How to Create a Free Google Website For Your Business

How to Create a Free Google Website for Your Business

An internet presence is crucial for getting discovered on-line, particularly lately. According to Statista.com, practically a third of shoppers within the United States look on-line for a native enterprise daily. It’s easy: web sites are important for attracting new clients.

A web site proves invaluable in different methods, too, like showcasing your merchandise and growing leads. However, your web site doesn’t want to price a fortune and embody the most recent options. If you’re a small enterprise that simply desires to let clients know who you might be and what you do, a free Google web site could also be simply what you’re searching for.

What is Google’s Free Website Builder?

Google’s free web site builder is a part of Google My Business and helps clients uncover you on-line.

When creating your web site, Google takes the knowledge in your GMB enterprise profile and makes use of it for the constructing blocks of your web site. Aside from some customization, you’re just about good to go from there.

Although there’s no price, free Google web sites are professional-looking and provide a choice of modern themes.

Google’s web site builder is appropriate for everybody, even for learners. There’s no want for technical experience with a free Google web site and no worries relating to intensive backups.

Additional advantages with a free Google web site are:

  • You don’t want to depend on social media: Not each potential buyer is on social media, and plenty of will not be on the platforms you want finest. Having a web site of your individual, the place individuals can Google your title or what you promote and discover your data with out signing in to Facebook or Twitter, can herald these clients.
  • Ease of use: One of the principle advantages of a free Google web site is its simplicity, and it delivers great-looking web sites. For occasion, even the free model of WordPress can appear overwhelming for absolutely the newbie, with menus, pages, sub-menus, and so on.
  • It gives the necessities: If you’re not searching for the entire e-commerce expertise, then a free Google web site is all you want for reaching out to a broader viewers.

Here are some extra the reason why it’s best to use a free Google web site for getting on-line.

Why Should You Build a Website Using Google’s Free Tool?

Only 64 % of small companies have web sites. Meanwhile, 70 % of potential clients are extra doubtless to purchase from a enterprise with a web site.

This means 36 % of companies could also be lacking out on 70 % of consumers.

Websites make companies appear extra official, notably if the web site seems to be skilled. Google web sites, which take nearly no time to arrange and require minimal upkeep, can seem like you spent hours of time and 1000’s of {dollars} to make it look nice.

If Google’s free web site will get you discovered, why not make the most of its ease of setup and free options?

Google Website Builder Features

The primary factor that units Google’s enterprise web sites aside from others is that it routinely makes the positioning for you. You can alter issues as you want, however if in case you have a Google My Business account and choose the web site possibility, it routinely populates the knowledge on a web site for you utilizing a template you select.

Don’t let its simplicity idiot you. A Google My Business free web site presents you lots in the best way of options.

For occasion, it gives you with built-in optimization so clients can:

  • contact or message you
  • place orders
  • get quotes for providers
  • guide your providers or organize deliveries

Additionally, a free Google web site permits you to “showcase what makes your business special” by way of:

Other options value mentioning are:

  • integration with Google Maps and Calendar
  • picture carousel and video hyperlinks
  • reference to Google Drive

Besides the above, Google provides you automated updates, promoting, and it’s mobile-friendly too.

As you’ll be able to see, a free Google web site presents a lot to the brand new enterprise proprietor, however how does it examine with others?

Google Website Builder Versus WordPress and Other Similar Tools

The Google web site builder one-page format beats many different choices within the simplicity stakes.

Additionally, it creates a web site with nearly no effort in your aspect, which is the place Google’s product stands out from comparable instruments. It additionally allows you to import photos with a few clicks, and you’ll observe analytics, so all in all, it presents you the necessities.

The different predominant benefit over its rivals is you’re not ranging from scratch, and also you aren’t making all the selections your self.

Although it could appear primary to some, Google provides you a practical, great-looking web site, and with some creativeness, it delivers spectacular outcomes.

For inspiration, take a look at what Steel Mailbox did with theirs. This Google enterprise web site begins with the fundamentals that may very well be pulled in from their enterprise data (e.g., the instructions operate).

Free Google Website - Steel Mailbox example

If you click on the “hamburger” within the higher left, you see choices the corporate selected to add, which leap you to totally different web page areas. One cool function they added was a record of mailbox sorts with temporary definitions of every one. This permits individuals looking for mailboxes to perceive what kind they want with out having to dig via Steel Mailbox’s non-Google web site.

Free Google website - Steel Mailbox links to main site

If a buyer clicked on a type of blue hyperlinks, they’d be taken instantly to the kind of mailbox they’re searching for. If they went via the principle web site—and you’ll have each a easy Google enterprise web site and a extra in-depth one—they’d doubtless have to do extra digging to discover exactly what they want.

What a nice function for purchasers on the go.

When it comes to this kind of web site, maybe its weakest space is ongoing search engine optimization optimization, however you should use a free or paid-for device to discover key phrases and embody them in your descriptions and posts.

WordPress

While bloggers, Fortune 500 firms, and small companies use WordPress to construct their web sites, it’s truly a content material administration system.

You’ve two choices for getting began. WordPress.com provides you the free model, whereas WordPress.org presents a paid one.

At the free stage, essentially the most vital distinction between Google and WordPress is that you could create a number of pages inside your web site, whereas Google has a one-page format.

Free Google website - competitor WordPress price levels

When you get to the paid ranges, you’ll be able to add further capabilities.

While WordPress presents many extra capabilities than Google web sites, irrespective of which stage you utilize, you might have to begin from scratch. Nothing is auto-populated. Nevertheless, there are many tutorials on-line when you’re simply studying, and also you received’t want to do any coding.

Wix

Wix is one other free web site builder, though it additionally presents premium and e-commerce plans too. Getting began is easy. Just enroll or log in with Facebook or Google to get began.

Free Google website vs Wix

Like WordPress, the free stage is comparatively restricted in performance. If you’re prepared to pay, although, you’ll be able to entry lots of of templates, further forms of analytics, and extra.

Wix gives 500 totally different templates, and its drag and drop function means learners can use it with no need technical experience.

Other options embody:

  • media galleries
  • cell optimization
  • limitless fonts
  • a personalised search engine optimization plan

Wix additionally gives coding for customer monitoring, whereas its analytics device exhibits your gross sales, visitors, and customer conduct.

How to Customize Your Free Google Website

After you might have arrange your Google My Business web page (detailed steps are within the subsequent part), you’ll have the opportunity to see your web site free google web site in a normal setup. You can then begin customizing from there.

Free Google website - Google my business

The record nearest your pattern web site contains issues you are able to do proper now, like add images, textual content, and themes. The one furthest left contains:

  • residence
  • posts
  • opinions
  • messages
  • merchandise
  • insights

Take a while to get to know these choices and which every one does.

From the house web page, you too can:

  • end your profile by including opening hours, descriptions, and logos
  • replace clients on information and occasions
  • create a customized @yourbusiness electronic mail handle
  • launch advantage excursions and create adverts

You can see the themes, add footage with a photograph gallery, and edit your web site’s classes from the opposite menu.

Free Google website - Tony's SEO Shop website example

To finest arrange your web site, comply with these steps:

  1. Choose your theme: For customizing, the obvious start line is by trying on the themes. There are ten to select from, all with totally different colours and kinds of textual content. Click on them one after the other to see which theme most carefully matches what you are promoting’s fashion and the picture you need to convey.
  2. Add Photos: Click on the highest right-hand nook of the header image, drag your photograph, or add one out of your pc. To add different photos, click on on “photos” on the left-hand aspect.
  3. Editing: Edit textual content by clicking the blue “Edit” button below images.
  4. Additional modifications: Click “More” to change settings, publish, or for recommendation on getting clients.

It’s that simple! You’ve completed constructing your free Google web site, and you ought to be prepared to begin getting seen on-line.

How to Build Your Free Google Website

Before constructing your web site, arrange your Google my Business Page, when you haven’t already. Here’s how to do exactly that.

  1. Go to Google’s web site builder.

    You’re searching for the “website” heading. It’s the third one alongside on the high.

  2. Add what you are promoting title and click on the blue arrow.
  3. Add what you are promoting class.

    If your service or trade isn’t clear minimize, add the category representing your organization one of the best. Click “Next.”

  4. Select your location preferences.

    Now, Google asks if you need what you are promoting location to seem in your web site. Either choose “Yes, I want it to appear on my website” or “No, I prefer not to.” Depending on the kind of enterprise, chances are you’ll want to embody an handle. Choose the suitable possibility and click on “Next.”

  5. Choose if what you are promoting gives deliveries or providers.

    Choose if what you are promoting gives deliveries or providers. This step is optionally available.

  6. Add your area and click on “Next.”
  7. Add your telephone quantity.
  8. Add what you are promoting handle particulars, together with nation and zip code.
  9. Verify your accout.
  10. Do this by clicking on the “Home” web page, which you’ll discover on the high of the menu on the left, and following the “Verify” hyperlink.

You’re prepared to begin constructing your free Google web site!

Create a Free Google Website FAQs

What Is the principle advantage of a free Google web site?

Unlike its rivals, you’re not ranging from scratch, and also you aren’t making all the selections your self. Although it could appear primary to some, a Google web site provides you a practical, great-looking web site, and with some creativeness, you’ll get spectacular outcomes.

How do I arrange a Google My Business Page?

Google gives step-by-step directions.

Do I Need Technical Expertise to Build a Free Google Website?

No, a free Google web site creates a professional-looking web site with minimal enter from you.

How Does a Free Google Website Compare With Its Rivals?

While different choices provide further options, Google outshines its rivals relating to simplicity and ease of use.

Conclusion

Having a web based presence is a necessity lately. If would-be clients can’t discover your web site, you’re doubtless lacking out on shoppers.

However, constructing a web site doesn’t imply spending a lot of cash or needing technical experience. Instead, you’ll be able to start by beginning with a free Google web site and set it up in a few simple steps.

Once you’re on-line, you can begin benefiting from further leads, extra clients, and elevated conversions—all of the stuff you want for growing what you are promoting success charge and rising a thriving enterprise.

How has utilizing a free Google Business web site affected what you are promoting?

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