How to Test Your AMP Pages: The Complete Guide

AMP is all concerning the person expertise and quick loading pages.

This is completed by limiting CSS to 75KB and JavaScript to 150KB, clearing the important rendering path, and preloading cached content material. (You can study extra about how AMP works right here.)

Even so, AMP shouldn’t be for everybody.

In truth, its restrictive framework and consistently evolving requirements (amongst different quirks and limitations) have made AMP considerably controversial in web optimization circles.

If you do resolve to use AMP, testing is essential so as to get your pages listed by Google and benefit from the improved web page expertise this format can present.

What Are the Requirements for Valid AMP?

In order to be thought of legitimate, AMP paperwork should:

  • Start with the doctype <!doctype html>.
  • Contain a top-level <html ⚡> tag (<html amp> is accepted as properly).
  • Contain <head> and <physique> tags.
  • Contain a <hyperlink rel=”canonical”> tag inside their head that factors to the common HTML model of the AMP HTML doc or to itself if no such HTML model exists.
  • Contain a <meta charset=”utf-8″> tag as the primary youngster of their head tag.
  • Contain a <meta identify=”viewport” content material=”width=device-width”> tag inside their head tag.
  • Contain the AMP boilerplate code (head > type[amp-boilerplate] and noscript > type[amp-boilerplate]) of their head tag.

If any of those obligatory parts are lacking or misconfigured, the AMP HTML shall be thought of invalid, and should not present up in cell search outcomes.


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3 Steps for Testing AMP

There are three levels to testing AMP:

  • AMP Implementation Testing.
  • AMP Validation.
  • AMP Performance Monitoring.

How to Test That AMP Has Been Implemented Correctly

Only legitimate AMP URLs are eligible to be displayed within the search outcomes. Therefore, it is suggested {that a} web site take a look at its AMP implementation earlier than releasing it stay.

Generally, builders will password-protect their take a look at and staging environments. This is taken into account finest observe to forestall Google from indexing these.

That’s why at this stage, the AMP Validator is your quickest possibility for testing.

With the assistance of this free device, you possibly can instantly paste your supply code and examine for any potential errors.

This device will let you already know the validation standing by displaying PASS or FAIL.

AMP validation tool test using SEJ.

Another fast method of testing AMP is by downloading the AMP Validator browser extension for Chrome.


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This plugin will robotically examine every web page for AMP validation.

It will flip to inexperienced if the web page passes AMP validation or flip to crimson if the web page fails the take a look at.

AMP Browser extension.

And in case you wished to triple-check, you may also use Chrome developer instruments.

Simply append “#development=1” to the URL and use the Chrome DevTools console to confirm there aren’t any points discovered.

Chrome dev tools no issue found for AMP validation.

Note: As defined in Google’s debug information, it is usually potential to take a look at AMP on locally-hosted or firewalled pages utilizing Ngrok by following this information.

How to Ensure the Discoverability and Crawlability of AMP

Outside of getting legitimate AMP code, it will be significant to make sure that these pages will be found by engines like google.

Google discovers AMP by crawling the canonical URL. Therefore, there is no such thing as a want to have a separate XML sitemap to your AMP URLs, until your web site is canonical AMP.

As proven under, the canonical URL ought to have the next “amphtml” hyperlink tag.

The AMP web page ought to reference the unique with the “canonical” tag.

AMP discovery.

A easy, no-tool-required method of testing that is to go to the canonical URL in your browser view supply and seek for “amphtml”.


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For instance, for this search engine article on how Google ranks information sources, we’d examine the HTML web page supply:

Inspecting the html page source.

Then, by clicking that hyperlink, we will examine the HTML web page supply and confirm that we will discover a hyperlink tag to the canonical:

Canonical view-source AMP.

You might need to automate this course of by utilizing a crawler that robotically extracts the < hyperlink rel = “amphtml” > from the HTML supply code of all crawled pages.


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For extra data on how AMP indexing works, try the actually useful FAQ Google has put collectively on AMP indexing.

How to Test AMP Validation

Once AMP has been applied, it will be significant to do a standing examine infrequently to guarantee your pages stay error-free.

The quickest methodology to confirm that an AMP URL is legitimate is to use Google’s AMP take a look at.

It can also be potential to bulk examine AMP validation at no cost on 100 URLs utilizing this device.

Or, you possibly can even use this free Google Sheet AMP validation device to run every day, weekly or month-to-month spot checks. You can set it up to preserve monitor of 1000’s of AMP URLs robotically.

However, if you’re wanting to run AMP validation on a limiteless URL set, it’s most likely finest to spend money on a paid resolution akin to Screaming Frog, Sitebulb, DeepCrawl, or Botify. When arrange accurately, every of those will validate AMP at scale.


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For extra data on how to scale AMP validation utilizing these instruments, Screaming Frog has a fantastic step-by-step information. Sitebulb has additionally put collectively a extremely useful guidelines of AMP points to look out for when auditing AMP.

How to Monitor AMP Performance

The finest place to monitor AMP efficiency is Google Search Console.

Using GSC to monitor AMP is very useful for understanding the search efficiency of AMP and any points Googlebot could have had when crawling your pages.

There are two methods to entry the information:

  1. For search outcomes efficiency: Check the efficiency report within the Search Console and apply a filter for the AMP search look.
  2. For error checking: Search Console > Enhancements > AMP.

The AMP standing report is especially helpful because it exhibits all AMP pages with points discovered by Google, grouped by problem sort.

Simply click on a selected problem to see the main points, together with a pattern record of pages affected.

Note: Google solely supplies a pattern record of 1000 URLs experiencing that problem. However, it typically tries to present data based mostly on comparable URLs. Typically, websites have templates for varied web page sorts.


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Once you’ve recognized which URLs are having the problems, the following step is to repair them.

How to Fix Common AMP Errors

Here are the commonest AMP errors and the way to repair them.

1. Content Mismatch Error

One of the commonest AMP errors is a content material mismatch.

This error was so widespread that in 2017, two years after AMP launched, Google introduced the AMP content material parity replace. This was Google’s retaliation to the AMP bait and swap, and required that the AMP web page content material be comparable to the (unique) canonical web page content material.

It is ok if the AMP model has extra advertisements than the HTML web page. But normally, you need to make sure that the AMP variant makes use of the identical content material.

This consists of embedded content material metadata, schema, and a tag pointing to the canonical model.

Other widespread points to examine right here embody guaranteeing that:

  • The canonical URL returns a sound standing code.
  • The canonical doesn’t have any 3XX, 4XX, or 5XX errors.
  • The canonical referenced within the AMP model shouldn’t be canonicalized.


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The trailing slash is a standard error right here.

For instance, the AMP variant could reference the non-trailing slash because the canonical, whereas in actuality the canonical could use the trailing slash, or redirect to the trailing slash model.

2. Non-Indexable AMP Errors

Another widespread mistake when it comes to AMP implementation is guaranteeing that the AMP variant is indexable.

For instance, you’ll see errors if the AMP variant is blocked at robots.txt, or if it incorporates a no-index meta robotic tag.

Make positive to examine the HTML web page supply of the AMP variant to make sure that the web page is accessible to Google.

At the browser degree, this may be performed utilizing a easy free robots exclusion checker.

Robots exclusion checker for AMP testing.

Or you can even use Google’s URL inspection device to validate that Google can crawl the AMP variant.


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3. AMP Has Validation Errors

The most typical validation errors fall into the next three buckets.

  1. Missing obligatory parts.
  2. Including disallowed, depreciated, or duplicated parts.
  3. Containing type, structure, or templating errors.

The finest method to diagnose and repair these errors is to equip your growth staff with the AMP validator.

This device will flag up any of those errors and can be utilized as a uncooked HTML code validation device to assist your staff proactively produce clear, AMP-compliant code.

It’s additionally good to present your staff with Google’s AMP validation error information. And in case your website is on WordPress, the AMP plugin troubleshooting information is useful.

4. AMP Analytics Errors

Google has a fantastic information on measuring AMP pages in analytics. However, forgetting to be a part of up AMP versus and non AMP periods continues to be a standard mistake in AMP implementation.

This is especially prevalent in information publishers, as the vast majority of their AMP pages are served from Google’s AMP cache.


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This is why quite a lot of publishers report a rise in bounce charge with their AMP versus non-AMP pages.

This is as a result of when a person is on the AMP cache, they don’t seem to be in your precise web site — they’re on Google’s servers. And when a person clicks one other article hyperlink to learn, the person strikes off the AMP cache and again to the writer’s web site.

What quite a lot of publishers don’t notice is that if the AMP periods should not joined to non-AMP URLs, this will artificially inflate person and session counts.

To treatment this error, you want to arrange the AMP linker when implementing AMP and measuring person journeys throughout the AMP Cache.

More Resources for Testing AMP

Google has created a helpful information to AMP validation errors. Check it out when debugging the extra nuanced AMP validation errors.

If you need to make the most of the web page expertise increase AMP can present, it’s properly value completely testing to guarantee there aren’t any errors standing between you and AMP success.


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Additional AMP Recommended Reading:

Image Credits

All screenshots taken by writer, June 2021

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