Google Redesigns ‘How Search Works’ Website

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Google has up to date its ‘How Search Works’ web site which accommodates info on how Google organizes, ranks, and checks search outcomes.

The web site was launched in 2016 and explains the interior workings of Google’s search engine in a means that even non-SEOs can perceive it.

It’s a great useful resource to ship to purchasers who know little to nothing about search. As a reader of Search Engine Journal, however, you could discover the knowledge a bit of fundamental.

One factor that does make the positioning price testing is the annual updates on search modifications. The How Search Works website is up to date yearly with the newest knowledge on Google’s checks and evaluations of search outcomes.

The website at the moment consists of knowledge about 2020, a 12 months when Google ran:

  • 4,887 launches in search outcomes
  • 17,323 dwell site visitors experiments
  • 383,605 search high quality checks
  • 62,937 side-by-side experiments

If you’ve checked out Google’s How Search Works Site earlier than, he’s what’s modified because you final noticed it.

Google Redesigns How Search Works Site — What’s New?

Google says it’s launching a “fully-redesigned” How Search Works web site. Cosmetically talking, that seems to be true.

I spent a while combing by the redesigned website and evaluating it side-by-side with a cached model. After looking for some helpful new insights to drag from the brand new model, I couldn’t uncover any modifications to the content material itself.

To make certain, the content material was edited and the wording was tweaked, however there’s nothing new to study from it.

The up to date website accommodates all the identical info, it’s simply introduced otherwise. To Google’s credit score, nevertheless, the modifications in presentation do include usability enhancements.

There’s so much much less clicking round within the redesigned How Search Works. Take the outdated web page on search options, for instance. This is what it regarded like earlier than :google how search works site

As a customer you would need to click on on every a kind of individually to study them, then hit the again button in your browser and click on one other one till you went by all of them.

Google’s new web page on search options lets you devour all of the content material seamlessly by scrolling down the web page. No clicking crucial.

In equity, whereas I couldn’t discover any new info on the up to date website,  what was already there was a lot ample

After writing a complete publish asserting the redesign, Google’s Danny Sullivan acquired the information out on Twitter as properly which made this really feel like a significant change.

If you regarded on the website considering, “what’s new?” The reply is: not so much!

This is the type of replace that most likely would have gone unnoticed had Google not stated something about it.

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