Shopify Vs. Wix – Website Builder Comparison

Disclosure: This content material is reader-supported, which suggests in the event you click on on a few of our hyperlinks that we could earn a fee.

As an ecommerce vendor, you’ll end up making a variety of decisions.

Is the clothes area of interest extra worthwhile than equipment? Which theme can be higher: Wokiee or Porto? Is Shopify higher than Wix, or is it the opposite approach round?

Of all of the questions, selecting the most effective ecommerce platform stays essentially the most essential. It’s tough, although, as a result of a variety of your greatest choices seem to “do the same thing.”

Although Shopify and Wix have overlapping options, Shopify edges ahead within the race in the event you’re particularly on the lookout for ecommerce performance.

Still, it’s a detailed name between the 2 that boils all the way down to your intent. Small companies or model-acutely aware entrepreneurs will love Wix with its simple-to-use, low-cost options, and higher design flexibility.

But in order for you a strong on-line retailer, Shopify can do much more. So lengthy as you’ve acquired an even bigger finances and the technical data to flatten the educational curve, Shopify goes to be the higher lengthy-time period ecommerce answer.

Shopify or Wix: Which Is Better?

Shopify is a stable choice for ecommerce purposes with its totally responsive templates, AMP help on product pages, and dropshipping options. It additionally helps multi-forex promoting performance and provides helpful integrations with different important apps.

Overall, it’s a extra skilled alternative for anybody who needs to construct a web based retailer. If that is precisely what you’re on the lookout for, be sure you join a free trial ASAP.

Wix has a drag-and-drop interface and a variety of bundled templates, making it a terrific alternative for individuals who need to construct a basic-function web site. It additionally comes loaded with web page structure instruments, information seize, and e-mail advertising options.

Plus, it’s cheaper, and also you don’t have to fret about paying transaction charges. Ready to take a look at Wix? Give it a strive with a free trial.

A Review of the Best Ecommerce Platforms

People need to dabble with good ecommerce platforms contemplating their rising reputation. But what’s the most effective one on the market?

We reviewed dozens of ecommerce platforms and narrowed them all the way down to the seven greatest choices that tick off all the correct issues on an ecommerce vendor’s guidelines. Wix and Shopify each made the listing.

Head over to our greatest ecommerce platforms information for an in-depth take a look at the place each product stands, together with what standards do we expect they’re greatest for.

Shopify Wins 

Useful Ecommerce Features: As it’s specifically designed to be for ecommerce, Shopify websites include many helpful ecommerce options to cowl each little facet of the gross sales course of. It has a number of fee gateways, stock administration instruments, third-social gathering platform integrations, and procuring carts. The platform can be scalable, permitting you to develop along with your increasing enterprise wants.

Fluid Themes and Greater Flexibility: Shopify provides 60+ professionally-designed and customised themes, supplying you with the freedom so as to add particular person product pages primarily based in your wants. Moreover, this customization and adaptability prolong to altering web page parts too. You can transfer, add, take away, or resize web page parts to make your store extra on-model.

Tweaking themes can be doable—supplied you realize HTML and CSS. If you’re bored with how your website seems, you merely have to decide on a brand new theme, and also you’ll have a model new retailer inside minutes!

Custom Domain Name: Every Shopify consumer will get a customized area identify that permits them to model their respective shops and on-line enterprise extra effectively and successfully. You can deal with your area on the identical website location as your area retailer, which, in flip, lets you make modifications to both with ease whereas concurrently managing your area.

Excellent Built-In Analytics: Shopify goes the additional mile by providing you loads of constructed-in analytics options like Google Analytics, buyer conduct, inventory ranges, and conversion monitoring to know precisely how your retailer is doing and which facets want a little bit of tweaking for higher outcomes.

You may also view on-line retailer classes, complete gross sales, high-promoting merchandise, returning buyer fee, common order worth, and conduct studies (phew!) on the platform to make higher choices.

Shopify App Market: Nearly each ecommerce plugin and have are developed for Shopify first as a result of its huge reputation. Whether it’s free or premium add-ons for advertising to content material administration, you get every kind of distinctive options with this platform. Case in level: An augmented actuality characteristic that lets you use your smartphone to navigate the product and see each little element.

What’s extra, even different marketplaces like AliExpress and Oberlo supply suitable apps to make your retailer administration simpler.

Faster Checkout Options: Shopify has prioritized buyer choice when designing login and checkout choices. You could make the registering of customers earlier than heading to checkout necessary, non-compulsory, or prohibited. Plus, registration can be extremely simple as customers solely need to fill out primary data. As a vendor, you’ll be able to add customers manually or import the listing through CSV and kind them by way of a tag system.

More Payment Options: Shopify offers you many choices to promote objects wherever on the earth due to its Amazon FBA or a 3PL order achievement help, together with a number of-forex help by way of a posh, non-supported HTML, CSS, JavaScript, and Liquid hack. This will not be ideally suited, however it’s positively there. You additionally get direct entry to 100+ completely different fee gateways, together with PayPal, Stripe, and Shopify’s totally built-in fee system.

No Cap on Products and Inventory: Most internet servers or exterior platforms limit the variety of merchandise you’ll be able to add to your retailer—however not Shopify. You can add limitless merchandise to your Shopify retailer. Even the bottom subscription package deal doesn’t put any restriction on the variety of merchandise you’ll be able to add to your stock.

Shopify Losses

Learning Curve: Shopify builders declare the platform is the most effective for creating and managing on-line shops, however they don’t declare to be the simplest, and rightfully so. Although Shopify makes use of templates that get rid of the necessity to edit HTML code and CSS styling, its web sites are tougher to edit than Wix. It’s as a result of the main target is on the merchandise and the way you current the web page. If you need to make further modifications, you’ll need to study to edit the backend code.

Limited Free Themes: While we love how fashionable and responsive Shopify themes are, it’s the restricted quantity can limit your choices. You need to pay a one-time payment for many themes, ranging between $140 to $180, as solely ten themes are free.

Expensive: Shopify offers you a variety of subscription plans beginning at $29 per thirty days. However, not solely is it costlier, however you additionally don’t get a free plan (solely a 14-day free trial). The primary plan contains solely the barest of options, so in order for you entry to superior options like fraud evaluation and studies, it’s a must to pay a better worth.

Further, except you employ Shopify Payments—one thing that isn’t accessible all over the place—it’s a must to pay a transaction payment on high of the fee processor payment.

Lacks Email Hosting Facility: You don’t get an e-mail internet hosting characteristic regardless of webhosting being included in all Shopify plans. So, you’ll be able to’t host a site-primarily based e-mail deal with like [email protected] What you are able to do, nonetheless, is ready up e-mail forwarding. This will ahead all emails despatched to [email protected] routinely to your common e-mail account. You’ll need to arrange different third-social gathering e-mail internet hosting connections to make use of the e-mail forwarding perform.

Wix Wins

Massive Template Collection: The primary Wix editor helps you to choose from 500+ stunning templates in your website and populate it with any content material of your alternative. There are a number of constructed-in dynamic templates—from homepages to blogs to touchdown pages—appropriate for novices and consultants. People on a decent finances shall be pleased to know the platform provides 60 fully free, fashionable, and classy ecommerce templates.

Intuitive Drag-and-Drop Interface: The drag-and-drop interface is the center of Wix, making it extremely consumer-pleasant. Because of this, not solely individuals with all ranges of abilities can use the platform, however it additionally offers you sufficient choices to transform your aspect into an actual powerhouse by extending its performance. You can use the cellular editor to evaluate and edit your website to optimize it for cellular units.

Free Plan: Wix is unquestionably the cheaper platform, with costs beginning at $23 per thirty days. There’s additionally a completely free plan and a free area identify facility (for the primary yr) that additional boosts its attraction. Plus, you don’t have to fret about paying any further charges with the platform.

Built-In Video Function: Wix severely lets your merchandise shine, which is considered one of its largest USPs. It has a constructed-in product video perform that helps enhance buyer expertise by permitting them to see the product reside. You’ll additionally admire the product zoom characteristic and the very fact you’ll be able to construct a particular checkout web page to make the trying out course of as problem-free as doable.

Efficient search engine marketing Guidance: Wix helps you optimize your ecommerce website for search engine marketing by highlighting areas that require your consideration. It then does the onerous work by letting you fill in keyboard tags and different metadata. You may also modify the URL of every web page, so it most closely fits what Google must know.

Tons of Extra Features: Aside from the core features, Wix is constructed with a whole ecosystem of helpful instruments and merchandise to make web site constructing simpler. It provides your free HTTPS to make sure customer interactions along with your web site stay safe, templates to create quotations for purchasers, and built-in fee choices like PayPal and Stripe. There’s additionally a brand maker to make branding even simpler!

Online Store Integration: You can embrace a web based retailer along with your web site at no further value with Wix. As the interface is straightforward to make use of, the combination course of may be very easy, and also you don’t even require an exterior procuring answer.

Wix Losses

Harder to Redesign: The intuitive drag-and-drop interface of Wix makes designing your website easy, however it’s the redesigning the place it’s a must to pay the worth. You don’t have the flexibleness to make any main modifications by simply choosing a brand new theme. Instead, the redesigning course of is extraordinarily handbook. If you need to make any drastic modifications to your on-line retailer, you virtually need to rebuild your whole web site. Besides that, you don’t have entry to HTML and CSS, which makes the general course of extra time-consuming and hard.

Limited Integration With Third-Party Apps: When we speak about app integrations, it isn’t even a good combat as Wix has far fewer ecommerce builders creating apps for its platform. For occasion, you received’t discover a Google Shopping Feed or Facebook Product Feed. This means you’ll be able to’t run Google procuring adverts or run dynamic product adverts on Facebook from the platform. Native integration with e-mail advertising purposes can be absent, making it troubling for house owners who depend on e-mail advertising for income. The solely approach you’ll be able to combine a Wix retailer to an e-mail advertising add-on is to make use of both Zapier or write the code your self.

Forced Wix Branding: They say there’s no such factor as a free lunch, and Wix very effectively proves it. If you resolve to decide on and keep on Wix’s free plan, be ready to hold Wix branding—proper on the high of your website. It isn’t too obnoxious, however it isn’t precisely discreet. What makes it extra annoying is it seems earlier than your web site header!

Non-Transferrable Site: While some could justify Wix not wanting customers to export web sites created with their expertise, it’s a con for individuals who need to migrate. And the truth that scalability isn’t Wix’s largest forte, makes this a fair larger downside. If you need to recreate and switch your web site away from Wix, it’s a must to pay some critical amount of money. In brief, in the event you join Wix, they could simply have you ever for all times.

Comparing the Top Ecommerce Platforms

While Shopify and Wix are wonderful ecommerce platforms, there are a number of different options with their very own benefits. Make certain you test our high picks for the most effective ecommerce platforms to search out the correct choice primarily based in your particular wants.

  1. Wix – Best for flexibility and customization
  2. Squarespace – Best ecommerce platform for creatives
  3. Bluehost – Best for arms-off WooCommerce retailer setup
  4. BigCommerce – Best for medium to giant shops
  5. Shopify – Best all-in-one ecommerce platform
  6. WooCommerce – Best for WordPress web sites
  7. OpenCart – Best for promoting digital merchandise 
  8. Ecwid – Best for integrating along with your present platform


Shopify is the extra apparent alternative since we’re involved with ecommerce functionalities specifically. But that doesn’t imply Wix has misplaced its allure.

Shopify is the most effective answer for sizable on-line shops that want all of the bells and whistles of scaling and promoting all over the place across the globe, whereas Wix is extra acceptable for basic-use circumstances and for house owners who depend on content material creation to amass extra visitors. It additionally provides extra artistic freedom versus Shopify.

In the tip, the selection is yours—simply be sure you make the correct one.

Consulting with Neil Patel

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • search engine marketing – unlock huge quantities of search engine marketing visitors. See actual outcomes.
  • Content Marketing – our crew creates epic content material that can get shared, get hyperlinks, and appeal to visitors.
  • Paid Media – efficient paid methods with clear ROI.

Book a Call

      Enable registration in settings - general