How to Create a Facebook Contest that Grows Engagement and Audience

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How to Create a Facebook Contest that Grows Engagement and Audience

With shut to 3 billion lively month-to-month customers, Facebook is the largest social media platform on the planet. That makes it a invaluable channel for driving your corporation targets. After all, the important thing to profitable advertising is to outline your audience and meet them on their favourite platforms.

While not everyone seems to be on Facebook, one factor is for certain, it nonetheless is the world’s hottest platform. Whether you’re in B2B or B2C, you undoubtedly ought to leverage Facebook’s multitude of options to market your model and merchandise. One Facebook advertising function specifically that yields a good return is the Facebook contest function.

Facebook contests are an excellent way to grow your audience and drive engagement.

Why Should You Create a Facebook Contest?

Facebook contests have been round for a while, however they’re nonetheless among the best strategies to develop an lively viewers and construct significant engagement along with your model. Here are a few explanation why it’s best to think about creating a Facebook contest:

1. Extend Your Reach and Increase Followers

One of essentially the most vital advantages you’ll reap from working Facebook contests is that they’re a superb manner of extending your attain. Creating a contest your audience engages with ends in your contest and model being proven to their networks. With the prolonged attain comes the additional advantage of you gaining extra followers.

2. Increase Brand Awareness

Another purpose you need to incorporate Facebook contests in your social media advertising technique is that they’re a smart way to enhance model consciousness. Whether you promote your Facebook contest organically, use paid promotion, or each it’s inevitable that you’ll attain individuals you couldn’t have in any other case reached. As a consequence, extra individuals will change into conscious of your model and product.

3. Get More Engagement

Facebook contests get extra engagement than common posts for the easy purpose that they’re a much-loved type of interactive content material. People desire interactive content material over static content material with 66 p.c of entrepreneurs citing elevated engagement charges after using interactive content material of their campaigns.

4. Provides a Data Collection Avenue

Effective advertising campaigns are data-driven. That’s as a result of information allows you to achieve a higher understanding of your audience, permitting you to create extra personalised campaigns.

Running a Facebook contest is useful on this regard because it offers a chance to accumulate information about your viewers. Whether the competition is within the type of a quiz or just an engagement-based contest, you continue to come out with a goldmine of knowledge on the finish of the day.

With these and extra advantages, there’s no purpose why it’s best to ignore Facebook contests. They’re a superb manner to drive engagement and construct an lively viewers for your corporation. Of course, they’re additionally a superb manner to increase model and product consciousness and thus drive gross sales.

How to Create an Effective Facebook Contest

Now that you’ve seen the worth of Facebook contests, let’s rapidly dive into how to create an efficient one. Not all Facebook contests are created equal. Knowing how to create one that your viewers will take part in is important to the success of your marketing campaign. Here are a few pointers to make it easier to:

1. Determine Your Goals and How to Measure Results

The first step to creating an efficient Facebook contest is to outline your targets for the competition.

What would you like to obtain along with your Facebook contest?

You can obtain a lot of enterprise and advertising targets with a contest, a few of which may embody:

  • market analysis
  • model consciousness
  • information assortment
  • crowdsourcing product improvement
  • launch a new product
  • construct an electronic mail listing
  • drive gross sales
  • collect user-generated content material

Determining the aim of your contest is important as it should make it easier to design one that’s greatest suited to make it easier to succeed. It additionally helps you realize which key efficiency indicators (KPIs) it’s best to use to measure your contest’s success. Examples of KPIs you should utilize embody:

  • variety of individuals
  • likes
  • shares
  • new followers gained
  • variety of clicks in your contest
  • electronic mail sign-ups
  • attain

With your targets and KPIs decided, you’re prepared to begin designing your Facebook contest.

2. Select the Type of Contest You Want to Run

You’ve decided the rationale for working a Facebook contest. Now the following step is to select the kind of Facebook contest that will make it easier to obtain mentioned targets. There are three fundamental varieties of contests you possibly can run on Facebook:


These are the best Facebook contest kind and, because the title suggests, contain freely giving a prize to the fortunate participant(s) who enter the competition. Most giveaway contests require a participant to interact with a submit (like, remark, or share) to enter.

Photo Contests

Photo contests are a superb manner of driving engagement and amassing user-generated content material in your different advertising efforts. These normally contain choosing a theme in your contest and asking your viewers to submit images (ideally whereas utilizing your product) consistent with that theme.

Referral Promotions

Referral promotions require a bit extra work to design and handle however they’re among the best methods to generate leads for your corporation. Participants have to share (or refer) your contest with a buddy or individuals of their community to enter the competition.

An efficient Facebook contest aligns your advertising targets with the fitting kind of content material. To help your resolution, you need to perceive your viewers and the kind of contests they like.

3. Determine the Contest Rules and How You’ll Run It

Every contest wants guidelines to govern how individuals enter. As you design your Facebook contest, you need to pay cautious consideration to how you identify yours.

Determine the rules of your Facebook contest and make them clear to participants.

For instance:

  • What actions should individuals take to enter?
  • Will you permit a number of entries?
  • Is the competition open to all international locations?
  • What can represent grounds for disqualification?
  • Are there any age restrictions?

Remember, you’re not working a contest only for the enjoyable of it. You’re working your contest to profit your corporation. As such, the foundations you set in your contest should make it easier to with that. They have to be aligned along with your targets.

The guidelines of your Facebook contest may also decide how you’ll run it and the form of information you’ll accumulate. Examples of how you could possibly run your contest embody:

  • Designing a funnel that requires individuals to submit their electronic mail addresses or different information.
  • Using a Facebook messenger bot to lead customers to an opt-in web page the place they carry out the required motion to enter the competition.
  • Using engagement as a means to declare their participation in your contest. This could possibly be something from tagging mates to following your account and all the things in between.

Besides setting guidelines for getting into the competition, you need to additionally decide how the successful individuals will redeem their prize.

4. Choose the Right Prize

One of the elemental pillars of an efficient Facebook contest is the prize you’re providing. Hallmarks of the proper prize embody:

  • Personalized. Your provide have to be one thing that your audience is all in favour of. It should not attraction to individuals who aren’t your audience.
  • Product-related. To guarantee your contest helps increase your corporation, your prize have to be tied to your core enterprise. For instance, for those who’re a dentist, providing cutlery as a prize received’t make it easier to attain your ideally suited buyer.
  • Pain level particular. Understand your ideally suited buyer’s ache factors and tailor a suggestion designed to handle considered one of them. Doing so will assist direct individuals to your different product choices.

Choosing the fitting prize in your contest is essential to guaranteeing increased engagement charges. It additionally ensures most individuals suit your ideally suited buyer profile (ICP).

5. Design Your Facebook Contest Page

With a lot content material being printed on Facebook, it may be simple for individuals to miss your contest as they scroll by their feeds.

To enhance the probabilities of your contest being seen, your design have to be optimized for visibility. Here are a few ideas to make it easier to do that:

Write an Attention-grabbing Headline

The headline is the very first thing customers will see. Make it stand out through the use of descriptive language. Also, guarantee it paints a image of the advantages of successful the prize.

Invest In Professional Images

Invest in skilled eye-catching photos. Images play a nice position in stopping customers from scrolling. They’re additionally useful in rapidly conveying your message.

Write a Brief however Detailed Description

Give customers all the data they want to get excited in regards to the contest. Your description should additionally clarify how to enter the competition. The greatest manner to format your description is to use bullet factors.

Use a Simple Form

Make it as simple as doable in your events to enter your contest. If you’re utilizing varieties, make them easy—don’t ask for an excessive amount of data. Complicating the sign-up kind will negatively impression your conversions. The solely exception to this rule is for those who’re providing a big prize that’s well worth the effort.

Design a Prominent Call-to-action

Your call-to-action (CTA) should not solely be outstanding however it have to be clear what the following step to be taken is.

Besides these greatest practices for designing an efficient Facebook contest web page, it’s also possible to think about different optimization choices. A typical instance could be to use a countdown timer to add urgency.

6. Promote Your Contest

Your Facebook contest’s fundamental aim is to develop your viewers and enhance engagement along with your model. To do that, it should attain as extensive of an viewers as doable.

That’s why a part of your Facebook contest creation course of should embody a promotion technique.

Increase your reach by promoting your Facebook contest.

Just a few Facebook content material promotion ideas you possibly can make use of embody:

  • Paid advertisements: Organic attain can solely get you to this point. To attain a wider viewers, leverage Facebook advertisements to promote your contest. You also can use retargeting to promote your contest to individuals who’ve considered your content material.
  • Share it along with your electronic mail listing: Promote your Facebook contest to your electronic mail listing to guarantee most participation. It additionally helps you retain your subscribers engaged.
  • Spread the phrase on different social media channels: Leverage your different social media platforms to unfold the phrase about your contest.

With your contest in entrance of the fitting viewers, you possibly can anticipate excessive participation charges.

7. Choose and Announce the Winner

All good issues come to an finish, together with your thrilling Facebook contest. You want to wrap it up by choosing and asserting the winner. You have two choices when it comes to choosing a winner:

  • Randomly choosing a title: Randomly choosing a title is one of the simplest ways because it’s neutral. Use instruments like Random Name Picker or Comment Picker to make it simple.
  • Selecting the most effective candidate: This works greatest for those who set particular standards in your contest. However, be certain that to clarify the way you got here up with the winner and why.

Once you’ve picked your winner, you need to announce them in your Facebook enterprise web page and different channels you promoted the competition on. Bonus factors if you may make it a Facebook Live occasion.

8. Follow Up After the Contest

Picking the winner of your Facebook contest will not be the tip recreation. The finish recreation is rising your corporation. That’s why you need to have a follow-up technique. One of the most effective methods to do that is to ship out an electronic mail to individuals providing them a low cost in your merchandise as an appreciation for taking part in your contest. Nurture a relationship with the individuals who take part in your contest and you’ll have the opportunity to flip them into loyal clients.

Facebook Contest: FAQs

How do I enhance engagement on my Facebook contest?

People love personalised content material. To enhance participation, guarantee you realize your audience and create a contest tailor-made to them.

How do I do know if my Facebook contest is a success?

Always set targets in your contests and decide the KPIs you’ll use to gauge the effectiveness of your contests.

Are Facebook contests well worth the effort?

Executed nicely, a Facebook contest is a cost-effective manner to obtain many enterprise and advertising targets. Yes, they’re undoubtedly price it.

How can I guarantee my Facebook contest reaches a giant viewers?

Promoting your Facebook contest is a important a part of working a profitable contest. Make positive to put it on the market on all of your different channels and platforms.

Facebook Contest Conclusion

Looking for interactive content material that will make it easier to develop your viewers and drive engagement along with your model?

Then you need to think about working a Facebook contest. With added advantages like lead era, a increase in gross sales, and rather more, together with them in your on-line advertising technique is a no-brainer. 

Executed nicely, your Facebook contest is a superb manner of getting forward of your competitors.

What has been your expertise with Facebook contests as a advertising technique?

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