How to Choose the Best WordPress Theme for SEO

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Your WordPress theme encapsulates your model’s aura and helps present a very good consumer expertise. But folks usually overlook about the search engine marketing (SEO) side of it.

A WordPress theme that isn’t SEO-friendly (or worse, is bloated and sluggish) is usually a actual hindrance in the fiercely aggressive battle to land on prime of the search engine consequence pages (SERPs).

And since larger rankings can drive extra natural site visitors, leads, and income — that is one component you actually need to get proper.

In this information, you’ll study what an SEO-friendly theme is, what it is best to contemplate when deciding on one, and which 5 WordPress themes are greatest for SEO.

The Basics of a Search-Friendly WordPress Theme

A WordPress theme constructed with search engine marketing in thoughts helps web sites obtain higher rankings on SERPs.

Optimized WordPress themes are constructed to elevate your SEO efforts and supply an awesome consumer expertise.

There are hundreds of themes for WordPress customers to select from and hundreds extra from third-party suppliers. Most of those themes make your WordPress web site look beautiful, however a look underneath the hood might inform a distinct story.

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Poor coding, sluggish loading speeds, and a scarcity of plugin help might be hiding beneath a stupendous facade. All of those flaws have an effect on search engine rankings.

When you may have important technical SEO points, Google gained’t belief your web site as an business authority, and also you’ll probably wrestle to attain the first web page.

On the different hand, the greatest WordPress themes for SEO are each beautiful and optimized with the newest SEO methods in thoughts. They’ll have:

  • A responsive design.
  • Clean code.
  • Fast loading speeds.

And they’ll allow you to optimize your WordPress web site effortlessly.

How to Choose the Best WordPress Theme for SEO

So, how do you select an SEO-friendly WordPress theme?

You ought to:

1. Pick a Responsive Theme

Mobile gadgets (excluding tablets) account for over 54% of internet web page views worldwide.

A majority of smartphone customers lookup web sites, merchandise, and associated content material on their telephones. After all, if you hear a couple of cool product, you normally don’t need to wait till you’re dwelling to test it out.

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SEO-friendly WordPress themes have responsive layouts. A responsive WordPress web site will alter to various display sizes throughout gadgets with ease.

That manner, cell customers aren’t greeted with a poorly-adjusted e-commerce homepage once they click on by.

Google prefers mobile-friendly web sites and presents a instrument the place you’ll be able to take a look at how your web site fares.

Example results of a Google mobile-friendly test.

Example results of a Google mobile-friendly test.

2. Pick a Theme That Supports Most Plugins

WordPress plugins assist unlock your web site’s true potential with extra options for each customers and web site homeowners.

WooCommerce, Jetpack, Akismet, and Google Analytics are widespread plugins. You may also obtain the greatest SEO plugins to make optimization simpler.

The WordPress theme you choose ought to help widespread plugins, particularly these you employ recurrently.

W3 Super Cache is an instance of a plugin that’s at all times lively as a result of it maintains optimum web page pace. You don’t need it to fail since you switched themes.

W3 Super Cache WordPress plugin.

W3 Super Cache WordPress plugin.

3. Pick a Theme with Clean Code

Your web site is made up of codes. If these codes are poorly written, it could actually have an effect on your web site’s safety, pace, and assets.

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The similar applies to WordPress themes.

The greatest WordPress themes for SEO have clear code that makes them safer and dependable, with much less downtime.

Clean code and SEO go hand-in-hand. This is as a result of clear code-WordPress themes enhance web page load pace and SEO rating.

For instance, an optimized theme with clear code hurries up updates of important SEO parts like meta, title, and header tags. This helps search engines like google to:

  • Find these tags rapidly.
  • Crawl your web site simply.

To analyze your chosen WordPress theme and guarantee it has clear code that conforms to the customary WordPress coding conventions, you can also make use of Theme Check.

All you may have to do is:

  • Install your most popular theme to WordPress.
  • Install and activate the Theme Check plugin.
  • Go to Appearance and choose Theme Check from the record.
  • Click in your chosen theme from the drop-down.
  • Hit the Check it!

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Theme Sniffer was one other instrument constructed for theme analysis. However, this plugin is now not useful.

Note that free WordPress themes don’t have the cleanest code and may pose safety threats, particularly if the developer copies and alters code from a web based supply.

4. Choose a Theme That Works on Multiple Browsers

Google Chrome, Mozilla Firefox, Safari, and Opera are widespread desktop and cell browsers, however there are a number of extra. You don’t want to cater to all of them, however your theme ought to work throughout the hottest browsers.

An SEO-friendly WordPress theme caters to all widespread browsers, making it handy for customers to learn and share your content material, no matter their browser selection.

Besides supporting completely different browsers, verify model compatibility. Not everybody makes use of the newest browser model. Often updates are delayed based mostly on the gadget or working system they’re utilizing.

Ideally, your web site ought to work seamlessly on the final 5 variations of the hottest Windows, iOS, Android, and Linux browsers.

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You can use instruments like PowerMapper to verify browser compatibility.

Search Engine Journal’s PowerMapper results. We’re compatible with all major browsers

Search Engine Journal’s PowerMapper results. We’re compatible with all major browsers

Developers may also manually run exams to decide compatibility.

5. Select a Theme With a Page Builder Plugin

A web page builder is a WordPress plugin that makes it simpler to create your web site’s format by drag-and-drop options. You can rapidly select from premade format choices and drag and drop the parts to place them the place you need.

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Page builders are a wonderful choice for simple web site creation, and most premium WordPress themes supply them. If you’re a digital advertising company working with a number of purchasers, you need to use web page builders to arrange a number of web sites rapidly.

But web page builders do have just a few points.

Page builders generate loads of code, and, as talked about earlier, bloated web sites are sluggish. This is unhealthy for SEO.

More importantly, if you create a web site utilizing a web page builder after which swap themes, the format — and consequently, the content material on it — would require a number of edits. Your technical and on-page SEO might be affected, so be certain to account for SEO throughout a re-build.

Choose a theme that has a well-liked web page builder plugin built-in. Or, set up a separate web page builder plugin that works throughout most themes.

6. Choose a Theme That Loads Quickly

Users have very brief consideration spans. Many will depart if a web site takes quite a lot of seconds to load. Page pace is essential for SEO.

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Improving web page pace has proven large outcomes. A Deloitte Digital and Google research exhibits that reducing load time by 0.1s led to an 8% improve in conversions on e-commerce web sites.

It’s tempting to go for a cheap theme with a laundry record of options, like customized widgets or Google Fonts. But should you don’t really use these capabilities, then they’re simply slowing your web site down.

You ought to choose a quick, light-weight, and customizable WordPress theme with solely the options you want. Alternatively, you’ll be able to choose SEO-optimized themes that allow you to disable capabilities you don’t use.

Use Google Search Console to learn the way quick your web site is and see if it’s slowed down after you’ve put in a theme.

7. Select a Theme That’s Updated Regularly

Regular theme updates are essential for safety and bug fixes. You don’t need a WordPress theme that’s up to date yearly.

Developers use updates to present the newest safety patches, repair bugs, deal with compatibility points with the newest browsers and plugins, and clear up previous code.

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Your SEO takes a success if you use an outdated theme. If your theme isn’t appropriate with the newest model of Google Chrome, it gained’t load. You’ll lose out on the potential site visitors generated by Chrome customers and provides your rivals an opportunity to leapfrog you.

Outdated themes may additionally have restricted performance on newer gadgets and browsers.

8. Choose a Theme With Good Ratings

The easiest method to determine the greatest WordPress themes for SEO is to verify consumer opinions and scores. Don’t simply verify the opinions and testimonials on the theme’s official web site — verify for scores on third-party web sites and social media too.

Users may not depart SEO-focused opinions, however they may usually record issues like “slow loading speed” or “not mobile-friendly.” Compare these to your SEO guidelines to perceive how usable and well-built the theme is.

Compare widespread consumer issues with points that might have an effect on your web site basically, and keep away from these themes.

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While a small variety of speed-related complaints in a sea of constructive opinions is OK, it is best to keep away from themes with largely poor opinions.

Best WordPress Theme for SEO

  • Divi.
  • Astra.
  • Kadence.
  • Hello by Elementor.
  • GeneratePress.

If you’re trying for the greatest WordPress theme for SEO, these are it. Let’s take a deeper look into every of them:

Divi

Divi WordPress theme

Divi WordPress theme

Divi is a bestselling SEO-optimized WordPress theme with a variety of pre-built templates to go well with web sites throughout most niches, together with SEO companies and running a blog. It helps you to customise virtually each side of your WordPress web site.

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Created by Elegant Themes, Divi has built-in SEO optimization and is recurrently up to date, so that you by no means have to fear about compatibility. It’s arguably the hottest theme for WordPress.

Astra

Astra WordPress theme

Astra WordPress theme

Astra is a strong WordPress theme with retina-ready premade web page templates to go well with completely different companies. Its light-weight code and quick load speeds make it a wonderful choice for an SEO-friendly WordPress theme.

Astra helps hottest WordPress plugins, together with Yoast SEO and All in One SEO. It additionally helps drag-and-drop web page builders similar to WPBakery.

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Kadence

Kadence WordPress theme

Kadence WordPress theme

Kadence is a multi-purpose WordPress theme that permits you to create lightning-fast web sites in minutes. It has templates for manufacturers, influencers, small companies, e-commerce, and companies.

It additionally integrates with main plugins, together with Elementor, WooCommerce, and Beaver Builder.

Kadence is constructed with the greatest SEO practices for markup and schema and allows you to customise each component of your web site — together with header kinds, colours, and typography — simply.

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Hello by Elementor

Hello WordPress theme

Hello WordPress theme

Built with lean, non-intrusive code, Hello by Elementor is the good WordPress theme for SEO.

It’s ultra-lightweight, responsive, and claims to load web sites in 1 / 4 of a second. A sooner web site leads to decrease bounce charges and happier customers.

Despite its concentrate on pace and utilizing minimal assets, Hello nonetheless presents a whole bunch of templates, loads of customization choices, and common updates. It additionally has RTL help.

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GeneratePress

GeneratePress WordPress theme

GeneratePress WordPress theme

Whether you’re a freelancer, startup, or company, GeneratePress is a superb WordPress theme for SEO.

It’s quick, light-weight, and accessible. The free model of the theme is concentrated on pace and efficiency, that are important SEO parts.

Upgrading to the Premium model provides you entry to GeneratePress’ block-style web site builder (so that you by no means have to study a line of code), professionally designed starter web sites, and customization controls.

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Final Thoughts: How to Pick the Best SEO-Optimized WordPress Theme

WordPress themes are an effective way to spruce up your web site, however they shouldn’t hinder your SEO efforts. Don’t let the overwhelming quantity of theme choices intimidate you into rapidly selecting one and settling.

Instead, preserve your cool and choose an SEO-optimized WordPress theme after doing all your analysis.

If you want any extra assist with WordPress SEO, take a look at our complete professional information.

More Resources:


Image Credits

All screenshots taken by writer, July 2021

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