Google doesn’t distinguish between weblog posts and webpages when indexing and rating content material. A “post” can rank simply in addition to a “page.”
This is acknowledged by Google’s John Mueller throughout his weekly website positioning hangout recorded on June 4.
A website proprietor named Navin Adhikari joins the stream to ask Mueller why his weblog posts aren’t getting as a lot visitors as his companies pages.
He asks if Google treats content material in a different way when it’s revealed within the weblog part of web site in comparison with content material revealed in different sections.
Mueller says the distinction in visitors probably has nothing to do with the place the content material is revealed, and extra to do with inside linking.
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Here’s Mueller’s full response.
Google’s John Mueller On Ranking Posts vs Pages
Whether content material is taken into account a “post” or a “page” is an identifier within the backend of a web site’s CMS. It helps website homeowners preserve content material organized, nevertheless it’s not one thing Google would be capable of acknowledge.
“I don’t think Googlebot would recognize that there’s a difference. So usually that difference between posts and pages is something that is more within your backend within the CMS that you’re using, within WordPress in that case. And it wouldn’t be something that would be visible to us.
So we would look at these as if it’s an HTML page and there’s lots of content here and it’s linked within your website in this way, and based on that we would rank this HTML page.
We would not say oh it’s a blog post, or it’s a page, or it’s an informational article. We would essentially say it’s an HTML page and there’s this content here and it’s interlinked within your website in this specific way.”
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Adhikari follows up with one other query about whether or not utilizing longer URLs for weblog posts could be inflicting issues.
Mueller says no, that shouldn’t be an issue. What’s probably the issue is how these weblog posts are linked to from different pages on the positioning.
If there are extra inside hyperlinks pointing to companies pages than weblog posts, then Google will see the companies pages as extra vital.
When weblog posts will not be linked to from different pages on a website then Google can’t precisely assess their degree of significance, which creates challenges for search rankings.
“I think, I mean, I don’t know your website so it’s hard to say. But what might be happening is that the internal linking of your website is different for the blog section as for the services section or the other parts of your website.
And if the internal linking is very different then it’s possible that we would not be able to understand that this is an important part of the website.
It’s not tied to the URLs, it’s not tied to the type of page. It’s really like we don’t understand how important this part of the website is.”
With that in thoughts, in case your weblog posts will not be getting as a lot as you’d like them to, add extra inside hyperlinks.
Linking to latest weblog posts from the house web page of a web site would ship a robust sign to Google that the content material is vital.
It may assist so as to add contextual hyperlinks to related weblog posts from companies pages or different excessive rating items of content material.
Hear the complete dialogue within the video under: