Best Domain Brokers – 2021 Review

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You’re beginning a brand new website. You Google the area title to see if it’s obtainable to take, but it surely’s already been snatched up by another person. Bummer.

This occurs most of the time, particularly in case you have a very good title in thoughts.

What are you to do in the event you actually desire a area title that has already been claimed? Or what in the event you’re sitting on a helpful area and trying to promote?

Find the perfect area dealer to work on a negotiation plan and dealer a good deal in your behalf.

Here, I dive into the perfect area brokers presently available on the market that’ll aid you do all of the heavy lifting to amass—or promote—a website. And in case you are on the fence about whether or not or not you really want a website dealer, I’ve included another choices that may work as effectively.

#1 – Namecheap — The Best If You Can Afford to Be Flexible About Your Domain Name Extension

Are you wedded to getting that excellent .com area title or are you somewhat extra versatile concerning the actual wording and area extension?

If you’ve somewhat wiggle room and also you’re prepared to be creative, I counsel seeing what you will get on Namecheap. This is a website registrar, not a dealer, however you’re going to search out an outrageous collection of obtainable domains for approach lower than you’d be capable of get via a dealer. 

You gained’t get assist negotiating—it’s completely DIY, whether or not you might be shopping for or promoting—however you gained’t pay any upfront charges and there’s solely a ten% fee payment on domains you promote via {the marketplace} platform.

And in the event you purchase your new area title straight from Namecheap, there’s no fee in any respect.

I believe you’d be stunned about what yow will discover. There are domains on Namecheap obtainable for $0.99 for the primary yr. You gained’t get a .com or a .org for that worth, however most of the new extensions like .retailer or .hyperlink can be found. And .com names begin at $8.88 for the primary yr.

The motive I like to recommend Namecheap to individuals contemplating a website dealer is that they don’t all the time know what’s on the market. They could also be twisting themselves into knots attempting to get a 5-star area title when there’s something completely serviceable on the market for buy proper now.

If you possibly can afford to be versatile, Namecheap will aid you discover one thing. The search device is wonderful. You can enter as much as 5,000 key phrases within the search device’s Beast Mode. This will produce hundreds of outcomes for open domains with these key phrases.

Beast Mode may also supply strategies based mostly on reworking your key phrases. Say you might be searching for—Beast Mode will discover, for instance. 

Basically, it automates a number of the methods I advocate utilizing when your dream area title is unavailable.

The market on Namecheap may be very simple to make use of. It’s peer-to-peer, the one catch is that any domains on there have been bought via Namecheap already. So in the event you needed to promote or resell a website on Namecheap’s market, it must be one you already purchased via them. Just remember that 10% comes out of your last sale as fee to Namecheap.

Namecheap takes care of all of the backend transactional stuff, so that you’re not drawing up buy agreements with individuals you’re by no means going to speak to once more.

Odds are you’ll be capable of discover one thing very inexpensive, particularly in case you are prepared to go along with a more recent area extension.

Namecheap isn’t a dealer per se, however they function the lacking puzzle piece in a lot the identical approach. Go discover their bottomless record of obtainable domains and see how little you could spend to get one thing that works.

#2 – — The Best for Buying .com Domains Without a Broker

It have to be a very good signal when a website registrar itself owns the perfect area title for its business. isn’t a real area dealer since you gained’t be capable of promote via them, however they’re the premier vacation spot for scooping up prime web actual property by yourself.

So, in the event you aren’t able to shell out a fee payment for a dealer, however you desire a stable area title with a .com extension, that is the primary place you must look.

Namecheap is one other good registrar for snagging domains your self, however has a extra intensive collection of premium .com domains. gives each a normal area search and one for premium domains. As an increasing number of widespread phrases and phrases have gotten claimed over time, it’s turn out to be more durable to get a .com that’s brief and simple to recollect.

With’s premium area search, although, you possibly can seize one in every of these to your website.

Now, they gained’t come low-cost. A fast search will doubtless return some eye-popping worth tags for domains you had your coronary heart set on.

But the useful people at can be found to assist safe your dream URL at a worth you possibly can abdomen. Their workers is out there 24/7 through cellphone or stay chat. In this fashion, features like a brokerage, as a result of you’ve their help and steerage all through the buying course of in the event you want it.

It’s not going to be the white-glove service you get with a real area dealer, however you’re additionally not going to be paying 15-20% fee on high of the worth of the area.

And, even when the preliminary buy is pricey, premium domains purchased via gained’t renew at an exorbitant worth. Instead, they are going to renew at the usual charges for the extension.

So, even in the event you purchase a .com for a number of hundred {dollars}, it would renew at simply $9.99 for one yr, $19.98 for 2, and so forth.

And, as a registrar as an alternative of a dealer, serves as a one-cease store for every little thing you want. You can get internet hosting, electronic mail, SSL certificates, and elevated safety to your new website. In brief, you should purchase every little thing you could defend and develop your funding.

If you aren’t prepared to rent a dealer, is your finest guess for securing a premium area by yourself. 

I’m speaking about two-phrase .com domains which can be simple to recollect. You can get much less-coveted kinds of domains and newer area extensions on, however Namecheap will most likely be extra inexpensive. is a superb marriage of conventional area registrar, detailed area search, and brokerage-degree assist and help.If you need to stake your declare to a main area title, begin looking out via as we speak.

#3 – GoDaddy Domain Brokerage — The Best for Buying Domains Under $5,000

Tons of individuals use GoDaddy Domain Brokerage to purchase a website title that’s presently owned by another person. Here’s why: it’s actually straight-ahead to make use of and there may be nearly no work in your finish.

Plus, GoDaddy brokers will go after any area you need, whatever the worth.

I like to recommend it extremely for those that don’t need to spend greater than $5,000 on a website. The harsh fact is that that is a reasonably low quantity on this house. A .com area with phrases you’d discover in an actual dictionary is often going to value 5 to 6 figures—possibly much more.

You’ll discover that GoDaddy has the next fee price (20%) than what you get by going with a smaller area dealer. The hassle is that these smaller companies don’t all the time comply with tackle shoppers trying to purchase small fish domains of lower than $5,000.

GoDaddy doesn’t care about the price. Once you join with a dealer, they are going to chase down any area your coronary heart wishes. So in case your finances tops out at a couple of thousand bucks, GoDaddy is a superb place to begin.

Simply attain out to GoDaddy and inform them the area you need. You’ll get an electronic mail again asking you to call the worth you might be prepared to pay. 

From there, GoDaddy handles every little thing else. The dealer spends as much as 30 days monitoring down the area proprietor and attempting to barter a worth. If the dealer is profitable, the area is yours. Simply comply with the guided steps and also you’ll be in management.

It’s not not possible to get a website by yourself, however GoDaddy takes out all of the legwork. Plus, the corporate has a ton of title recognition. Instead of you reaching out as a non-public particular person or firm, the vendor is coping with one of many greatest names within the enterprise. Both events are going to really feel extra snug having a trusted dealer deal with the preparations.

GoDaddy takes care of all of the authorized legwork, too, however you gained’t present the strategic steerage that different area brokers supply. This is mainly a easy level-and-shoot service.

An upfront payment of $119.99 is required to begin and GoDaddy takes a 20% fee if the deal goes via. Do observe that you simply gained’t get the payment again if the sale doesn’t undergo.

The increased-than-common fee price and upfront charges are a mirrored image of the truth that GoDaddy will dealer offers of any dimension. Other companies can afford decrease commissions and waive upfront prices as a result of they solely tackle offers above $5,000.

Essentially, the opposite brokers can afford to take a smaller slice as a result of they’re solely ever going after an even bigger pie.

$5,000 isn’t a tough and quick quantity. But in case you are on this neighborhood, you might have issue discovering a dealer who’s not going to cost an upfront payment to make it value their time.

GoDaddy gained’t dealer gross sales, however you should use the corporate’s public sale website to promote a website. There’s additionally a free area appraisal device, which can assist you determine the place to begin the bidding.

Not everyone seems to be trying to spend tens of hundreds of {dollars} on a website title. They nonetheless desire a dealer to get issues completed quick and proper the primary time.

With GoDaddy Domain Brokerage, the transaction is as easy and arms-off as doable. If you possibly can spell the area you need, GoDaddy will make a run at it for you.

#4 – — The Best for Keeping Your Identity Under Wraps can assist you dealer the sale or acquisition of a website if you wish to keep nameless. 

The firm makes a speciality of strategic stealth acquisitions, engaged on behalf of Fortune 500 corporations, founders, excessive-web-value people, and different organizations that must fly beneath the radar. 

The fact is that folks with assets are sometimes pressured to overspend to get domains. I don’t need to converse ailing of area house owners on the market, however some have been recognized to show the screws on potential patrons as a result of they know they’ll. retains this from occurring. Masters of discretion, the corporate is a favourite for celebrities, athletes, politicians, and different people who must be acutely aware about sharing their identification. 

Think about it. What’s a website proprietor going to cost when the vendor hears that Oprah desires it?

These stealth acquisitions take finesse and expertise to handle correctly. The easy act of inquiring a few explicit area title offers a number of data away. is aware of simply the right way to deal with all the communications to maintain your title out of sight till the ink is dry.

Unlike a number of the opposite high area brokers, gives a variety of on-line providers. As you may guess, the corporate handles digital non-public networks (VPNs). Secure communications aren’t an issue.

For people who want to leap via the hoops of a stealth acquisition, will aid you defend your funding. The firm has in-home authorized counsel. You’ll know what to do if individuals are infringing in your area and be capable of register your model in each nation.

There are completely no upfront prices, although sometimes works with patrons and sellers of domains value greater than $5,000. 

I’m guessing the group concerned about stealth acquisitions shall be onboard with that, however I needed to say it. If your sale is profitable, there’s a 15% fee.

For those that require the utmost discretion, is a website dealer you possibly can work with. And in case you have a premium area to promote, and you aren’t certain what it’s value, attain out to for a free appraisal as we speak.

#5 – Domain Booth — The Lowest Commission for a Top Domain Broker

In the longer term, I might see DomainBooth charging insane charges for his or her brokerage service. But for now, you will get among the best area brokers available on the market for an exceptionally low 12.5% fee.

So, you’re nonetheless going to pay, but it surely’s 2.5% decrease than different high-high quality brokers. If you might be negotiating a deal for a five- or six-determine area, the financial savings will be vital.

DomainBooth is one thing of a latest arrival on the area dealer scene. In 2015, then-26 yr previous founder James Booth made fairly a splash by brokering greater than $5 million in domains in his firm’s first 12 months.

This was no flash within the pan, both. Today, DomainBooth is likely one of the high performing area brokers, outpacing among the established gamers within the sport. Booth really had the second highest area gross sales of any dealer in 2020, in line with

The agency makes a speciality of extraordinarily brief domains–two letters, a quantity and a letter, three letters, and one-phrase domains for essentially the most half. I’d undoubtedly discuss additional with DomainBooth in case you are concerned about one thing like this.

There’s simply not one other dealer of this calibur charging such low commissions. The minimal payment for purchasing is $500 and for promoting it’s $1,000, which is to say the corporate is concentrated on shopping for domains better than $5,000 and promoting these better than $10,000.

You is not going to pay a dime until DomainBooth is profitable in negotiating the deal.

For as younger an organization as it’s, DomainBooth has developed a wealthy community of patrons and sellers. You can record your area on the market within the DomainBooth e-newsletter for $750. This places it in entrance of a number of patrons in numerous markets who you’d be arduous pressed to achieve by yourself.

By getting DomainBooth as your dealer, you’re placing your self in a very good place to get essentially the most worth out of your buy or sale. There’s nonetheless a fee, but it surely’s not going to be as excessive as it’s for different brokers with related efficiency.

Get in contact with DomainBooth as we speak for assist securing or promoting a premium area.

#6 – Grit Brokerage — The Best If You Regularly Buy Premium Domains

Grit Brokerage is likely one of the acknowledged gamers within the house. The firm has negotiated massive-title offers and helped manufacturers safe their place on-line.

I like to recommend them to companies which can be available in the market for premium domains steadily. It might not be one thing you want on a regular basis, but it surely’s additionally not sufficient so that you can get a single stable area to your firm and be completed with it.

If you need to work area acquisition into your total model and advertising technique, Grit Brokerage is a perfect dealer to work with. It’s like having a website knowledgeable in your workplace, besides they’re not on the total-time payroll. 

The firm can stroll you thru the ins and outs of upgrading to a greater area in your business, or branching out and capitalizing on a a number of area web optimization technique. is the father or mother firm of Grit Brokerage. The group is concentrated on empowering individuals to construct higher corporations and communities. If you’re employed with Grit, its brokers will make investments their time in serving to you develop by buying the suitable domains at a good worth. 

This is a problem, even for corporations with deep pockets and vivid concepts. It took Elon Musk greater than a decade and $11 million to get Until then, the corporate had settled for and continually took a success in search rankings. 

Not everybody’s battle to get the highest area is so brutal, but it surely’s by no means simple nowadays.

You’ll must get in contact with Grit Brokerage for pricing, but it surely’s not arduous to make contact. The founder and senior companions all have their cell telephones listed on the web site. Imagine the sort of service and availability they supply to paying shoppers.

Whether you’re a frequent purchaser or a vendor, Grit Brokerage can assist you over the lengthy haul. Get in contact straight and start a productive relationship as we speak.

#7 – MediaChoices — The Best for Domains Over $75,000

If you’re going after that excellent area title—possibly it’s a precise match to your enterprise title or a significant key phrase in your business—it’s not going to be low-cost.

And it’s going to be ludicrously costly in the event you don’t have a seasoned negotiator in your nook.

When you don’t have flexibility—you want that area—it’s time to name up MediaChoices and get assist from essentially the most profitable firm within the enterprise.

It was based by Andrew Rosener, who has been the highest area dealer on the planet for the final three years in line with He’s the creator of the Rosener Equation, which individuals use to worth domains, and has testified in court docket as an knowledgeable witness on domains.

Rosener’s information of the house is an enormous a part of MediaChoices’ continued success. The firm has brokered lots of of tens of millions of {dollars} in area offers over greater than a decade in enterprise.

I extremely advocate this dealer for companies that want a main piece of internet actual property. MediaChoices has a number of expertise with stealth acquisitions in addition to a observe report of finding area house owners that don’t need to be discovered.

Essentially, MediaChoices has mastered each step of the area acquisition course of that journeys individuals up. You gained’t spin your tires attempting to trace down and persuade a website proprietor who doesn’t need to promote. The knowledgeable dealer is aware of the right way to get the perfect final result in that sensitive dialog.

And, as a result of MediaChoices is aware of the right way to play the sport, your identification will stay hidden. So you gained’t be over a barrel to get the precise area you need.

I additionally advocate MediaChoices in case you have a excessive worth area to promote. Over 20 years, the corporate has crafted essentially the most profitable outbound gross sales technique of any brokerage. This features a wealthy community of patrons and sellers, the highest area e-newsletter within the business, and well timed press releases.

There isn’t any higher crew to rent, and MediaChoices can afford to be picky about their clientele. To qualify for premium area brokerages providers, the area in query will need to have a sale worth of $75,000 or increased.

Generally talking, that is going to be domains which can be one or two phrases with a significant quantity of actual match search.

If that description seems like what you might be searching for, 5 – 6 figures (if no more) may be very regular. Acquiring one in every of these domains pays for itself in a short time by catapulting your websites to the highest of Google’s web page one search outcomes.

Because these extremely-premium domains are so helpful, negotiating their sale or acquisition takes somebody who is aware of what they’re doing. You ought to anticipate that the social gathering on the opposite finish of your potential deal has an knowledgeable on their facet. So must you.

MediaChoices is your finest guess. The firm’s outcomes and repute speaks for itself. The truth they cost 15% fee is one other plus. I do know it’s customary price for the business—however, given MediaChoices success, I really feel like they might cost extra.

If you want the perfect, and you might be prepared to spend to get it, having MediaChoices as your area dealer provides you with the perfect probability at a very good final result. Get in contact as we speak.

What I Looked At To Find The Best Domain Brokers

There are a couple of fundamental floor guidelines for selecting area brokers as a result of there may be actually zero certification required. 

Anyone can say they’re a website dealer, however you must solely think about ones that:

  • Have been round for a couple of years, not less than
  • Maintain a spotless repute
  • Use a acknowledged cost system, similar to PayPal or
  • Handle all the negotiations confidentially

If you’re going to rent a dealer, that is the naked minimal. There’s some huge cash altering arms on-line for domains. The market attracts scammers you undoubtedly need to keep away from.

All my suggestions for area brokers have you ever lined. They are effectively-recognized and revered within the business, and they’ll be capable of steer you away from the individuals who aren’t. 

Now, there’s a variety of dealer providers on the market. You can get assist with the nuts and bolts of the deal, so that you’re not drawing up buy agreements or monitoring down a website proprietor.

Some area brokers supply extra of a consulting relationship. They aid you with area advertising, acquisitions, and technique to ascertain and defend your model over the long run.

There’s a ton to find out about domains and it’s all the time altering. Getting a very good area dealer means you don’t have to fret about any of it. 

You actually solely must give attention to a couple of issues with the intention to join with the suitable one.

How Important Is the Exact Domain?

The significance you connect to a selected area title determines the kind of dealer you have to be searching for. Let me clarify with two examples:

  • Example 1: You want a website that’s brief, simple to say and spell, and also you need it proper now. The actual title isn’t an enormous deal. Ideally, the title is said to your enterprise, however you’re versatile and prepared to be creative.
  • Example 2: You have trademarked your enterprise, the precise area title you need, and it may’t be the rest. You are prepared to spend as a lot money and time because it’s going to take to get this actual area title.

Both of those individuals may gain advantage from area brokers, however they want very several types of service.

If the precise area title isn’t the tip of the world, you can begin just by seeing what’s on the market. Namecheap and make it very simple to be your individual dealer, even in the event you’ve by no means purchased a website earlier than.

Alternatively, you can attain out to GoDaddy Domain Brokerage in the event you don’t need to cope with an public sale or the again-and-forth of negotiations. Simply inform the dealer what you need and the way a lot you’re prepared to pay, and GoDaddy will spend the following 30 days attempting to make it occur.

Now, in case you are going after a selected area and might’t compromise, I extremely advocate getting assist from somebody like, Grit Brokerage, DomainBooth, or MediaChoices. 

These people know the house—which is essential, as a result of getting the precise area you need at a good worth is actually difficult.

Even simply discovering the one who owns the area will be not possible. I’m severe. Sometimes the house owners don’t need to be discovered. They purchased the area years in the past for some pet mission that didn’t take off, and now—out of inertia or spite—they gained’t let go.

Whatever the rationale, these area house owners are bored with being pestered by individuals. It’s not unusual for them to arrange dummy accounts, pretend addresses in different nations, and an entire mess of obstacles to maintain individuals away.

The actually knowledgeable area brokers know the right way to get round all these boundaries and observe individuals down like a sheriff on the frontier.

Here’s the opposite factor to consider in case you are available in the market for a precise title area: everybody is aware of they’re helpful. There’s no low-hanging fruit left. 

Whoever owns the area you need so badly might be not some schlub. They may even promote domains for a dwelling. If you strategy that negotiation with out somebody in your facet who is aware of as a lot as the vendor does, issues might go south rapidly.

Upfront Costs and Commissions

Domain brokers all cost for his or her service somewhat in a different way. It’s necessary to grasp precisely how this works. You could wind up paying charges even in the event you don’t get the area you need.

Some brokers cost an upfront payment to get began after which take a fee based mostly on a proportion of the sale.

Keep a detailed eye on this proportion, as premium domains are sometimes 5 and 6 figures. Commissions will add a big additional expense to the worth of a website, or lower into the income of 1 you promote via a dealer.

Even in the event you select to be your individual dealer on, there’s nonetheless a fee for utilizing the platform to execute your commerce.

You’ll discover that some brokers work solely on fee. There’s no upfront payment. These companies solely see cash in the event that they get you what you need at a worth you’re prepared to pay.

If your finances isn’t that top, the fee-solely brokers could not take you on as a shopper. They aren’t large corporations and might’t afford to spend their time negotiating offers with a small fee.

On the opposite hand, GoDaddy fees an upfront payment however its brokers will go after no matter you need. Just level and shoot.

A ten-20% fee payment is inside the usual vary. I do know it’s going to be a bit of change, however it may be completely value it.

The finest area brokers are in enterprise as a result of they persistently assist shoppers get a greater deal than they might by themselves. They can assist you purchase a website for a fraction of what it could value on the open market. If you might be promoting, they’ll get you max out the worth of your sale.

At the tip of the day, utilizing a website dealer is a method, not a turnkey resolution. You have to grasp the pricing construction with the intention to choose an acceptable dealer and keep away from surprises down the road.

Stealth Acquisitions

What in the event you don’t need individuals to know you’re a purchaser or a vendor? Like it’s actually necessary that your identification or the title of your enterprise is stored completely beneath wraps?

All the brokers I checked out preserve your identification shielded to some extent, however generally it requires somewhat extra finesse. If anonymity is a should for you, you’ll need to discover a dealer that makes a speciality of stealth acquisitions.

Here’s why it’s necessary.

If the one who owns a website will get a name from a dealer, they routinely know that there’s vital curiosity of their on-line property. Someone employed the dealer, in spite of everything. 

Put your self within the vendor’s footwear. They’re going to try to get as a lot cash as they presumably can from the sale. Wouldn’t you?

The solely factor stopping them from jacking up the worth is what they consider you might be prepared to pay. So, if they’ll perform a little analysis and discover out that you’re a firm with deep pockets or a startup that simply bought funding, they’re going to purpose for the highest of your finances.

Just as a result of you possibly can spend six or seven figures for a website doesn’t imply you need to. 

Whatever your motive for staying nameless, if it’s a main concern, you need to choose one dealer that is aware of the right way to execute stealth acquisitions. When you get in contact, ask them about battle tales and among the loopy maneuvers they’ve needed to pull with the intention to get their shoppers their dream area.

If they’re actually good at this, the dealer goes to haven’t any scarcity of ridiculous-sounding tales concerning the video games they’ve performed to dealer sensitive offers. That’s my expertise, anyway. You must work with somebody who is aware of the right way to play the sport. has a observe report of negotiating area acquisitions for politicians, celebrities, and organizations with rather well-recognized manufacturers. It’s a very good place to begin. MediaChoices and DomainBooth would even be value shortlisting, in the event you want discretion. 


An efficient area dealer makes the method of buying or promoting a website a breeze.

Let’s face it, promoting or shopping for a website efficiently can take a number of upfront work. Once you’ve researched which area title you need and made certain it’s already registered, the following step is to look into which area dealer suits your wants. 

As they are saying, area brokers aren’t all created equal. Here’s a fast rundown of the area brokers I like to recommend and reviewed right here:

  • Namecheap – The finest in the event you can afford to be versatile about your area title extension
  • – The finest for purchasing .com domains and not using a dealer
  • GoDaddy Domain Brokerage – The finest for purchasing domains beneath $5,000
  • – The finest for conserving your identification beneath wraps
  • Domain Booth – The lowest fee for a high area dealer
  • Grit Brokerage – The finest in the event you repeatedly purchase premium domains
  • MediaChoices – The finest for domains over $75,000

Now I’d like to listen to from you. Are there any area brokers you’ve had a terrific expertise with value mentioning? Let me know within the feedback. I’m all ears!

Consulting with Neil Patel

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