The Complete Guide to Using Twitter to Grow Your Business

using twitter grow business

At one level or one other, you’ve in all probability requested your self if Twitter is definitely useful for rising what you are promoting or if it’s a complete waste of time.

The reality is, it’s solely useful for selling your model if you know the way to use it in the proper methods.

When I first began on Twitter, I didn’t know a lot about rising my title on the platform.

After some work, I now have over 380,000 followers. It didn’t occur in a single day, although. Like my header picture says, you’ve bought to make your individual luck.

neil patel screenshot use twitter to grow your business

Here’s how one can harness the social energy of Twitter to achieve followers, followers, and prospects who love your services and products (and what you may have to say on-line).

But first, you’re going to need to set measurable objectives earlier than diving in. You want to define precisely what you need to get out of utilizing Twitter.

Set Twitter Goals

Without set milestones, you’re extra possible to make errors.

According to Sprout Social, the primary problem for social media is ROI.

Why? Because numerous companies are posting content material to Twitter and hoping folks work together with it.

Posting with out a plan doesn’t work. You want to set objectives and milestones you need to obtain so you possibly can customise your posts accordingly.

According to HubSpot information, 65% of companies say producing leads is their largest problem when it comes to advertising. Why not attempt utilizing Twitter to overcome this problem?

Here are some examples of objectives you may want to obtain:

  • get extra visitors
  • generate better-qualified leads
  • present quicker customer support
  • construct a following
  • community

Once you’ve recognized your objectives, select particular accomplishments for every one.

These might be issues like protecting your response fee above a sure proportion, producing a sure variety of leads from Twitter, and so forth.

Be positive to decide a deadline for every aim, whether or not it’s quarterly, month-to-month, or weekly.

Then, measure exercise and observe objectives with a instrument like Google Analytics.

google analytics to track twitter effectiveness

If you comply with the following tips and set up significant objectives, you’ll have greater than a random Twitter account with excessive hopes and low outcomes.

Once you set your objectives, you’ll want to begin interacting with the proper folks.

Gain Exposure with Twitter Chats

Your foremost query when it comes to Twitter might be, “How can I get more followers?”

But the factor you actually must be specializing in is how to get extra energetic Twitter followers. The numbers don’t imply something in case your followers aren’t participating with you.

The reply to gaining energetic followers is Twitter chats.

That’s how one can develop your following and achieve the eye of customers who’ve extra recognition than you.

Plus, they’re conversational. People use Twitter to discuss to each other and have a dialog in regards to the matters they’re eager about.

They don’t simply use it to view content material. People use it to speak about and share concepts.

twitter chat example how to use twitter to grow your business

Users participating in chats are those who will retweet your posts, reply to your tweets, and get your account out to their audiences.

That’s why it’s essential to search for current Twitter chats in your {industry} and soar into the dialog.

Reply to folks and make sure to @ them in your response, in order that they’ll see that you just’re speaking to them.

Or, search for influencers in your {industry} to join with utilizing a instrument like Buzzsumo.

If you possibly can’t discover any Twitter chats relating to your line of labor, simply begin your individual.

You can go a step additional and use a instrument like Canva to make a graphic so your submit will stand out.

use twitter for your business create images with canva

Once you’ve established connections from a number of chats, make sure to comply with them, favourite and retweet their content material, and have interaction in what they’ve to say.

The key right here is to construct relationships so folks will keep in mind you and your model.

People will interact together with your content material if it’s conversational, pleasant, attention-grabbing, distinctive, and even humorous.

Just check out Wendy’s well-known “#NuggsForCarter” Twitter interplay, for instance.

nuggs for carter how to use twitter for business

Once you’re posting conversational content material, you’ll additionally want to create a schedule on your tweets.

Create a Tweeting Strategy and Schedule

You’ve bought to have a posting schedule on your Twitter account so you understand what you’re going to tweet and when you find yourself going to Tweet.

Keep your Twitter submit schedule in thoughts whenever you’re including to your editorial content material calendar.

And keep in mind to tweet hyperlinks to your content material extra than simply as soon as. Posting a single time is a giant mistake that tons of manufacturers make on Twitter. Reposting content material will herald big outcomes.

how to use twitter to grow your business double your traffic on twitter chart

Reposting is essential as a result of not everybody will see your content material in case you solely submit it as soon as. It’s essential to area out tweets so that you’re on folks’s timelines at a relentless fee.

But how are you aware precisely when you need to tweet?

There are tons of instruments on the market that may let you know the optimum time for you to share content material on-line, together with Twitter’s Insights Tool which is able to let you know when to tweet by discovering out when your followers are most energetic. (We’ll discuss extra about useful Twitter instruments later.)

twitter analytics tool how to use twitter for your business.

In addition to planning content material for every day of the week and resharing it, you need to plan seasonal content material, too.

For instance, you need to begin occupied with particular tweets and content material for Christmas by late November and early December.

The similar goes for Thanksgiving- and Halloween-themed posts, too. Come up with some distinctive seasonal content material you possibly can share when hashtags like #Christmas are trending.

Don’t neglect to promote your tweets, too. Here’s how.

Use Twitter Ads

There are three several types of Twitter adverts:

Promoted Ads

These are common tweets you possibly can show to customers who aren’t already following you. Users can like and retweet them identical to they might with non-promoted tweets.

use twitter to grow your business ad example

With promoted tweets, you possibly can attain customers who don’t find out about your model and share content material that’s already doing properly on-line.

These tweets will present up in search outcomes and within the timelines of the customers you goal.

Follower Ads

Promoted accounts put you within the highlight so you possibly can achieve followers.

grow business with twitter follower ads example

Your account will present up in focused customers’ timelines, search outcomes, and options.

Twitter Amplify

Trending matters seem on the Discover tab, Twitter app, and on the left-hand facet of your dashboard.

With Twitter Amplify, you possibly can align your video content material with essentially the most related publishers on Twitter.

twitter amplify example how to use twitter to grow your business

There are two totally different advert codecs, both pre-roll or sponsorships, that are a 1:1 pairing with one other Twitter publishers.

Twitter Takeovers

This is a premium, mass attain advert that takes over customers Timeline and the Explore function with an advert on the prime of most customers’ feed. You can select a timeline take over for optimum attain or a pattern takeover, which locations an advert on the Explore tab.

These are expensive, however have an enormous attain.

twitter trend ad

Twitter Live Ads

Twitter Live permits you to share real-time movies on Twitter. Twitter Live adverts do precisely what you’d anticipate — they permit you to promote reside movies on the platform to enhance engagement (and achieve followers!)

Choose the Right Types of Ad Campaigns

You can select Twitter advert campaigns based mostly in your goal, and you’ll choose which ends you need to pay for inside every marketing campaign.

For engagement campaigns, for instance, you possibly can merely promote tweets like I simply talked about. You solely pay for every preliminary engagement per consumer, so that you’re solely paying when somebody interacts with the tweet.

For impressions on promoted tweets that don’t finish in engagement, you gained’t pay something.

Here are the totally different advert marketing campaign varieties.

  • Followers: Promote your account and pay for every consumer that follows you.
  • Awareness: Promote tweets to a big viewers. You pay for impressions with this kind of advert.
  • Video views: Promote a video and pay for the variety of customers who view it.
  • Website clicks/conversions: Promote tweets to folks you need to go to your website. Here, you ppc, however you possibly can observe conversions and embrace buttons, movies, or carousel adverts.
twitter website ads how to use twitter to grow your business
  • Re-engagements/App installs: Promote tweets to customers who haven’t used your app in awhile, or to customers who haven’t downloaded your app within the first place.
lead generation ad example on twitter

You’ll pay for every lead collected and you’ll permit customers to share their electronic mail, Twitter deal with, and title proper within the app. You can obtain the listing later.

Out of all these choices, some of the essential is harnessing the ability of Twitter video.

Use Twitter Video

Video has change into vastly standard within the content material world with 94 p.c of entrepreneurs who use video planning to proceed. Currently, 60 p.c of companies use video of their advertising plans.

video marketing stats twitter for business guide

Twitter in all probability isn’t the very first thing you consider when considering video advertising, however there are a number of choices for utilizing movies on the platform.

One is native movies. This function allows you to document movies (so long as 140 seconds) and add them to Twitter.

You can even go reside on Twitter, which I discussed beforehand. This is good for reside occasions, like conferences, podcast recordings, and webinars.

Users can nonetheless watch the recorded video after the reside stream ends.

Adding movies to your Twitter advertising efforts is unquestionably not a waste of time.

Run Contests on Twitter

Twitter contests will permit you to convert your followers to electronic mail leads and switch them into paying prospects.

Plus, there’s nearly no restrict to what number of varieties of contests you possibly can doubtlessly run.

You may maintain a random drawing, sweepstakes, contest, and a lot extra.

twitter contest example

It’s sensible to decide a contest sort based mostly on the advertising objectives you need to obtain with it, although.

Here’s how one can run a Twitter contest from begin to end.

1. Decide Which Type of Contest to Run

You’ll need to start by deciding on which sort of contest meets your objectives.

If you need to develop your electronic mail listing, for instance, a sweepstakes may be the way in which to go. If you’re searching for engagement, a contest would possibly work higher.

2. Select a Prize

The prize will likely be what motivates customers to interact together with your contest.

Make positive you select a prize that relates to your {industry} in a method or one other. This will preserve the tip aim centered on you, what you are promoting, and those interested in it.

twitter for business context example

For instance, you possibly can give away a number of of your merchandise.

Giving away one thing that isn’t associated to your organization, like a laptop computer, would possibly encourage extra folks to enter, however they in all probability gained’t be superb leads.

3. Create the Contest

Build a contest entry web page that’s attention-grabbing and straightforward to navigate. If it’s too troublesome to enter, folks will click on away.

4. Promote the Contest

Now that you just’ve created the competition, you’ve bought to share it.

Promote it by way of a collection of paid posts to get folks and to widen the attain of the competition.

Here are another straightforward methods you possibly can promote your contest to get essentially the most out of it:

  1. Share the competition on Facebook, LinkedIn, Instagram, Twitter, Reddit, and the place ever your viewers is energetic on social media.
  2. Email your prospects in regards to the contest. They’re possible to enter and share with associates.
  3. Make a Twitter advert to attain customers who aren’t following you. Target the advert to folks in your demographic.
  4. Consider making a press launch explaining your content material and enterprise, then ship it to bigger media organizations.
  5. Add a banner in regards to the contest to your website. Link to your contest web page in your website so guests will see it when they’re in your web page.

5. Monitor the Contest

You need to see how your contest is doing because it’s working so you understand in case you’re assembly your objectives.

That means, you possibly can tweak particulars and modify the competition in actual time.

You can use Google Alerts to do that. Just arrange an alert to monitor any mentions of your contest throughout the web.

6. Follow up After Choosing a Winner

Once your contest is over and also you’ve picked a winner, you need to preserve the excitement going.

Take benefit of the competition coming to a detailed to promote your Twitter account.

You can do that by sharing who the winner was in your Twitter account or web site, sending out a follow-up electronic mail to thank those that entered, sharing particulars about future contests, and extra.

This will generate consideration towards your model lengthy after your contest has come to a detailed.

Automate Your Efforts with Twitter Tools

Now you understand precisely how to use Twitter in all the proper methods to develop what you are promoting.

Next, you may want some further instruments, apart from those already talked about above, to make the method a bit simpler.

And maybe extra importantly, they’ll make it much less time-consuming.

Here’s a shortlist of instruments which are excellent for automating a number of processes on Twitter and making your expertise with Twitter advertising a bit extra seamless.


This instrument is ideal for scheduling Twitter posts, monitoring mentions, and extra.

best twitter tools for businesses tweet dec


This service may be very related to TweetDeck, because it allows you to schedule tweets upfront — plus you possibly can observe key phrases.

tools for twitter for business social oomph


This instrument allows you to monitor all of your social media profiles from one location.

hootsuite for twitter tools


This service allows you to develop your social attain and discover your Twitter analytics.

follower wonk twitter tools for business

You can discover out who your followers are, decide their location, and extra. You can even share your stories and examine your social graph to different customers.

No matter which instrument you select, you’ll shave effort and time off your each day Twitter advertising agenda.


If you’re questioning whether or not Twitter is definitely useful for rising your buyer base, the reply is sure– however you may have to use it in the proper means. Even I had to work at it.

Once you set measurable advertising objectives, you’ll have an overview of why you’re utilizing Twitter within the first place. Your objectives will preserve you on observe throughout all of your Twitter campaigns.

Gain Twitter followers by participating in conversational Twitter chats and use Twitter adverts to your benefit. Promote your tweets, account, or industry-related pattern.

Run a Twitter advert, and don’t neglect to dedicate particular consideration to video.

Hold contests to generate a buzz round your services and products, and comply with up with prospects after the competition has closed.

Finally, keep in mind to automate your efforts with Twitter instruments that can prevent time and power.

How have you ever gone about utilizing Twitter to develop what you are promoting?

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