How Accurate is the Average Position Metric?

Google’s John Mueller solutions a query relating to the accuracy of the common place metric which seems in the search efficiency report in Search Console.

This query is answered in the newest installment of the Ask Googlebot video sequence on the Google Search Central YouTube channel.

We study from Mueller that the common place metric is primarily based on actual information. It’s a dependable measurement, even when it doesn’t all the time match up with what web site house owners see after they verify their very own rating positions.

Read Mueller’s full response beneath.

Google’s John Mueller on Average Position Metric

Mueller begins his response by clarifying the common place metric is not theoretical. Like all metrics in the search efficiency report, common place is calculated utilizing information from precise search outcomes:

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“The data in the Search Console search performance report is based on actual search results that were shown to users. It’s not a theoretical number, but rather a number based on actual results.”

Google Search Console tracks the common high place of a URL to calculate information for the search efficiency report.

If a number of URLs from an internet site seem in search outcomes, Search Console will use the highest rating URL to calculate the common.

The common place reported in Search Console might differ from what a web site proprietor sees when wanting up their very own rankings in Google. Mueller says that could possibly be on account of elements equivalent to personalization or geo-targeting.

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“The average position is based on the average top position of a URL from your site. If there are multiple URLs from your website which are shown in the search results page we’ll use the topmost one for this average.

You might not always see the same position when you check yourself. That’s generally due to personalization, or geo-targeting, or because of short-lived visibility in search.

You can sometimes make assumptions that this is happening if you see a number of impressions which is significantly lower than what you’d expect for those queries. That’s usually a sign that your site was only visible for a small part of the overall impressions.”

Lastly, Mueller advises web site house owners to remember the fact that their URLs could be rating in Google Images inside the regular search outcomes. Those rating positions are considered when calculating common place.

“For web results keep in mind that your site might also be appearing in the images within the normal search results. In short, the average position and other metrics in the search performance report are based on actual search results, but actual search results can be quite varied.”

A Google Search Console assist web page additional explains how common place is calculated utilizing the topmost hyperlink to a web page in search outcomes:

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  • If one question returned your property at positions 2, 4, and 6, its place is counted as 2 (the topmost place).
  • If a second question returned your property at positions 3, 5, and 9, its place is counted as 3 (the topmost place).
  • The common place throughout these two queries is (2 + 3)/2 = 2.5.

See the full video beneath.

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