Put Unique Content Above The Fold

As an search engine marketing greatest observe, the above the fold space of a webpage ought to have not less than some content material which is exclusive to that web page.

This is really helpful by Google’s John Mueller throughout the weekly search engine marketing hangout recorded on June 4.

A web site proprietor named Jameson Sansone asks Mueller a query associated to repeating the identical content material within the above the fold space of a number of internet pages.

To be particular, Sansone is restructuring his web site’s weblog and intends to make use of the identical hero banner, the identical heading, the identical blurb of textual content, and the identical set of hyperlinks on the high of all the subject pages.

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He asks for Mueller’s opinion on this concept, understanding that Google desires to see precise content material above the fold when it crawls a webpage.

How vital is it for the above the fold content material to be distinctive on every web page?

As it seems, Google considers it pretty vital that not less than some content material above the fold is exclusive to the web page it’s on.

Here’s Mueller’s full response.

The Importance Of Unique Content Above The Fold

It’s unrealistic for a web site to have 100% distinctive content material above the fold of each webpage.

There’s at all times going to be content material that’s repeated throughout a number of pages, such a navigation menu, or a banner, or different parts that sometimes seem on the high of a web page.

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However, web site homeowners ought to intention for putting not less than a minimal quantity of distinctive content material above the fold.

It’s effective to have the identical generic hero picture on the high of a web page, Mueller says, so long as it’s balanced out with content material that doesn’t seem elsewhere on the positioning.

“The important part for us is really that there is some amount of unique content in the above the fold area. So if you have a banner on top, and you have a generic hero image on top, that’s totally fine. But some of the above the fold content should be unique for that page.

And that could be something like a heading that’s visible in a minimum case. But at least some of the above the fold content should be unique. So that’s kind of the guidance that we have in that regard.”

It feels like web site homeowners can get by with a minimal quantity of distinctive content material above the fold, although extra is probably going higher.

If your web site’s design limits you to a small quantity of customized content material within the above the fold space, intention to incorporate one thing that’s helpful for rating functions.

Including one thing that’s related to what the web page ought to rank for could show to be an efficient technique.

In addition, Mueller suggests performing some testing to see not solely how Google treats these kinds of pages, however how customers reply to them as properly.

While Google could also be effective with a minimal quantity of distinctive content material above the fold, will customers discover it participating?

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“It’s probably also something where you want to look at how users interact with those pages afterwards. But that’s kind of more from a non-SEO perspective. It’s always, I think, important for cases like that you take a look at see what actually happens with the users afterwards.”

Hear the complete dialogue within the video beneath:

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