How to Use Instagram Story Highlights on a Brand Account

Instagram Story Highlights assist customers take their hottest and trending content material and use it to additional personify their model

Unlike common Instagram Stories, which disappear after a day, Instagram Story Highlights keep on your profile completely. This characteristic permits you to spotlight all your greatest content material proper on the high of your profile in an organized method so folks can simply discover what they need.

In this text, I’m breaking down one of the best methods to use this highly effective characteristic to your benefit.

Why Should You Use Instagram Story Highlights on a Brand Account?

We’re dwelling within the age of the web client. The variety of folks utilizing social media to analysis merchandise surpassed 54 % and continues to development upwards.

The Instagram Story Highlight characteristic can showcase your greatest merchandise and put them to the take a look at. You can use this platform as a method to draw fast consideration to one thing new and thrilling in your enterprise.

Best of all, you may strive it out, present folks how to use it, and direct them to the precise place they want to go to purchase it. You can do all this, pin it to the highest of your Instagram web page, and depart it there so long as you want. This saves folks from having to scour via countless footage and movies to discover what they need.

We ought to remember one-third of considered tales come from companies, and one in 5 leads to a direct message.

What does this imply for you?

It may imply additional alternatives reminiscent of endorsements and sponsorships. If you will have a services or products that you simply’re making an attempt to get into {the marketplace}, you need different related companies to see what you’re providing. Instagram Story Highlights may also help you do this.

How to Use Instagram Highlights on a Brand Account

Let’s stroll via every step you want to take to get the Instagram Story Highlights banner on your web page so you can begin utilizing the characteristic.

1. Turn on the Auto-Archiving Feature

The archiving characteristic permits you to save tales. To do that, flip on the auto-archiving characteristic. This will mechanically save all your tales even when the 24-hour interval expires.

To get began, you’ll go to your Instagram profile, open up settings, and go to Privacy.

In there, you’ll discover a tab labeled “Story.” Tap on it and look in the direction of the underside to discover “Save to Archive.”

Turning this on will mechanically save photographs and movies to the archive, so that you don’t have to do it manually.

2. Create Instagram Story Highlights

To see your archived tales, swipe left on your Instagram profile. You ought to see an archived part on the high. Open it up to discover all of the tales saved to your profile.

Clicking the three dots within the high proper will deliver up a menu on the backside. This menu is the place you’ll add your highlights by choosing archived movies or photographs to create a cowl picture and label for them.

Once you’ve accomplished this step, try to be in a position to see the spotlight on your profile beneath your bio. If the whole lot was achieved accurately, it’ll archive new photographs and movies to the spotlight.

3. Choose a Cover and Icon for Your Instagram Story Highlights

Now you will have your Instagram Story Highlight created, it’s time to get artistic and select a nice title and canopy photograph for the spotlight. You need to do that rigorously. Just like the whole lot else in digital advertising, you need to seize the eye of everybody who lands on your web page.

It’s advisable you create branded spotlight cowl photos or icons as a result of the look and coloration might be acquainted to your followers.

You can discover Instagram Story Highlights icons at no cost and use them to customise your profile. If you like, you may choose to create them your self on a web site like Canva.

Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account

Now that you’ve some Instagram Story Highlights concepts brewing, let’s discuss some ideas to assist you take issues to the following stage. These eight ideas will assist you create essentially the most participating highlights to personify your model and attain extra folks.

1. Use Bold Icons to Draw Attention

Lularoe makes use of vibrant colours of their photos, and the general look is eye-catching. It grabs your consideration and holds it for a whereas.

Next factor you realize, you’re scrolling via, tapping on some, testing new issues, and usually sticking round for a whereas.

That’s your aim as a marketer. You need to showcase your greatest services and products on this space and use daring icons to seize consideration and use it to your benefit.

2. Stay On-Brand

The New Orleans Saints do that effectively, as do many different skilled sports activities groups. They use their crew colours to make the whole lot look cohesive and true to the model. People who’re severe followers of one thing can establish and affiliate a coloration with a particular services or products.

When it comes to sports activities, this turns into much more obvious. Fans can establish jerseys, merchandise, and memorabilia from a mile away by merely seeing a particular shade of a coloration.

What colours symbolize your model, and the way effectively may folks establish you by these colours? If you’re undecided, now might be the time to change. As you construct up a following, particulars like it will grow to be extra vital.

Keep coloration psychology in thoughts as you decide your hues as effectively. Certain colours result in particular emotions. Make positive your coloration decisions mirror what you need your clients to really feel, and use them appropriately to guarantee the precise ones are felt. For occasion, blue may trigger calmness or disappointment, so make sure to incorporate it in a method that makes them really feel calm, not unhappy—presumably, you don’t need to bum your clients out!

3. Showcase Your Best Products

Instagram Story Highlights are your likelihood to showcase your greatest stuff. Show folks what you will have to supply in a story to allow them to see it in motion. Seeing how issues work or how they give the impression of being on a particular person or in house (by way of photograph or video) could make a enormous distinction.

Ninety-three % of shoppers say on-line critiques affect their buying selections. If you may get clients to assessment a product and ship you the video, you may use that in a story spotlight as effectively. Right on the high of your profile is the place try to be displaying all of your greatest content material.

4. Promote Upcoming Events

If you will have one thing thrilling arising, like an occasion you’re internet hosting, why not share it along with your viewers? Let’s say your enterprise provides a flash sale on Christmas Eve solely. You may create a highlighted tab discussing the occasion, recording details about it, and spreading these particulars to the world.

5. Utilize Interactive Polls

Interactive polls are seemingly one of many best methods to interact along with your viewers. Doing this enables you to not solely interact with them however even collaborate with them. You can perceive what makes your viewers tick, what they count on of you, and what they’re on the lookout for in upcoming tasks.

To add an interactive ballot on your Instagram Story Highlights to run polls. All youo have to do is add tappable buttons once you create your story.

Ask questions, achieve perception, and have enjoyable along with your followers. Polls permit you to create an surroundings the place folks come to interact with you. It’s virtually like creating an in-store expertise when purchasing or looking on-line.

6. Answer Questions

Instead of asking questions, you may additionally use your story highlights to reply questions. If folks continually ask the identical questions or attain out about widespread points, you may create a Q&A tab the place you reply essentially the most ceaselessly requested questions.

When Instagram added the “questions” sticker to the platform in 2018, it allowed clients to submit their questions to your story. You can then take these questions, share them as a sticker on a new story, and supply the reply.

7. Feature Tutorials

Product tutorials are probably the most highly effective methods to promote one thing. If somebody finds you for the primary time, they’ll in all probability really feel higher about buying one thing from you if they’ll see it in motion.

Bonus factors if you will get tutorials of your clients utilizing the merchandise. This is your likelihood to showcase the truth that your clients love what you’re promoting sufficient to report a video and share it on your Instagram web page.

8. Highlight Responses From Your Best Customers

No matter what enterprise you’re in, you want to construct belief, set up credibility, and get folks to perceive the advantages of your items and companies earlier than they’ve even tried them.

Testimonials and critiques from folks will present potential clients they’ll belief you, and shopping for one thing from you’ll lead to a optimistic expertise. You may create a whole spotlight tab on Instagram of your best testimonials. Consider providing one thing in alternate for offering an trustworthy assessment of your enterprise.

Measuring the Success of Your Instagram Story Highlights on Your Brand Account

You can observe your Instagram Story Highlights metrics the identical method you may observe the whole lot else on Instagram.

Using the analytics space, you may try all of your interactions, clicks, replies, and profile visits from the story put up particulars part. You may also see what number of impressions you bought and the way they translated into followers.

If you improve to an Instagram enterprise profile, you’ll achieve entry to extra metrics.


Learning how to make the most of Instagram Story Highlights may also help you generate extra consideration, entice extra followers, and make higher use of your profile.

As digital entrepreneurs, we’d like to do the whole lot we will to improve our attain and get the phrase out about our items and companies. Those who go the additional mile are those who succeed.

Do you need assistance taking your Instagram presence to the following stage? We have a number of assets and a crew of consultants who may also help you.

How may Instagram Story Highlights assist your enterprise?

      Enable registration in settings - general