Google Patent Aims to Solve Searchers’ Need for Related Media Content

  • Share

There’s a newly granted Google patent out that entails strategies, programs, and media for presenting content material organized by class.

This patent caught my consideration because it talks about associated entities and describes how they match collectively on the planet of media.

This advances the concept of performing queryless searches, a trademark of Google Discover, for media content material akin to TV reveals, motion pictures, and extra.

What would possibly this imply for searchers — and for website positioning professionals? Let’s have a look.

The Challenges of Meeting Searcher Interest in Related Media

Searchers typically need to discover and look at media content material associated to a selected matter.

For instance, if an individual is interested by a sure tv present, they might be interested by:

  • Viewing extra or totally different episodes of the tv present.
  • Video interviews with actors from the tv present.
  • Episodes of different tv reveals that embrace the identical actors.
  • Photos of the actors, and many others.

This patent tells us that it may be difficult to determine, manage, and current associated content material to a searcher. The problem may be in getting a pc to join that info.

Advertisement

Continue Reading Below

The patent makes an attempt to resolve this by offering new methods and media for presenting content material organized by class.

“Methods, systems, and media for presenting content organized by category” begins by displaying an informational want that many individuals have, then describes an answer to that drawback in a patent granted on June 15, 2021.

Presenting Content for Related Entities Organized by Categories

The patent reveals methods of presenting content material organized by class.

Here’s the way it works:

  • A search engine receives a request for a web page with content material a few first entity.
  • A primary group of associated entities is recognized primarily based on searcher interplay info.
  • Numerous properties relating to the primary entity are recognized.
  • A second group of entities is recognized for every of these properties.
  • Each of these properties receives a rating primarily based partially on the primary group of entities (recognized primarily based on the searcher interplay info) and the second group of associated entities for the property.
  • The rating signifies a chance {that a} searcher of the looking gadget can be interested by content material in regards to the property.
  • The search engine determines a subset of the properties within the group of properties primarily based on the rating of every one.
  • It identifies a bunch of content material objects for every of the properties.
  • A subset of content material objects from the group of content material objects is decided.
  • The content material objects are proven on the computing gadget.

Here’s what that might appear like in follow, primarily based on the above:

Methods, systems, and media for presenting content organized by category - Google patent evaluation by Bill Slawski

Methods, systems, and media for presenting content organized by category - Google patent evaluation by Bill Slawski

This Google Patent Suggests a Media Knowledge Graph

To a level, this patent is describing a information graph of associated entities and attributes with out saying the phrase “knowledge graph.”

Advertisement

Continue Reading Below

But that’s what me in it — seeing the way it seems for associated entities, properties and attributes, content material objects, and the way every little thing may be linked is on the coronary heart of this method.

A number of technical observations of observe:

  • Calculating the rating for properties might imply calculating a proportion of entities included within the second group of entities included within the first group of entities.
  • The subset of content material objects may be decided primarily based on the recognition of every content material merchandise within the group of content material objects.
  • The system might also imply choosing, for every property within the subset of properties, a content material kind primarily based on the recognition of content material objects related to the property and the content material kind, the place indications of the subset of content material objects are introduced in accordance to the content material kind and the property corresponding to every content material merchandise.
  • At least one content material merchandise included within the subset of content material objects can embrace the aggregation of a number of movies.
  • The first entity may be the identify of a personality in a media content material merchandise.
  • The group of properties can embrace a property corresponding to different media content material the character has appeared in.

For every property within the group of properties, figuring out the second group of entities corresponding to the property includes means for accessing a database that signifies an interconnection of every entity within the second group of entities to the primary entity by way of the property.

This is a method of categorizing media content material round associated entities.

This patent may be discovered at:

Methods, programs, and media for presenting content material organized by class
Inventors: Alexander Pak, Felix Raimundo, Sertan Girgin, Raphael Marinier, and Vincent Simonet
US Patent: 11,036,743
Assignee: Google LLC
Granted: June 15, 2021
Filed: May 23, 2016

Abstract:

Methods, programs, and media for presenting content material organized by class are offered. In some embodiments, the tactic includes: receiving a request to current a web page indicating content material associated to a primary entity; figuring out a primary group of entities associated to the primary entity primarily based a minimum of partially on searcher interplay info; figuring out a bunch of properties corresponding to the primary entity; figuring out, for every property, a second group of entities corresponding to the property; calculating, for every property, a rating for the property; figuring out a subset of the properties within the group of properties primarily based on the rating of every property; figuring out, for every property within the subset of properties, a bunch of content material objects corresponding to the property; figuring out a subset of content material objects from the group of content material objects; and inflicting a searcher interface indicating the subset of content material objects to be introduced.

Mechanisms for Presenting Media Content Organized by Category Are Provided

The objects described within the patent can determine content material associated to a selected matter and decide whether or not the recognized content material is probably going to be attention-grabbing to a searcher utilizing a mixture of a number of sources of data.

Advertisement

Continue Reading Below

For instance, the sources of data can point out matters associated to a primary matter, the place the relatedness of two matters is inferred primarily based on searcher conduct:

  • Search queries of a searcher.
  • Content that searchers usually view in the identical viewing session.
  • Any different appropriate kind of searcher conduct.

The sources of data might embrace structured info that signifies properties that relate to matters.

In this instance, the structured info might point out that two motion pictures are associated to one another as a result of they function a selected actor (whom Google acknowledges as an entity in each).

We might then see info indicating that two content material objects are associated, inferred primarily based on searcher actions, with structured info indicating a fashion through which two content material objects are associated.

The mechanisms can then trigger content material recognized to be related to a selected matter to be introduced in a searcher interface that will group the recognized content material primarily based on a property that relates the recognized content material to a selected matter.

Advertisement

Continue Reading Below

A bunch of properties could also be related to a primary matter or entity and a bunch of matters or entities related to every property.

A property might point out any appropriate subject or class related to a selected matter or entity via which that exact matter or entity is said to different matters, entities, or different info.

More Media Examples

For instance, the place the primary entity is a fictional character, the group of properties might embrace:

  • Movies through which the fictional character has been portrayed.
  • Actors who’ve portrayed the fictional character.
  • Other appropriate properties.

Continuing with this instance, a bunch of associated entities corresponding to the property of flicks through which the fictional character has been portrayed can embrace every film’s names.

The mechanisms can then determine content material objects associated to the entities within the group of associated entities. It can even trigger indications of those content material objects to be introduced in a searcher interface organized by property.

Advertisement

Continue Reading Below

For instance, in situations the place the entities within the group well-known entities embrace names of flicks through which the fictional character was portrayed, the content material objects can embrace:

  • Clips from the flicks.
  • Soundtracks from the flicks.
  • Other appropriate content material objects.

A search system might determine properties related to the primary entity utilizing any appropriate approach or mixture of methods.

A candidate group of properties may be recognized, for instance. A subset of the candidate group of properties may be recognized primarily based on how related every property is to the primary entity, which is predicated on how attention-grabbing every property is probably going to be to a searcher.

In one other instance, the place the primary entity is a fictional character, the candidate group of properties might embrace:

  • Movies through which the character was portrayed.
  • Actors who’ve portrayed the character.
  • A fictional birthday of the character. Continuing with this instance, in some embodiments, the mechanisms described herein can decide that the properties of flicks through which the character was portrayed and actors who’ve portrayed the character are doubtless to be probably the most attention-grabbing to a searcher

Advertisement

Continue Reading Below

Following the identical instance, the content material corresponding to every property could also be recognized utilizing any appropriate info and methods.

The mechanisms might determine the content material objects primarily based on the recognition of a number of content material objects related to every chosen property.

This Patent Points out a Wide Range of Types of Content

Content objects could also be any appropriate varieties of content material, together with:

  • Video content material.
  • Audio content material.
  • Television packages.
  • Movies.
  • Live-streaming content material.
  • Audiobooks.
  • Documents.
  • Webpages.
  • Other appropriate varieties of content material.

The content material objects might also embrace compilations and/or aggregations of a number of content material objects.

The content material merchandise could also be a playlist of content material objects which are introduced in a selected order. They is also a channel of content material related to a selected matter and/or content material creator.

The Search Interface for Presenting Content Organized by Category

This is what makes this media-based information graph browseable to discover relationships and connections between characters and tales.

Advertisement

Continue Reading Below

The searcher interface can embrace:

  • Title.
  • Categories.
  • Content suggestions inside the class.

The Title may be any appropriate title and might point out:

  • An entity or a subject, akin to a personality (fictional or non-fictional).
  • An occasion.
  • A tv program.
  • A guide.
  • An curiosity or interest.
  • Any different appropriate matter.

The title can embrace any appropriate textual content, photographs, graphics, animations, hyperlinks, or different appropriate content material.

The patent tells us to observe that the situation of the title inside the searcher interface can be proven for example and that the title may be introduced at any appropriate location. The title may even be omitted.

Advertisement

Continue Reading Below

The searcher interface might embrace appropriate classes associated to an entity or matter corresponding to the searcher interface.

They present an instance: If the searcher interface is said to a selected fictional character (e.g., “Superhero X”). The classes might embrace motion pictures through which the fictional character was portrayed (e.g., “Movie 1”), an actor who has portrayed the fictional character (e.g., “Actor 1”), or some other appropriate classes.

Note that the patent tells us that any appropriate variety of classes may be included.

Each class introduced within the searcher interface might embrace indications of media content material objects corresponding to that class.

For instance, if the class is from a selected film, then the content material advice could also be a playlist of songs and/or music movies included in a soundtrack of the film.

The content material objects could possibly be:

  • Videos (e.g., scenes from a film, interviews with actors from a film, a trailer, and/or some other appropriate movies).
  • A set of media content material associated to the class (e.g., a playlist of songs, a playlist of movies associated to the class, a channel related to the class, or some other appropriate media content material).
  • Links to web sites related to the class.
  • Images.
  • Or some other appropriate varieties of content material.

Advertisement

Continue Reading Below

The patent additionally asks us to observe that every class might embrace any appropriate variety of content material objects.

Categories within the searcher interface and content material objects in every class may be recognized utilizing any appropriate approach or mixture of methods. Those classes could also be primarily based on matters or entities related to a subject.

Or, the content material objects introduced in every class could also be primarily based on the recognition of the content material objects.

Presenting Content Organized by Categories Overview

I believed this was attention-grabbing as a result of it attracts collectively associated entities and matters to permit searchers to discover these relationships and connections.

Before Google launched the information graph, they had been engaged on a Browseable Fact Repository. We are returning to the purpose the place they need to present us the connections in a subject like media (which may appeal to plenty of consideration).

It covers a variety of media and leisure, which a sequence of Google patents have lined up to now. However, they do have a handful of media consumption histories, the place they accumulate details about the media that people devour as a part of our every day lives.

Advertisement

Continue Reading Below

Google has been placing plenty of effort into fleshing out a media information graph and content material objects for totally different associated entities to discover new episodes, characters who act collectively, sequence of reveals, awards, prizes, producers, directories, and others who work on media.

The doable classes that this patent can cowl can embody an intensive vary. In addition, the media examples it gives can present the way it may join plenty of associated entities.

More Resources:

if( !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘google-patent-related-entities-media’,
content_category: ‘seo ‘
});

}// end of scroll user

  • Share