How to Decide on a Business Name: Tools, Tips, and Strategies

How to Decide on a Business Name: Tools, Tips, and Strategies

There are dozens of issues entrepreneurs have to take into account when launching a new firm, from the emblem to the product to the packaging. The enterprise title, nevertheless, could also be a very powerful of all.

There are over 30 million small companies within the U.S., in accordance to the U.S Small Business Administration. That means you have got to go above and past to stand out. The proper title might help you just do that.

If you’re caught on what to name what you are promoting or simply need to be sure that your chosen title ticks all the proper packing containers, I’m right here to assist.

In this text, I’ll cowl my prime suggestions for choosing a profitable enterprise title, present some examples of what a nice enterprise title seems to be like, and even allow you to in on a sneaky method to get a load of enterprise title concepts quick.

10 Tips to Pick a Business Name

Your enterprise title could be nearly something you need it to be. As lengthy because it’s authorized and isn’t already in use, you’re good to go. However, there are a number of finest practices most authorized and advertising and marketing specialists agree on.

I like to recommend the next suggestions to be sure that what you are promoting will get off to one of the best begin doable.

1. Ensure the Business Name Is Not Copyrighted or Trademarked

The first step in choosing a enterprise title is to be sure that it doesn’t infringe any copyrights or logos. You can search copyright data and trademark data on-line.

I’d advocate going one step additional and be sure that it’s doable to trademark your model title. You by no means know what the longer term will carry, in any case. Even when you plan to hold what you are promoting small, I strongly advocate ensuring it’s doable to copyright and trademark your model.

Not doing so might land you in sizzling water years down the road. Just take a look at Apple. When Steve Jobs began the corporate, he selected Apple’s title as a result of he was a fan of the Beatles (their recording label was referred to as Apple Records).

There wasn’t any battle initially as a result of the 2 corporations operated in utterly separated industries. That was till Apple launched the iPod and the iTunes retailer, nevertheless. When they began working in the identical business, Jobs shortly discovered himself saddled with a lawsuit.

2. Ensure the Business Name Isn’t Already Taken

This is a no-brainer, but it surely’s essential to point out. Ideally, what you are promoting title might be distinctive and not utilized by every other enterprise in existence. At the very least, it shouldn’t be utilized in any method by different corporations working in your business.

A fast Google search might help you out right here. If any outcomes or domains come up that recommend one other firm is already utilizing your title, both as a enterprise title or because the title of certainly one of their merchandise, then it’s time to return to the drafting board.

3. Ensure the Business Name Is Descriptive

You need clients to have an thought of what what you are promoting does simply by listening to your title. You don’t have to know something about TripAdvisor to know it’s within the journey business or that Burger King sells burgers.

Don’t be so descriptive that your title is downright boring, nevertheless. Seattle Plumber Inc. isn’t precisely inspiring and doesn’t separate your model from every other plumbers within the metropolis. First Call Plumbing is way catchier and simpler to keep in mind.

4. Make Sure the Matching Domain Name Is Available

Coming up with a good enterprise title is simply the beginning. Before you’ll be able to commit to it utterly, be sure that a matching area title is out there.

If it’s, purchase it.

If not, contemplate developing with one other enterprise title. Having a area title that’s the precise match of your model could be a actual increase, significantly when it comes to website positioning.

If your coronary heart is about on a particular title, then all shouldn’t be misplaced. There are a number of methods you should use in case your area title is unavailable. Adding further phrases or extending the title of your model in your URL is changing into more and more widespread.

5. Get Creative

This is your likelihood to embrace your interior copywriter and let your creativeness and creativity run wild. Don’t be afraid to make one thing up. Almost three-quarters (72 %) of one of the best model names use made-up phrases or acronyms.

There are a couple of causes for that. Firstly, present phrases already imply one thing to a lot of your potential clients. You’ll want to resolve whether or not that is a good or unhealthy factor. Second, opponents might be utilizing the identical or related phrases.

6. Don’t Choose a Business Name That Is Hard to Pronounce or Spell

You’ll need your model title to be accessible for everybody. That means no phrases which can be not possible to pronounce when written down or straightforward to misspell.

While mixing up the letters or eradicating vowels from widespread phrases could look cool, it doesn’t assist your clients discover what you are promoting on-line. If clients can’t simply seek for what you are promoting after listening to your title phonetically, there’s a good likelihood you’ll miss out on leads. You’ll additionally spend a lot of time spelling out your URL for purchasers.

7. Complete a Secretary of State Search

One method to be sure that what you are promoting title is completely different from everybody else working in your space is to full a Secretary of State Search. Most states have a method to do that simply on-line, so it’s merely a matter of visiting your state’s web site and typing in your proposed title.

If unsure, ask your legal professional for assist. I’d additionally advocate looking out in Delaware, even when you don’t dwell in that state. Delaware is a haven for firm registrations, and so looking out there helps guarantee no companies anyplace else within the nation have related names.

8. Get Feedback on the Business Name Before Making It Official

Test what you are promoting title out on your pals and household and get their suggestions earlier than committing to it. While it’s possible you’ll assume you’ve checked out your title from each angle, there’s a likelihood you’ve missed one thing.

If you’re undecided about a enterprise title but, give folks a shortlist of your concepts and ask them to decide their favourite. If everybody agrees on the identical one, it’s possible you’ll simply have discovered your new title.

9. Choose a Business Name That Isn’t Accidentally Offensive

Make positive what you are promoting title doesn’t imply one thing offensive in one other language or as a slang time period.

No self-respecting enterprise proprietor would need to insult potential clients. Yet dozens of companies do that with out realizing it due to their enterprise title.

Just as a result of what you are promoting title isn’t offensive in your personal nation doesn’t imply it’s inoffensive all over the place. Any language or cultural points can spell unhealthy information for corporations wanting to increase overseas.

Luckily, it’s by no means been simpler to verify whether or not what you are promoting title is offensive or not. Just head over to and enter your proposed title. The web site will shortly discover whether or not there are any potential points.

10. Keep It Simple and Easy to Remember

Long, sophisticated enterprise names are unhealthy information. The shorter, catchier, and extra memorable your title is, the higher. Try to hold it underneath 20 characters for the sake of your URL and keep away from combining greater than three completely different phrases.

Examples of Great Business Names

Tips and tips aren’t at all times sufficient to get the artistic juices flowing. That’s why I’ve compiled 5 examples of nice enterprise names beneath, together with a description of what makes them so good.

Hopefully, these offers you a jumping-off level.


Examples of Great Business Names - Google

In a parallel universe, somebody is at present trying to find one thing on BackRub. That’s the title Google was initially referred to as due to the backlinks it used to rank web sites. Eventually, they settled on Googol, a mathematical time period for a quantity with a million zeros in it. The closing model title of Google was the results of a spelling error by an worker.

In the tip, it labored out brilliantly. The title is catchy, artistic, and random. “Google” can also be simpler to spell, keep in mind and pronounce than Googol too.

Whole Foods Market

Examples of Great Business Names - Whole Foods

Whole Foods Market is essentially the most descriptive title on this checklist, and that’s a part of the explanation it’s so efficient. It sends delicate alerts that appeal to the model’s target market.

Choosing the phrase market somewhat than grocer or retailer was a stroke of genius on this regard. Market conjures up pictures of farmer’s markets and suggests the type of well-off client Whole Foods’ targets.


Examples of Great Business Names - Lego

Lego is a simplified portmanteau of the Danish phrases leg godt which means “play well.” Brilliantly, Lego additionally means “I put together,” so the title works on two ranges.

Not solely is the title descriptive for the native Danish market, but it surely additionally sounds nice in different languages and doesn’t have any further meanings.


Examples of Great Business Names - pepsi

Caleb Davis Bradham, the inventor of Pepsi, initially referred to as his concoction Brad’s Drink. Thankfully, he rebranded three years later. Pepsi is derived from the phrase dyspepsia, which suggests indigestion as Bradham believed the drink aided digestion.

Pepsi is far more artistic and memorable than Brad’s Drink. Perhaps most significantly, the brand new title under no circumstances infringed on Coca-Cola, created simply a handful of years earlier.


Examples of Great Business Names - Verizon

Verizon was fashioned in 2000 by the merger of Bell Atlantic and GTE. The enterprise title combines the Latin phrase for reality, veritas, and horizon to signify the brand new firm’s sincere and forward-thinking nature. It’s artistic, it has which means, and it’s undoubtedly memorable!

Use a Business Name Generator to Find Your Perfect Name

If you’re nonetheless caught, assistance is at hand within the type of enterprise title turbines. There are loads of software program instruments to assist entrepreneurs shortly brainstorm enterprise names.

Here are some to attempt:


Shopify is legendary for serving to small enterprise homeowners thrive. Coming up with a model title is not any completely different. Enter a key phrase into the search bar, and Shopify will immediately spit out 100 enterprise names you’ll be able to create a retailer from at this time.


Bookkeeping software program Freshbooks has a fairly complete enterprise title generator that tailors suggestions primarily based on your business.

Start your search by selecting whether or not you use in artistic and advertising and marketing, authorized or enterprise companies, commerce, and dwelling companies, or IT. Enter a key phrase, and Freshbooks will serve up three options. You can ask for extra options or change your key phrase to get a completely different batch of names.


Namelix is a free AI-powered enterprise title generator. Enter one or a number of key phrases to get began, then filter options by title, size, and type. There are a whole bunch of names to scroll by and a mixture of fundamental and premium names. Premium suggestions include a emblem and area title connected to make constructing a model simpler.


The proper title can impression your website positioning, branding, and buyer notion. Would Google be the place it’s now if it was referred to as Backrub? I don’t assume so.

The enterprise panorama is changing into extra aggressive every single day, and a nice enterprise title might help your model stand out.

Take inspiration from a few of the nice enterprise names already on the market, and use a enterprise title generator if needed. Just be sure that what you are promoting title units you up for long-term development.

What are you going to name your new enterprise? Let me know within the feedback!

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