhibits you the area authority and web page authority of each web page on the net.

If you will construct hyperlinks, concentrate on the websites with the very best authority.

SEOgadget for Excel

If you’re like me, you in all probability love utilizing Excel when you find yourself constructing hyperlinks.

SEOgadget for Excel makes it very easy to drag in information from Majestic and Moz.

If you haven’t tried this but, you need to contemplate it. It will make it simpler so that you can discover new insights and run your individual calculations.


Backlinks is a free software that exhibits you all of your backlinks. There are not any limits in row rely or something like that… you’ll be able to simply see everybody who hyperlinks to you.

You can see if any of your hyperlinks are dofollow or nofollow in addition to the anchor textual content.

You can filter the outcomes to search out backlink alternatives when researching opponents, and you’ve got the choice to search for hyperlink information on a website, subdomain, or a particular URL.

It will even present when a hyperlink was first discovered and final crawled and the authority of every hyperlink.

ClickMinded Domain Authority Checker

Tired of trying up the area and web page authority manually on every of your pages or websites?

This Domain Authority Checker helps by permitting you to test a number of pages directly.

Just add a listing of URLs, and inside seconds, you’ll have a listing of your web page authority per URL. You may also do the identical for domains and add dozens of domains directly.

SEOWorkers Analysis Tool

The Analysis Tool means that you can plug in a web site URL — any web site, even when it’s not yours — and generate a report.

SEOWorkers doesn’t present something new, but it surely does assist to save lots of loads of time in evaluation. Also, it supplies background data on the info.

The report is fast and detailed.

Some of the info, just like the HTTP Headers Check is under-the-hood stuff that you just wouldn’t usually suppose to test for.

Other analyzed options present useful icons to indicate you in case you’re doing properly or if you have to take note of one thing:

Here is SEOWorker’s distinctive characteristic. They educate you about SEO along with exhibiting you the SEO information that issues. Within every analyzed class, the report supplies an in depth dialogue.

The key phrase evaluation is complete. It shows head phrases (single key phrases) and two-, three-, and four-word keyphrases (longtail key phrases).

SEOWorkers supplies loads of data, some of which is completely different from different SEO and reporting instruments. However, it may be data overload.

For the skilled SEO, the dialogue in every part is superfluous. For new SEOs who’re nonetheless studying the methods of the commerce, it could possibly be helpful.

Technical SEO

SEO has modified. You now not can do just some issues and anticipate your website to rank properly. You need to do the whole lot in case you anticipate to beat your competitors.

And once I imply the whole lot, that features technical SEO.

SEO Analyzer

If you haven’t already, strive operating your URL by way of my SEO Analyzer.

It will let you know what’s mistaken with every of your net pages.

From duplicate meta tags and redirect errors to sitemaps and rather more… it just about seems at each main issue in the case of SEO.

It will even let you know your general website velocity and what you have to repair to get the utmost outcomes.

And in case you register for a free account, it mechanically checks for errors every week in your behalf.

Google Analytics Referrer Spam Killer

When you’re doing SEO, there’s a good probability that your Google Analytics will get tousled by referral spam.

Google Analytics Referrer Spam Killer solves that downside by connecting together with your Google Analytics account and blocking the commonest referral spam.

Once you join it, you’ll discover that your information is rather more correct, so you can also make higher SEO selections.

Pagespeed Insights

Speed is the whole lot. The sooner your website masses, the higher you’ll rank, particularly concerning Google’s cellular index.

Pagespeed Insights tells you what you have to repair in your website to load quick on any gadget.

It doesn’t matter if you’re optimizing for pill gadgets, desktop, or cellular… it is going to let you know what to repair.


Fixing your code is one factor, however you’ll additionally wish to be certain your website masses quick general.

Your general load time is affected by issues like your server and CDN.

Pingdom tells you your precise load time.

With Pingdom, you’ll be able to decide which location to check your load velocity from, and it tells you what code in your website is inflicting the largest slowdown.

Website Penalty Checker

With over 3,200 algorithm updates every year to Google, how have you learnt you probably have been affected by an replace?

Is it associated to a core replace, your content material, or hyperlink constructing?

Website Penalty Checker tells you that.

In a pleasant graph, you’ll see your site visitors over time and if a Google replace has prompted your site visitors to go up or down.

Structured Data Markup Helper

A easy solution to enhance your search site visitors is to make use of schema markup.

However, schema markup is a bit sophisticated to implement. Which is why Google created a Structured Data Markup Helper to information you.

All you must do is choose what type of markup you wish to use, kind in your URL, and undergo the walkthrough wizard.

And on the finish, you’ll be given code that you just simply paste inside HTML.


At first look, WooRank’s Website Review seems to be simply one other freemium web site analyzer. Upon nearer, inspection, nonetheless, it offers helpful insights into some not-so-obvious stuff.

You can analyze any web site and generate a report in seconds.

woorank free SEO tool

WooRank first shows a “Top priorities part. Unfortunately, right here’s one of the downsides of the software. Somehow, it thinks I’ve a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.

For instance, once I click on on “Blog” within the SEO report part, I obtain this message.

I’m not fearful since content material advertising and marketing is type of my center identify, and my web site positively has an energetic weblog.

On to extra constructive issues.

The geodata is insightful, though Analytics supplies comparable data.

Social shareability is one other useful part. Few free evaluation instruments can mixture this a lot social community information in a single place.

The most excellent characteristic of WooRank that I wish to level out is the cellular part. Few free SEO evaluation instruments present this stage of information and perspective.

That being stated, Google does supply a free Mobile-Friendly Test.

For its ease, interface, and quantity of information, WooRank will get excessive marks. Unfortunately, not all the info appears to be correct.

One of its main instruments, the cellular optimization overview, can be seen utilizing free instruments from Google, so it’s not likely revolutionary anymore.


Just like Woorank, SEOptimer is a straightforward software that provides you a technical overview of your on-page SEO in addition to your content material. If you aren’t certain the place your SEO goes mistaken, this software will break it down for you.

It breaks down issues like web page velocity and the way your web site masses on each desktop and cellular gadgets.

You may even see social sharing information.

301 Redirect Code Generator

When you’re doing SEO lengthy sufficient, finally you end up altering your older URLs.

However, in case you don’t add a 301 redirect, you’ll lose your rankings.

301 Redirect Code Generator creates the code you’ll want to inform serps your URLs have modified.

Neil Patel SEO Analyzer

We’ve already lined Ubersuggest, however there’s one other software in there that you have to remember of — our SEO analyzer. (It was a separate software, which is why I gave it its personal quantity.) It actually is a invaluable software — and it’s completely free.

Just plug in your URL, and the software will spend about 10 minutes crawling your website.

The visible format is clear and intuitive, offering lots of essential data together with estimated site visitors rating, SEO rating, and backlinks.

It will even let you know you probably have any damaged or blocked pages.

It will even share SEO points, see how your website performs on cellular, and provide you with tips about find out how to enhance your website.

Personal bias apart, I believe my web site analyzer supplies a really useful perspective each by yourself website, and particularly on a side-by-side comparability of your opponents.

Google Search Console

I’ve to incorporate this software once more. Why? Because if there’s something mistaken together with your website, such because it getting hacked, it is going to notify you.

It even tells you the pages that had been listed and which of them aren’t.

One factor that you must do inside your Search Console is to submit an XML sitemap.

XML Sitemaps

XML Sitemaps generates a sitemap for you which you can undergo Google Search Console.

You’ll want to do that so you will get extra of your content material listed.

Submitting a sitemap doesn’t assure that Google will index your content material, but it surely does assist.

Free SEO Tool Frequently Asked Questions

What’s the most effective free SEO software?

It depends upon what you want! Ubersuggest is right for backlinks, key phrase analysis, and aggressive analysis. makes it easy to create XML website maps, and Google Analytics supplies tons of details about how customers work together together with your website.

What instruments do I would like for SEO?

You’ll need a key phrase analysis software, equivalent to Ubersuggest, and an general software like Google Analytics to trace your efforts.

Do I’ve to pay for SEO instruments?

Not in any respect! There are tons of free SEO instruments together with Answer the Public, Ubersuggest, and Google Analytics.

What’s the most effective free SEO software?

Google’s suite of instruments is highly effective and free. Google Analytics and Google Search console are must-haves.

Free SEO Tool Conclusion

Tools don’t need to price cash. I bought into SEO as a result of it was the free site visitors supply I might leverage to compete with the large firms.

If you wish to develop your search rankings, you’ll be able to leverage one of the free SEO instruments above.

If you’re critical about SEO, you’ll have to pony up the money to get the precise instruments. You gained’t have the ability to do thorough SEO work and not using a paid subscription to one thing.

Here are the issues which can be sometimes not obtainable totally free:

  • Heat Maps: If you’re fascinated about usability, conversions, and SEO, a warmth mapping software like Crazy Egg is essential.
  • Rank Reports: Knowing the place your website ranks within the SERPs for sure key phrases is a crucial half of good SEO. Rank trackers permit you to see what web page and place you’re on, and observe your rank over time.
  • Backlink Analysis: Crunching all the info behind backlinks — anchor textual content, DA stage, website high quality, webmaster contact data, velocity — is important once you’re doing any type of backlink audit. The instruments that present such evaluation are refined, however often not free.

Before you begin paying, nonetheless, I strongly advocate beginning with these free SEO instruments!

What different free SEO instruments do you utilize?

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