Sometimes There’s No SEO Solution

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Google’s John Mueller tells a pissed off website proprietor typically there’s no SEO answer that may make a website rank higher in search outcomes.

This is said on Reddit in a reply to a tread titled: “If I hire an SEO expert service would they be able to find out whats wrong with my website and help me improve it?”

The website proprietor offers additional particulars within the thread, saying they misplaced all site visitors to their web site over six years in the past.

“I just blog, I don’t do any coding or anything, I don’t do link building either,” the positioning proprietor writes.


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Seeing as how they’re not actively using any search engine marketing methods, they’re questioning if an SEO skilled might assist convey their site visitors again.

In a response the positioning proprietor could not need to hear, Mueller says SEO received’t assist in all instances.

What Do You Mean SEO Won’t Help?

Considering the web site in query misplaced its site visitors six years in the past, and it nonetheless has’t recovered, Mueller says SEO may not assist.

That’s not due to Google penalties or technical points, as they are often remedied with SEO.

Mueller suggests this web site’s technique could now be out of date:


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“One of the things to keep in mind is that it’s possible that there’s just no SEO solution. 6 years is a long time, and the web + Google News + everything around it has evolved quite a bit.

Sometimes it’s not a technical issue, sometimes it’s not something you can fix by just “buying a bunch of links”, typically it’s simply that the positioning technique is now out of date.”

A web site’s technique could develop stale for any variety of causes, lots of that are exterior the positioning’s management.

As Mueller says, life evolves considerably in six years’ time. That’s lengthy sufficient for matters to lose relevancy and data to turn out to be outdated.

If an internet site publishes content material that individuals not care about, no quantity of SEO goes to assist it.

The similar goes for web sites that promote previous merchandise, as Mueller provides an instance of an internet site promoting VHS tapes.

A website could possibly be following each SEO greatest observe, however it doesn’t matter if nobody’s in search of it.

“You can have a fantastic website, make it super-fast, have “high authority & trustworthiness” (nevertheless you need to outline that), however when you’re promoting VHS cassettes, you’re going to have a foul time. It’s extra apparent when there’s a bodily product concerned, but when content material is your product, it applies simply as nicely.”


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It’s unusual for Googlers to dissuade folks from in search of help with SEO, which makes Mueller’s touch upon the Reddit thread notable.

This is a vital angle to think about at occasions. If a website retains shedding site visitors regardless of your greatest efforts, is it a problem with SEO or is the world transferring on?

Source: Reddit


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