How Google Knows Which Content Belongs to the Same Author

Google’s John Mueller describes a way known as reconciliation which is used to acknowledge when totally different content material throughout the internet belongs to the similar creator.

This subject is mentioned throughout the Google Search Central search engine optimization hangout recorded on April 23.

A web site proprietor asks Mueller what’s extra necessary to embrace on an creator’s web page between hyperlinks to social media profiles or an e mail handle.

This query prompts Mueller to clarify how Google is ready to acknowledge the entity behind creator pages primarily based on quite a lot of various factors.

Read his full response under.

Google’s John Mueller on Recognizing Authors

The brief reply to the query is: it’s greatest to hyperlink to a social media profile on an creator web page.

At the very least, no matter an creator chooses to hyperlink to on their web page, they’ve to make sure that it’s constant throughout the internet.

The thought is to reconcile all alerts to a central place, like a social media profile.

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If an creator constantly hyperlinks to their Twitter account, for instance, then that can assist Google acknowledge they’re the similar entity behind a number of creator pages.

Here’s how Mueller places it:

“Essentially what I see on our side is, when it comes to things like author pages, or information about the author, or information about entities in general behind a website, an article, or something, – what happens there is our systems try to recognize who that is, what that entity is, and we do that based on a number of different factors. And that does include things like links to profile pages for example, or visible information that we can find on these pages themselves.

So my recommendation here would be to at least link to a common, or kind of like a central place, where you say everything comes together for this author. Which could be something like a social network profile page, for example, and use that across the different author pages that you have when you’re writing, so that when our systems look at an article and they see an author page associated with that, they can recognize this is the same author as the person who wrote something else. And we can kind of group this by entity, and we do that based on maybe this common social networking profile that is there.”

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Mueller references a retired type of structured information markup known as authorship.

Those who’re new to search engine optimization might not be conversant in authorship. Simply put, it was markup that might be used to inform Google who authored a chunk of content material.

Google even displayed an creator’s photograph in search outcomes at one level, however that’s historic historical past in search engine optimization years.

“Long ago we used to have the rel=”creator” annotation, and all of the older SEOs will facepalm now, however it’s one thing primarily the place we attempt to use structured information to explicitly apply this… the rel=”creator” annotations are now not used at Google for fairly some time now, however we do attempt to perceive who the entity is behind an creator web page. And for a lot of authors it’s fairly clear there’s one identify and it’s very apparent this one identify is related to this one particular person.”

Mueller then goes on to acknowledge extra difficult conditions the place a number of individuals with the similar identify all have pages about them on the internet.

Without a hyperlink to a central location, like a social media profile, Google could assume totally different authors with similar names are the similar particular person.

“For other people it can be a little more complicated. Like me, for example, John Mueller. If you search for me you’ll find Wikipedia pages, barbecue restaurants, bands, all kinds of people who are called John Mueller.

And if, on my site, I don’t specify who I actually am, then it could happen that our systems look at my page and go: “oh this is that guy that runs that barbecue restaurant.” And instantly I’m related to a barbecue restaurant, which is perhaps a transfer up, I don’t know.

But these refined issues make it simpler for us to acknowledge who is definitely behind one thing. We name that reconciliation when it comes to structured information, sort of recognizing which of those entities belong collectively.”

Hear his full response in the video under:

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