Google’s John Mueller Doesn’t See SEO Becoming Obsolete

Google’s John Mueller shares his ideas on the way forward for SEO and whether or not he sees it turning into out of date someday.

During the Google Search Central SEO hangout recorded on July 2, a query was submitted which merely asks: “What’s your vision for the future of SEO?”

This put Mueller on the spot as he admits he doesn’t have that good elevator speech on the way forward for SEO.

He addresses a standard concern shared by these inside the SEO business, which is that machine studying will get so superior Google will perceive web sites with none extra optimization.

If Google’s machine studying algorithms may perceive every part about web sites on their very own, there could be no want for SEO.


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Mueller doesn’t see the way forward for search headed in that path, nevertheless. Here’s his full response.

Google’s John Mueller On The Future Of SEO

When requested for his imaginative and prescient of the way forward for SEO, Mueller responds:

“I don’t know. Good question. I don’t have that five minute answer on the future of SEO. I think one of the things that people always worry about is everything around machine learning and that Google’s algorithms will get so far as to automatically understand every website and SEO will be obsolete, nobody will need to do that. I don’t think that will happen.”


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He goes on to make a comparability to the net design business, noting how at this time’s CMS’s haven’t made web site growth out of date regardless of how superior they’re.

As CMS’s get extra superior, the net design business adapts and evolves and appears for brand new issues to sort out.

“… with all of these new technologies you’ll have new tools and new ways of looking at your website, and making it maybe easier for you to create really good content, to create clear structures for your website.

Similar to how things have evolved the last 10-20 years as well where in the beginning you would write your own PHP code and craft your own HTML and it was a lot of work and over time all of these CMS’s evolved where essentially anyone can go off and create a website without having to really understand any of these HTML and kind of like server side basics.”

Why make this comparability?

Mueller sees SEO headed in the identical path. He suggests a number of the issues we do manually, like writing H1 and H2 tags, could finally be dealt with by the web site’s CMS.

The way forward for SEO that Mueller describes seems like it is going to largely be automated by completely different instruments.

He provides an instance of importing a webpage’s major content material and having the CMS mechanically optimize the heading tags.

“And I think that evolution will continue and there will be more and more tools available and you’ll be able to do more and more things in a way that kind of works fairly well for search engines and it’s not that the SEO work will go away but rather it will evolve.

So maybe instead of like hand tweaking H2 tags and H1 tags you’ll delegate that to a CMS that makes sure that the most important content is already included as a heading on the page.”


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Marketers suppose Google will make SEO out of date by means of advances in machine studying.

Mueller appears to counsel CMS’s will finally optimize extra issues for engines like google on their very own.

So the place does that go away SEOs? Time will inform what the function of an SEO will appear like sooner or later. Mueller doesn’t see the career going wherever any time quickly.

Hear Mueller’s full response within the video under:

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