Google FAQ Rich Results (Almost) Limited to Two Per Page

Google’s Danny Sullivan confirmed that search outcomes displaying FAQ structured knowledge are actually restricted to solely two outcomes. Danny additionally confirmed that it was not executed to curb abuse of the structured knowledge wealthy outcomes by SEOs and defined the the reason why they did this.

Google FAQ Rich Results Not Limited within the UK

Google’s Danny Sullivan tweeted that they’ve restricted FAQ wealthy outcomes to two per net web page.

But that isn’t the case within the UK.

Here is what an FAQ wealthy end result seems to be like within the UK:

Screenshot of a UK Rich Result with 3 FAQs

FAQ Rich Result with 3 FAQs

FAQ Rich Results in Search Engine Results Pages (SERPs)

Frequently Asked Questions (FAQ) structured knowledge is a approach to grow to be eligible to present FAQ content material in Google’s SERPs. The good thing about this sort of show is that it makes a web site’s place take up more room within the search outcomes.

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This form of wealthy outcomes was introduced by Google on May 8, 2019.

“An FAQ page provides a list of frequently asked questions and answers on a particular topic.

For example, an FAQ page on an e-commerce website might provide answers on shipping destinations, purchase options, return policies, and refund processes.

By using FAQPage structured data, you can make your content eligible to display these questions and answers to display directly on Google Search and the Assistant, helping users to quickly find answers to frequently asked questions.”

Another motive why the FAQ structured knowledge show was coveted was as a result of it knocked a competitor or two off the primary web page of the search outcomes onto web page two.

search engine optimisation Response to FAQ Structured Data Rich Results

The preliminary rollout generated each reward and criticism, relying on whether or not the search engine optimisation was benefiting from FAQs within the SERPs or if a competitor was benefiting.

Google confirmed up to ten FAQs at a time, which might create the state of affairs the place two or three net pages might dominate the complete first web page of the search outcomes.

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One search engine optimisation (@brodieseo) tweeted a screenshot of how a lot the FAQs dominated the search outcomes:

Lily Ray (@lilyraynyc)  posted a screenshot of the FAQ wealthy outcomes dominating the SERPs.

Here’s that screenshot with highlights that I added to present simply how a lot area these wealthy outcomes took up:

Screenshot of FAQ Rich Results in 2019

Screenshot of FAQ Rich Results in 2019

She later tweeted her blended emotions concerning the new FAQ wealthy outcomes:

“I feel a little awkward complaining about organic results taking up too much space.”

August 2020: Google Reduced FAQ Rich Results

Then round a yr later in the summertime of 2020 the search advertising and marketing neighborhood seen that there have been much less FAQ structured knowledge wealthy outcomes displaying within the SERPs.

Google’s John Mueller answered a query concerning the seeming disappearance of FAQ wealthy outcomes.

Mueller mentioned:

“With regards to FAQ markup in general, one of the things that I’ve noticed people talking about online is that we’re showing fewer of these in the search results.

And that’s something from my point of view, that’s kind of natural development, where we try to find the right balance between showing these everywhere and showing these for pages where it kind of makes more sense.

…So we have to kind of fine tune which ones, which queries, which pages we would be showing the FAQ rich results type for.”

May 2021: FAQ Rich Results Still Missing

In one other Google workplace hours hangout in May 2021 another person requested Mueller what was happening with the FAQ Rich Results.

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The individual asking the query needed to know if the structured knowledge not returned wealthy outcomes, asking, “Does it work?

John Mueller answered that Google was nonetheless displaying the FAQ wealthy outcomes and that it’s present process the traditional technique of updating the varied options and outcomes to make it possible for the wealthy outcomes are helpful.

Mueller mentioned:

“What usually tends to happen with some of these structured data types or rich results types is that over time we try to fine tune how often we show them just to make sure we’re not
overloading the search results with all of these… bling and extra functionality that just confuses people in the end.”

Google Announces FAQ Rich Results are Limited

What modified is that Google’s Danny Sullivan introduced on Twitter that Google is limiting FAQ wealthy outcomes to simply two FAQs per net web page as a substitute of the earlier ten FAQ entries per net web page.

Someone requested if it was in response to SEOs “gaming” Google:

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Danny Sullivan responded that no, it’s not a response to anybody gaming the FAQ wealthy outcomes.

Danny tweeted:

Danny expanded on his clarification:

Are FAQ Rich Results Limited Only within the USA?

At this writing it’s unknown if the wealthy outcomes for FAQ structured knowledge is restricted to the USA or if there’s a mistake within the rollout of this replace to how FAQs are displayed within the SERPs.

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It was starting to really feel that the FAQ Rich Results had gone away or had been placed on maintain. This new approach of displaying FAQ wealthy outcomes appears extra truthful than the preliminary approach which tended to knock extra websites off the entrance web page of the search outcomes.

Limiting net pages to simply two FAQs within the wealthy outcomes looks as if a good approach to implement this characteristic whereas nonetheless being helpful to customers.

But don’t count on this implementation to be everlasting as a result of all the pieces about search is in a state of fixed change.

Citations

2019 Google
New in structured knowledge: FAQ and How-to

2019 Google
FAQ on Search and the Google Assistant

SEJ September 2019
Is FAQ Structured Data Dominating Google Search?

SEJ August 2020
Why Google Might Show Less FAQ Rich Results

SEJ May 2021
Google on What’s Going on With FAQ Rich Results

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