How to Use Amazon Attribution For Ad Campaigns

How to Use Amazon Attribution For Ad Campaigns

Every Amazon vendor is aware of how troublesome it’s to observe and measure the influence of exterior promoting channels on gross sales. It doesn’t matter how you might be driving clicks to your Amazon web page; as soon as customers land on the web site, it’s anybody’s guess what occurs. 

Thankfully, that’s not the case anymore. Amazon Attribution makes it doable for sure sellers to observe what occurs to each consumer they ship to the platform. In this put up, I’ll clarify all the pieces you want to find out about Amazon Attribution, together with:

  • who can use Amazon Attribution
  • the advantages of utilizing Amazon Attribution
  • how to arrange Amazon Attribution
  • what you may observe utilizing Amazon Attribution

What Is Amazon Attribution?

What Is Amazon Attribution

Amazon Attribution is a brand new software that guarantees to develop your Amazon enterprise by enhancing experiences away from the Amazon platform.

Specifically, the software gives analytics perception into how non-Amazon advertising channels like search, social media, show, PPC, and electronic mail advertising influence gross sales on Amazon. It can even observe site visitors despatched to a distinct web site that in the end converts on Amazon.

Access to Amazon Attribution is on the market by means of both the platform’s self-service console or by means of instruments that already combine with the Amazon Advertising API.

What Does Amazon Attribution Cost?

Amazon Attribution is at present obtainable without spending a dime, which is nice information for e-commerce homeowners.

Who Can Use Amazon Attribution?

Amazon Attribution is at present solely obtainable to sellers enrolled in Amazon Brand Registry and Vendors within the U.S., Canada, the U.Okay., Germany, Spain, France, and Italy. That could change sooner or later, so hold your eyes peeled in case you are in different areas.

What Can You Track Using Amazon Attribution?

Amazon Attribution helps you to observe a variety of metrics that may influence e-commerce gross sales, together with:

  • click-throughs
  • impressions
  • detailed web page views
  • buy price
  • add to cart
  • complete gross sales

How Does Amazon Attribution Work?

Amazon Attribution makes use of parameterized URLs—primarily a monitoring URL. When customers click on on the hyperlink and go to your retailer, Amazon can observe exactly what they do.

It’s a bit like a mix of Facebook’s Pixel and Google Analytics. Everything customers do as soon as they click on in your advert is tracked, and you’ll see all of it in an easy-to-use dashboard.

4 Amazon Attribution Features You’ll Want to Try

Amazon Attribution isn’t only a URL monitoring software. It has a number of key options entrepreneurs will need to leverage.

1. Full-Funnel Amazon Analytics

Amazon Attribution considerably will increase the variety of gross sales funnel information manufacturers have entry to. You’re not simply restricted to conversion information. Instead, Amazon lifts the curtain on how customers work together together with your product on their platform, offering metrics like clicks, detailed web page views, and what number of occasions clients add your product to their basket.

2. On-Demand Amazon Conversion Metrics

You can see marketing campaign efficiency as and when it occurs. Real-time reporting means entrepreneurs can optimize their advertising campaigns sooner than ever earlier than.

3. Customer Insights

Because of the wealth of metrics Amazon Attributes gives, entrepreneurs can perceive how the customers they ship to their retailer behave as soon as they get there. Do they add the product to their basket as quickly as they land on a web page? Do they discover a completely different product they like? Do they not purchase something in any respect? Amazon Attribution helps you to reply all these questions and extra.

4. Separate Tracking for Each Advertising Channel

Amazon Attribution lets entrepreneurs create completely different tags for each advertising channel. Facebook Ads, Google AdPhrases, weblog posts, social media posts, it doesn’t matter. You could make a whole lot of tags so that you at all times get granular element on the efficiency of each channel.

Why Is Amazon Attribution Such a Big Deal?

It’s not an overstatement to say Amazon Attribution may very well be a transformational software for sellers and distributors. Before the software was created, monitoring off-Amazon advertising campaigns was an absolute nightmare.

There was merely no method to differentiate site visitors from separate advertising channels. It was all dumped collectively.

Let’s say you made 500 gross sales, and you understand that your personal Amazon advertisements generated 100 of them. That leaves 400 gross sales that would have come from any advertising channel and even by means of an natural Amazon itemizing.

Do you see what an issue that’s for entrepreneurs attempting to discover one of the best channel? There’s no method they’ll inform.

Amazon Attribution modifications all the pieces utterly. Now entrepreneurs and types will probably be ready to see exactly the place every sale comes from, and that comes with a bunch of advantages.

3 Benefits of Using Amazon Attribution

“Why use Amazon Attribution in the first place?” I hear a few of you ask. There are a number of causes eligible manufacturers ought to begin utilizing Amazon Attribution instantly. Here’s my prime three.

1. It Identifies the Most Valuable Marketing Channels

It’s not at all times straightforward to calculate the ROI of your non-Amazon advertising efforts, particularly when you use a number of channels. Amazon Attribution permits sellers to see precisely which promoting efforts drive essentially the most gross sales and supply the best ROI. With a transparent image of what’s working and what’s not, retailer homeowners can give attention to their most worthwhile channels.

2. It Optimizes Existing Campaigns

Amazon Attribution helps you to perceive how customers work together together with your retailer and the broader Amazon ecosystem. If site visitors from one demographic converts higher than others, you may optimize your present campaigns to drive extra customers that do convert and fewer of those who don’t.

3. It Can Drive More Sales

Some sellers could discover the idea of sending exterior site visitors to Amazon unusual, nevertheless it’s turning into more and more vital. Amazon is turning into more and more dominant in e-commerce. At the identical time, the worth of sponsored advertisements on the platform continues to rise.

Why Drive Traffic to Amazon within the First Place?

When you perceive which advertising channels are simplest and the way customers work together together with your merchandise on Amazon, you can begin to make actual, data-backed selections. The form of selections that can assist you promote extra on Amazon For some that may very well be investing extra in a selected advertising channel. For others, it may very well be adjusting the worth of their merchandise.

What’s extra, new sellers are signing up to Amazon on daily basis. Oberlo not too long ago reported that 1,000,000 new sellers are becoming a member of Amazon yearly. With a lot competitors, exterior site visitors could be a important lifeline to assist sellers survive.

Reduce Amazon Advertising Costs

External site visitors helps you sidestep the competitors for listings on Amazon and drive site visitors straight to your storefront. There’s no want to pay for sponsored advertisements on Amazon while you drive site visitors straight to your merchandise.

Boost Your Seller Rank

External site visitors can severely improve the variety of gross sales your retailer makes. This can have a big impact in your total gross sales. Sales velocity is among the rating components Amazon makes use of in its A9 algorithm, so the extra gross sales you’re making, the upper your merchandise will rank sooner or later.

Better Understand Your Amazon Customers

The insights from Amazon Attribution can assist you be taught extra about your clients than ever earlier than. You could discover that one product doesn’t convert in addition to you thought it did, for example. Or that clients favor one product over one other.

You gained’t simply be enhancing your Amazon retailer’s efficiency, both. These sorts of insights can enhance your small business outdoors of the Amazon platform, too.

How to Set Up Amazon Attribution

The first step to getting began with Amazon Attribution is filling out a signup type and logging in to your account.

How to Set Up Amazon Attribution - Amazon Attribution form

Once your account has been accepted and arrange, you can begin matching merchandise to the campaigns you’re monitoring:

  1. Create a tag by clicking on the related advertiser’s title.
  1. Click “New order.”
  1. Select the “Set up an order” parameter.
  1. Choose the product you need to hyperlink to by trying to find your merchandise and clicking “Add.”
  1. Give a reputation and exterior ID to your attribution tag. I like to recommend being as apparent as doable together with your title, so you understand which hyperlink is which (Don’t neglect you’ll have a separate tag for every of your merchandise).
  1. Choose the place you’re going to place this hyperlink: Facebook, AdPhrases, and so on.
  1. The clickthrough URL is the URL of your product. Find your product on Amazon, copy the URL and paste it right here.
  1. Click “Create,” and also you’re executed. You can now copy the Amazon Attribution tag and begin utilizing it within the wild.

Alternatives to Amazon Attribution

Amazon Attribution is an unimaginable software, however sadly, it’s not obtainable to everybody who sells on the platform. Luckily, there are a number of options you need to use as a substitute.

Amazon Associates Tracking

Alternatives to Amazon Attribution - Amazon Associates Tracking

Amazon Associates monitoring hyperlinks had been the preferred method to observe exterior site visitors to the shop platform earlier than Amazon Attribution. With Associates monitoring hyperlinks, you receives a commission a fee each time a buyer converts.

Unfortunately, this monitoring resolution is nowhere close to as in-depth as Amazon Attribution. You’ll solely have the ability to see which gadgets customers purchased, not their habits on the location earlier than conversion. Plus, Amazon Associates solely get one tag. That means it may be exhausting to differentiate between site visitors sources.

Alternatives to Amazon Attribution - is a URL shortener and tracker constructed particularly for Amazon sellers. You can create and observe each form of Amazon hyperlink, together with Supreme, Brand, Canonical, Store Front, Add-to-Cart URLs, and lots of extra. can observe virtually all the pieces aside from conversions. While that’s not as complete as Amazon Attribution, does allow you to pixel customers to retarget them sooner or later.

Amazon Super URL Tool

Alternatives to Amazon Attribution - Amazon Super URL Tool

The Amazon Super URL Tool is a part of the AMZ Tracker suite of instruments. It doesn’t provide sellers extra perception into the way in which customers store their retailer, however it might probably considerably enhance the standard of inbound site visitors and enhance gross sales in consequence.

The platform’s particular URL shortener makes Amazon imagine guests have looked for particular key phrases on Amazon as a substitute of going straight to the itemizing. Amazon ought to rank your merchandise larger for these key phrases, in consequence, which may lead to extra gross sales.


Amazon Attribution is one of the simplest ways to observe how off-site site visitors performs on the Amazon platform. If you run exterior advertising campaigns on your Amazon retailer and are severe about optimizing your Amazon retailer, then Amazon Attribution is a should.

Not solely are you able to optimize your advertising campaigns, however you may also improve conversions, too.

Creating Attribution tags is straightforward. Just comply with my recommendation above or contact my group if you need an Amazon advertising company to do the be just right for you.

How many exterior advertising campaigns are you at present working to Amazon?

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