Google on What’s Going on With FAQ Rich Results

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Google’s John Mueller was requested concerning the standing of the FAQ structured information and if it nonetheless labored for producing wealthy outcomes. Mueller answered sure and defined the method of wonderful tuning not simply the wealthy outcomes but in addition the search outcomes themselves.

FAQ Structured Data

Structured information is markup, like HTML that gives the data on the online web page in an organized method that may then be used to point out featured outcomes generally known as Rich Results.

Rich outcomes are typically coveted as a result of they’re large and featured on the high of the search outcomes.

FAQ wealthy outcomes have the impact of dominating the search outcomes and knocking out one or two opponents from web page one of many high ten, leading to maybe solely seven search outcomes
exhibiting as a substitute of ten.

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That’s advantageous to corporations to have the ability to push opponents to web page two of the search outcomes.

Screenshot of Google’s Mueller Discussing FAQ Rich Results

Screenshot of Google's John Mueller discussing FAQ structured data and rich results

Screenshot of Google's John Mueller discussing FAQ structured data and rich results

Does FAQ Structured Data Still Work?

The query was merely worded:

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“Does the FAQ still work?”

Mueller answered:

“I assume this means the FAQ structured data. …From what I know that continues to exist and continues to work.”

Mueller adopted up by saying that Google makes changes to wealthy outcomes, presumably to attain particular benchmarks of consumer satisfaction with the search outcomes.

Here’s how John defined it:

“What usually tends to happen with some of these structured data types or rich results types is that over time we try to fine tune how often we show them just to make sure we’re not
overloading the search results with all of these… bling and extra functionality that just confuses people in the end.

So what often happens is when we start a new type of rich results people will kind of reluctantly try it out and if it works well then everyone tries it out.

And then suddenly the search results page is totally overloaded with this type of structured data.”

This subsequent half is actually attention-grabbing as a result of he refers to Google’s methods making an attempt to refine the search outcomes together with the engineers.

Mueller’s comply with up:

“…Then our systems and our engineers work to kind of fine tune that a little bit so that we continue to use that structured data.

We just don’t show it for all sites all the time.

Which kind of makes sense, similar to how we tune the snippets that we show for websites and tune the rankings and tune the search results overall.

So that’s something where from at least as far as I know I don’t think we’ve turned off any of the FAQ rich results types.”

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Fine Tuning the Search Results

An attention-grabbing factor that occurred on this workplace hours hangout is that a number of folks informed John that they’d made web site modifications that resulted in a destructive rating end result.
Mueller’s response to these questions was to notice that Google is continually making modifications (wonderful tuning?) to the search outcomes and downplayed a trigger and impact from the modifications the
folks had been asking about.

Google isn’t exhibiting as many FAQ wealthy outcomes because it had once they had been first launched.

What’s attention-grabbing about John Mueller’s rationalization for the shortage of FAQ wealthy outcomes is that the reply was within the context of Google “fine tuning” the wealthy outcomes.

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When making an attempt to know some (not all) modifications that Google makes to the search engine outcomes pages (SERPs), it may be helpful to border the inquiry throughout the context of whether or not the change may be present process a wonderful tuning and in that case, what’s it that Google is okay tuning it for? The reply might be a mixture of issues like consumer expertise and Google’s want to point out as many solutions as potential on an online web page to fulfill these  customers.

Citations

Does FAQ Structured Data Still Produce Rich Results?
Watch John Mueller reply query on the 32:31 minute mark

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