How to Use Reverse Image Search For Competitor Research

How to Use Reverse Image Search for Competitor Research

What do backlinks, reverse picture search, and your corporation have in frequent?

Your backside line.

Sure, you possibly can weblog till you will have a whole lot of posts in your web site, but it surely takes time.

Can your corporation afford to wait? Probably not.

This is the place a backlinks technique is available in. Not solely can it assist with boosting your area authority (DA), but it surely may expose your corporation to a brand new viewers who might want to purchase from you in case you goal the fitting websites.

How do you discover these websites? Reverse picture search. When carried out accurately, you should utilize it to snoop in your opponents and discover the backlinks boosting their DA and earnings.

Here’s how to flip their backlink success into yours.

What Is Reverse Image Search?

A reverse picture search makes use of a picture rather than a text-based question.

All you want to do is add a picture onto a search engine, and also you’ll get an inventory of data. These particulars normally embrace:

  • file sort
  • supply of the unique picture
  • picture measurement
  • different sizes of the identical picture
  • web sites utilizing the picture
  • associated photos

While many individuals use reverse picture search to examine if somebody is stealing their content material, it’s a strong software within the palms of a savvy digital marketer.

I’ve used reverse picture search to develop my backlinks by 26 %, however it will probably accomplish that way more than discover unclaimed backlinks. When carried out proper, it will probably provide the higher hand over your opponents whereas rising your authority.

Why Would You Use a Reverse Image Search for Competitor Research?


Using reverse picture search in your opponents is without doubt one of the finest link-building methods most individuals skip.

Not having any backlinks is a cause greater than 90 % of internet sites don’t get site visitors from Google.

By importing a photograph of a competitor’s headshot or firm brand, you possibly can see at a look the place their inbound hyperlinks are coming from and begin constructing an inventory of backlink alternatives.

Why is that this vital?

Backlinks are a helpful Google rating issue. The search engine makes use of hyperlinks from different websites as a vote of confidence.

According to a examine by Backlinko, the positioning holding the #1 spot on Google has, on common, 3.8x extra backlinks than these in positions two by 10.

By analyzing the place your opponents are getting hyperlinks, you possibly can decide what websites are serving to develop their authority and get a slice of the pie for your self. Getting these backlinks may assist develop your site visitors, construct your authority, and probably one-up your competitor.

For instance, let’s say you’re competing with me. If you reverse picture search my headshot, you’ll see outcomes like these earlier than the fold:

reverse image search - Neil Patel headshot, before fold

When you scroll down previous this, you’ll see a couple of extra pages:

reverse image search - Neil Patel headshot results, below the fold

If you proceed to scroll by the outcomes, you’ll see I’ve been featured on websites like:

  • (DA 91)
  • Meltwater (DA 77)
  • Forbes (DA 95)
  • (DA 81)

These are all highly effective backlinks serving to me develop my area authority, web site site visitors, and gross sales.

How to Do a Reverse Image Search to Track Your Competitors

Ready to uncover these hidden link-building alternatives that lurk behind your competitor’s photos? Here’s a step-by-step information on how to do it.

Step 1: Find a Photo

What photograph must you use on your reverse picture search to monitor your opponents? I’d advocate utilizing a headshot of the one who could be credited because the creator.

Use their LinkedIn profile image. They’ll doubtless use the identical headshot for his or her visitor running a blog bylines, similar to I do.

neil patel linkedin profile reverse image search

In addition to trying to find a competitor’s headshot—or in case your competitor doesn’t have a “face” hooked up to it—seek for the model’s brand.

Step 2: Use Reverse Image Search

You can’t add a photograph on the usual Google homepage.

Click on “Images” within the high right-hand nook to load the reverse picture search function or go to

Where to find reverse image search on Google homepage

Next, click on on the digicam icon.

google reverse image search camera icon

Choose the headshot or brand you downloaded in step 1 and click on on the blue “Upload an Image” tab. Google will then return a outcomes web page that appears like this:

neil patel reverse image search results

Step 3: Start Looking for Opportunities

If we use the instance of my headshot, you’ll see the primary consequence factors again to this weblog.

Scroll down additional, and also you’ll see my creator profile for CoSchedule. The weblog has a DA of 57 and is a well-liked software for content material entrepreneurs. As a competitor, that is the type of web site you need backlinks from or to write visitor posts for.

Having a visitor submit on a excessive authority web site like CoSchedule may add to your credibility. You can use it to set up your self because the go-to professional in your area of interest and get your message in entrance of your target market.

Don’t overlook to reverse picture search your competitor’s brand! It will help you discover alternatives to get listed on useful resource pages or area of interest directories.

reverse image search - neil patel logo

How to Find Guest Post Ideas Once You’ve Completed the Reverse Image Search and Competitor Research

Now that you just’ve accomplished your reverse picture search, it is best to have a grasp checklist of internet sites your competitor makes use of for backlinks. Now what?

It’s time to provide you with visitor submit concepts, begin pitching, and, when a web site agrees to your visitor submit, ship compelling content material to drive site visitors again to your corporation.

You’ll have a a lot stronger pitch in case you have a couple of weblog submit concepts. Here’s how to be sure you include content material the web site will love.

Read Their Blog

You don’t need to make the error of pitching a weblog submit that’s already in your goal’s web site or received’t add worth to their viewers.

Editors obtain a median of 10 pitches per day, and 20 % of them don’t completely learn 90 % of these pitches as a result of they’ll inform at a look they’re not well worth the time. Make positive yours is within the 10 % that the editors learn.

How? By completely reviewing the web site you’re focusing on. After studying the positioning’s content material, try to be ready to reply the next questions:

  1. Who is the viewers? B2B, CEOs, mothers working from residence, and many others.
  2. What is the extent of the viewers? newbie, intermediate, superior, and many others.
  3. What sort of content material do they submit? 3,000+ phrase tutorials, fast ideas and tips, narrative essays, and many others.
  4. What are the content material gaps? Are they lacking a comparability between two common instruments? Can you supply a unique perspective on a sizzling matter?
  5. What subjects do finest? Use Buzzsumo to see what posts get essentially the most shares on social media.

Keyword Research

Once you will have a couple of matter concepts in thoughts, tie every part along with key phrase analysis.

Presenting a singular visitor submit thought backed with a robust long-tail key phrase reveals you understand how guests attain the positioning and, subsequently, can write for his or her viewers.

Plus, you need individuals to learn your submit. Choosing a key phrase with a good quantity of site visitors ensures you’re writing a weblog your target market will discover and eat.

Use Ubersuggest to discover excessive site visitors, low competitors key phrases. Remember to examine your chosen web site’s DA so you possibly can goal the fitting key phrases.

using ubersuggest for keyword research after completing reverse image search competitor research

How to Pitch Your Guest Post After Doing a Reverse Image Search on Your Competitors to Find Potential Backlink Opportunities

I’ve an in-depth information on turning into a profitable visitor blogger, however listed here are the pitching fundamentals to observe each time:

  1. Read the Guidelines

    Always examine to see if the positioning has visitor posting tips. If they do, observe them to make certain your submit doesn’t get rejected. According to analysis by PointVisable, 22 % of visitor posts are rejected for not following the rules.

  2. Personalize the Email

    Hop onto LinkedIn or learn the “About” web page and discover the precise particular person you want to e-mail. If you possibly can tackle the weblog proprietor by title, you’ll have the next probability of success than beginning an e-mail with “Dear Sir.”

  3. Introduce Yourself

    Include your trade experience, accolades, and hyperlink to different locations you’ve been revealed. You need the particular person to perceive you’re not a generalist. You’re an professional with one thing helpful to add.

Reverse Image Search FAQ

How do I reverse Google Image Search?

Go to and click on on the digicam icon. Upload the picture and click on on search.

How do you do a Google reverse picture search on my cellphone?

Download or take a screenshot of your chosen picture, then open the Google (not the Chrome) app in your cellphone. Tap the rainbow digicam icon, permit any permissions it asks for, then faucet the gallery icon. Select a picture out of your cellphone, and Google will show the outcomes. You can even use Google Lens to take a photograph and seek for it.

How do you reverse picture search with Chrome?

If you’re utilizing the Chrome browser (once more, not the app), you possibly can reverse picture search by right-clicking on any image and choosing “Search Google for an image.”

Is reverse picture search free?

Yes. It’s a free software you possibly can entry by way of Chrome.

Reverse Image Search Summary

As you possibly can see, reverse picture search is a strong backlink software. It will help you determine the perfect websites to goal for backlinks and go after the websites giving your opponents leads to their enterprise.

However, trying to find a picture is barely the beginning. Once you will have an inventory of websites, do your due diligence and pitch weblog submit concepts to set up your corporation because the go-to professional.

Only compelling weblog posts will get you the backlinks you want to rank larger on search, appeal to the fitting individuals onto your web site, and into your gross sales funnel.

Do you suppose reverse picture search is an efficient manner to acquire a bonus over your opponents?

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