50 Questions You Must Ask to Evaluate the Quality of Your Website

Sometimes you have a look at your individual web site and surprise, Is this a great website?

It may also help to take a step again, take a important have a look at your work, and ask unbiased questions.

Things can go fallacious on any website.

Problems can come up and get ignored, or not be pressing sufficient to cope with instantly.

Minor technical Search engine marketing points can pile up, and new libraries can add extra lag to pages, all build up till a website is unusable.

It’s important to consider the high quality of your web site earlier than that occurs.

So what are your web site’s flaws?

How are you able to get them fastened and dealing appropriately?

Read on to study 50 questions you must ask to consider the high quality of your web site.

1. Do the Webpages Contain Multiple H1 Tags?

There shouldn’t be a number of H1 tags on the web page.


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H1s won’t be a big concern for Google anymore however are nonetheless an issue for display readers, and finest practices is that there ought to solely be one.

The H1 tag states the focus of the web page, and thus ought to solely happen as soon as on the web page.

If you embrace multiple H1 tag on the web page, it dilutes the focus of the web page.

The H1 is a web page’s thesis assertion; protecting it easy is important.

2. Is the Website Easily Crawlable?

Try crawling your web page with a third-party instrument like Screaming Frog, test your crawl errors on Google Search Console, or plug a web page into Google’s mobile-friendly check.

If you can not crawl your website, search engines like google possible can’t crawl it successfully, both.

3. Are Error Pages Configured Properly?

Issues can happen when error pages will not be configured appropriately.

Rather a lot of websites have discrete 404 pages, which don’t ship 404 alerts to Google. Instead, they say 404 to customers and ship 200 HTTP codes, signaling to search engines like google that the web page is nice content material, and indexable.


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This can introduce conflicts in crawling and indexing.

The secure answer is to be sure that all pages show standing and show what that standing is.

4xx pages ought to show 4xx errors with 4xx statuses.

5xx pages ought to show 5xx statuses.

Using some other configuration will add confusion and won’t assist when it comes to your particular points.

Identifying points in such a fashion and correcting them will assist improve the high quality of your web site.

Are you error pages configured properly?

4. Does Navigation Use JavaScript?

If you utilize navigation that makes use of JavaScript for its implementation, you’ll intervene with cross-platform and cross-browser compatibility.

Use straight-up HTML hyperlinks to navigate the consumer in case you are taken to a brand new URL.

Many of the similar results could be achieved by straight CSS 3 coding, which must be used for navigation as a substitute.

If your web site is utilizing a responsive design, this must be half of it already.

Seriously, ditch the JavaScript.

5. Are URLs Resolving to a Single Case?

Like canonicalization points above, URLs in a number of instances could cause duplicate content material points as a result of search engines like google see all these situations of URLs directly.

One trick you should use to take care of multi-case URLs is including a decrease command to the web site’s htaccess file.

This will trigger all multi-case URLs to render as one canonical URL that you just select.

You may test the canonical on the web page to test that it matches, and see if a number of pages are relying on whether or not or not there’s a slash at the finish of the URL.

6. Does Your Site Use a Flat Architecture?

Using a flat structure is okay however doesn’t lend itself effectively to topical focus and group.


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With a flat structure, all of your pages are sometimes dumped in the root listing, and there’s no deal with matters or associated matters.

Using a siloed structure helps you group webpages by matters and themes and arrange them with a linking construction that additional reinforces topical focus.

This, in flip, helps search engines like google higher perceive what you are attempting to rank for.

For websites with a narrower topical focus, a flat structure could also be a greater approach to go however there ought to nonetheless be a possibility to silo the navigation.

7. Is Thin Content Present on the Website?

Short-form content material shouldn’t be essentially a problem, as long as it is top of the range sufficient to reply a consumer’s question with data for that question.

Content shouldn’t be measured by phrase depend however high quality, uniqueness, authority, relevance, and belief.

How are you able to inform if the content material is skinny? Ask your self these questions:

  • Is this high-quality content material?
  • Is it distinctive content material (is it written uniquely sufficient that it doesn’t seem wherever else (on Google or on-site)?
  • Does the content material authoritatively fulfill the consumer’s question?
  • Is it related and does it engender belief while you go to the web page?


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8. Are You Planning on Reusing Existing Code or Creating a Site From Scratch?

Copying and pasting code shouldn’t be so simple as you’ll count on.

Have you ever seen web sites that appear to have errors in each line of code when checking with the W3C validator?

This is actually because the developer copied and pasted the code that was written for one DOCTYPE and used it for an additional.

If you copy and paste the code for XHTML 1.0 into an HTML 5 DOCTYPE, you possibly can count on hundreds of errors.

This is why it’s important to take into account this in case you’re transferring a website to WordPress – test the DOCTYPE used.

This can intervene with cross-browser and cross-platform compatibility.

9. Does the Site Have Schema.org Structured Data Where Applicable?

Schema is vital to acquiring wealthy snippets on Google.

Even in case your website doesn’t lend itself effectively to particular structured information components, there are methods to add structured markup anyway.

First, performing an entity audit is helpful for locating what your website is doing already.


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If nothing, you possibly can right this inequity by including schema markup to issues like:

  • Navigation.
  • Logo.
  • Phone quantity.
  • Certain content material components which can be commonplace on each web site.

Check that you just’re utilizing just one information sort of schema and that the schema works inside Google’s requirements.

10. Does the Site Have An XML Sitemap?

One merchandise seldom interprets to rising the total high quality of an internet site, however that is one of these uncommon animals.

Having an XML sitemap makes ot a lot simpler for search engines like google to crawl your web site.

Things like 4xx and 5xx errors in the sitemap, non-canonical URLs in the sitemap, blocked pages in the sitemap, sitemaps which can be too massive, and different points must be checked out to gauge how the sitemap impacts the high quality of an internet site.

11. Are Landing Pages Not Properly Optimized?

Sometimes, having a number of touchdown pages optimized for the similar key phrases on the website doesn’t make your website extra related.


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This could cause key phrase cannibalization.

Having a number of touchdown pages for the similar key phrase may dilute your hyperlink fairness.

If different websites are taken with linking to your pages a couple of specific matter, Google could dilute the hyperlink fairness throughout all these pages on that particular matter.

12. Is the Robots.txt File Free of Errors?

Robots.txt generally is a main concern if the web site proprietor has not configured it appropriately.

One of the issues I have a tendency to run into in web site audits is a robots.txt file that’s not configured appropriately.

All too typically, I see websites which have indexation points, they usually have the following code added unnecessarily:

Disallow: /

This blocks all crawlers from crawling the web site from the root folder on down.

Sometimes you want to disallow robots from crawling a particular portion of your website – and that’s effective.

But be sure you test your robots.txt to be sure Googlebot can crawl your most essential pages.


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13. Does the Website Use a Responsive Design?

Gone are the days of separate web sites for cellular (you understand, the websites that use subdomains for the cellular website: “mobile.example.com” or “m.example.com”).

Thanks to responsive design, that is not essential.

Instead, the trendy technique makes use of HTML 5 and CSS 3 Media Queries to create a responsive design.

This is much more essential with the arrival of Google’s mobile-first index.

14. Are CSS & JavaScript Blocked in Robots.txt?

It is essential to go over this one, as a result of robots.txt mustn’t block CSS or JS sources.

Google despatched out a mass warning in July 2015 about blocking CSS and JS sources.

In quick, don’t do it.

You can see if that is inflicting issues in Google’s mobile-friendly check.

15. Are Excessive Dynamic URLs Used Throughout the Website?

Identifying the quantity of dynamic URLs and whether or not they current a problem generally is a problem.

The finest approach to do that is to establish whether or not the quantity of dynamic URLs outweighs the website’s static URLs.


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If they do, you may have an issue with dynamic URLs impacting crawlability.

It makes it tougher for the search engines like google to perceive your website and its content material.

See The Ultimate Guide to an Search engine marketing-Friendly URL Structure to study extra.

16. Is the Site Plagued by Too Many Links?

Too many hyperlinks generally is a drawback, however not in the approach you would possibly suppose.

Google not penalizes pages for having greater than 100 hyperlinks on a web page (John Mueller confirmed this in 2014).

However, in case you do have greater than that amount—possibly considerably extra—it may be thought-about a spam sign.

Also, after a sure level, Google will simply hand over taking a look at all these hyperlinks.

17. Does the Site Have Daisy-Chain URLs, and Do These Redirects Exceed 5 or More?

While Google will comply with up to 5 redirects, they’ll nonetheless current issues.

Redirects can current much more issues in the event that they proceed into the extreme territory – past 5 redirects.

Therefore, it’s a good suggestion to be sure that your website has two redirects or much less, assuming making this transfer doesn’t impression prior Search engine marketing efforts on the website.


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Redirects are annoying for customers as effectively and after a sure level, folks will hand over.

Serving any navigation factor with JavaScript is a foul thought as a result of it limits cross-browser and cross-platform compatibility, interfering with the consumer expertise.

When doubtful, do not serve hyperlinks with JavaScript and use solely plain HTML to assist hyperlinks.

Do not serve links with JavaScript and use only plain HTML to help links.

19. Is the Anchor Text in the Site’s Link Profile Overly Optimized?

If your website has a hyperlink profile with overly optimized and repetitive anchor textual content, it will possibly probably lead to attainable motion (whether or not algorithmic or guide).


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Ideally, your website ought to have a wholesome combine of anchor textual content pointing to your websites.

The proper stability is following the 20% rule: 20% branded anchors, 20% actual match, 20% topical match, and possibly 20% bare URLs.

The problem is attaining this hyperlink profile stability whereas additionally not leaving figuring out footprints that you’re doing something manipulative.

20. Is Your Canonicalization Implemented Correctly on Your Website?

Canonicalization refers to ensuring that Google sees the URL that you just choose them to see.

In quick, utilizing a snippet of code, you possibly can declare that Google sees one URL as the most well-liked supply of content material for that URL.

This causes many alternative points directly, together with:

  • The dilution of inbound hyperlink fairness.
  • The self-cannibalization of the SERPs (the place a number of variations of that URL are competing for outcomes).
  • Inefficient crawling when search engines like google spend much more time crawling the similar content material each time.

To repair canonicalization points, use one URL for all public-facing content material on every URL on the website.

The most well-liked answer is to use 301 redirects to redirect all non-canonical variations of URLs to the canonical model.


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Decide early on in the net growth stage which URL construction and format you want to use and use this as your canonical URL model.

21. Are the Images on the Site Too Large?

If photographs in your website are too massive, you danger working into load time points, particularly round Core Web Vitals.

If you’ve gotten a 2MB picture loading in your web page, this can be a vital drawback. It isn’t essential, and also you waste a possibility to establish these points in the first place.

If images on your site are too large, you risk running into load time issues, especially around Core Web Vitals.

Try working a Lighthouse report to see which photographs could be compressed.


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22. Are Videos on the Site Missing Schema Markup?

It’s attainable to add Schema.org structured information to movies, as effectively.

Using the video object factor, you possibly can markup all of your movies with Schema.

Make certain to add transcripts for movies on the web page for accessibility and content material.

23. Does the Site Have All Required Page Titles?

Missing Search engine marketing titles on an internet site generally is a drawback.

If your website is lacking an Search engine marketing title, Google may routinely generate one primarily based in your content material.

You by no means need Google to auto-generate titles and descriptions.

You don’t need to depart something to probability when it comes to optimizing a website appropriately, so all web page titles must be manually written.

24. Does the Site Have All Required Meta Descriptions?

If your website doesn’t have meta descriptions, Google may routinely generate one primarily based in your content material, and it’s not all the time the one you need to have added to the search outcomes.

Err on the aspect of warning and just remember to don’t have points with this. Always be sure you write a customized meta description for every web page.


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You must also take into account meta key phrases. Google and Bing could have said that these will not be utilized in search rating, however different search engines like google nonetheless use them. It’s a mistake to have such a slim focus that you just’re solely optimizing for Google and Bing.

Also, there’s the idea of linear distribution of key phrases, which helps with factors of relevance.

While stuffing meta key phrases could not essentially assist rankings, rigorously and strategically including meta key phrases can add factors of relevance to the doc.

This can solely harm in case you are spamming, and Google decides to use it as a spam sign to nail your web site.

25. Is the Page Speed of Top Landing Pages More Than 2-3 Seconds?

It’s important to check and discover out the precise web page velocity of your prime touchdown pages.

This could make or break your web site’s efficiency.

If it takes your website 15 seconds to load, that’s unhealthy.

Always be sure your website takes lower than a second to load.


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While Google’s suggestion says 2-3 seconds, the identify of the recreation is being higher than their suggestions and higher than your competitors.

Again, this can solely improve in significance with the Page Experience replace and Core Web Vitals.

26. Does the Website Leverage Browser Caching?

It’s important to leverage browser caching as a result of this can be a part of quicker website velocity.

To leverage browser caching, you possibly can merely add the following line of code to your htaccess file. Please be certain to learn the documentation on how to use it.

PLEASE NOTE: Use this code at your individual danger and solely after finding out the documentation on how it’s used. The writer doesn’t settle for legal responsibility for this code not working in your web site.


<IfModule mod_expires.c>

ExpiresActive On

ExpiresByKind picture/jpg “access 1 year”

ExpiresByKind picture/jpeg “access 1 year”

ExpiresByKind picture/gif “access 1 year”

ExpiresByKind picture/png “access 1 year”

ExpiresByKind textual content/css “access 1 month”

ExpiresByKind textual content/html “access 1 month”


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ExpiresByKind software/pdf “access 1 month”

ExpiresByKind textual content/x-javascript “access 1 month”

ExpiresByKind software/x-shockwave-flash “access 1 month”

ExpiresByKind picture/x-icon “access 1 year”

ExpiresDefault “access 1 month”



27. Does the Website Leverage the Use of a Content Delivery Network?

Using a content material supply community could make website velocity quicker as a result of it decreases the distance between servers and clients – thereby reducing the time it takes to load the website to folks in these places.

Depending in your website’s dimension, utilizing a content material supply community may also help improve efficiency considerably.

28. Has Content on the Site Been Optimized for Targeted Keyword Phrases?

It is often simple to establish when a website has been correctly optimized for focused key phrase phrases.

Keywords have a tendency to stick out like a sore thumb if they don’t seem to be used naturally.

You know the way it’s. Spammy textual content reads related to the following if it’s optimized for widgets: “These widgets are the most awesome widgets in the history of widgetized widgets. We promise these widgets will rock your world.”


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Well-optimized key phrases learn effectively with surrounding textual content, and in case you are on the inside of the optimizations, you’ll possible find a way to establish them simpler.

On the flip aspect, if there’s a lot spammy textual content that it negatively impacts the reader’s expertise, it might be time to junk some of the content material and rewrite it totally.

29. How Deeply Has Content on the Site Been Optimized?

Just as there are completely different ranges of hyperlink acquisition, there are completely different ranges of content material optimization.

Some optimization is surface-level, relying on the preliminary scope of the content material execution mandate.

Other optimizations are extra in-depth with photographs, hyperlinks, and key phrases being absolutely optimized.

Questions it’s your decision to ask to be sure that content material in your website is optimized appropriately embrace:

  • Does my content material embrace focused key phrases all through the physique copy?
  • Does my content material embrace headings optimized with key phrase variations?
  • Does my content material embrace lists, photographs, and quotes the place wanted? Don’t simply add this stuff randomly all through your content material. They must be contextually related and help the content material.
  • Does my content material embrace daring and italicized textual content for emphasis the place wanted?
  • Does my content material learn effectively?

30. Have You Performed Keyword Research on the Site?

Just including key phrases in all places with out a technique doesn’t work effectively. It feels unnatural and unusual to learn.


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You have to know issues like search quantity, how to goal these phrases accordingly together with your viewers, and the way to establish what to do subsequent.

This is the place key phrase analysis is available in.

You wouldn’t construct a website with out first researching your goal market, would you?

In the similar vein, you wouldn’t write content material with out performing focused key phrase analysis.

31. Has Content on the Site Been Proofread?

Have you carried out any proofreading on the content material in your website earlier than posting?

Have you performed any proofreading on the content on your site before posting?

I can’t inform you what number of occasions I’ve carried out an audit and located foolish errors like grammatical errors, spelling errors, and different vital points.


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Be certain to proofread your content material earlier than posting. This will save quite a bit of modifying work in the future when you’ve gotten conditions that lead to the Search engine marketing skilled having to carry out quite a bit of the modifying.

32. Have Images on the Site Been Optimized?

Image optimizations embrace key phrase phrases in the file identify, picture dimension, picture load time, and ensuring that photographs are optimized for Google picture search.

Image dimension ought to match or in any other case seem to complement the design of your website.

You wouldn’t embrace photographs which can be totally irrelevant in case you have been doing advertising appropriately, proper?

Similarly, don’t embrace photographs that seem to be fully spamming your viewers.

33. Does the Site Follow Web Development Best Practices?

This is an enormous one.

Sites violate even the fundamentals of net growth finest practices in so some ways – from polyglot paperwork to invalidated code as examined on the W3C, to extreme load occasions.

Now, I do know I’m going to get a lot of flack from builders about how some of my ordinary necessities are “unrealistic.”


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Still, when you’ve gotten been practising these growth strategies for years, they don’t seem to be all that troublesome.

It simply takes a barely completely different mindset than what you might be used to: you understand, the mentality of all the time constructing and going after the greatest, finest, and subsequently most superior web site you possibly can create.

Instead of that, the mindset must be about creating the lightest-weight, least resource-intensive website.

Yes, I do know many web sites on the market don’t comply with the W3C. When your shopper is paying you and the shopper requests this, you want to know your stuff and know the way to ensure that your website validates in the validator.

Coming up with excuses will solely make you look unprofessional.

  • Are issues like 1-2 second load occasions unrealistic? Not while you use CSS Sprites and lossless compression in Adobe Photoshop correctly.
  • Are lower than 2-3 HTTP requests unrealistic? Not while you correctly construction the website, and also you get rid of pointless WordPress scripts which can be taking over invaluable code actual property.
  • Want to get some fast web page loading occasions? Get rid of WordPress totally and code the website your self. You’ll take away at the least 1.5 seconds of load time simply due to WordPress.

Stop being an armchair developer and turn out to be an expert net developer. Expand these horizons!


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Think exterior the field.

Be completely different. Be actual. Be the finest.

Stop considering net growth finest practices are unrealistic – as a result of the solely unrealistic factor is your angle and the way a lot you don’t need to work exhausting.

Or, study one thing new as a substitute of machine-gunning your web site growth work in the identify of earnings.

34. Has an HTTPS Migration Been Performed Correctly?

When you arrange your website for correct HTTPS migrations, you’ve gotten to buy an internet site safety certificates.

One of the first steps is to carry out the buy of this certificates. If you don’t do that step appropriately, you possibly can fully screw up your HTTPS migration later.

Say you bought an SSL certificates because of this. You chosen one possibility, which is only for one subdomain. By doing it this manner, you’ve gotten inadvertently created probably greater than 100 errors just by selecting the fallacious possibility throughout the buy course of.

For this purpose, it’s best to all the time take into account, at the very least, a wildcard SSL certificates for all area variations.


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While that is often slightly extra expensive, it would forestall these sorts of errors.

35. Was a New Disavow File Submitted to the Correct Google Search Console Profile?

You can be stunned how typically this comes up in web site audits. Sometimes, a disavow file was by no means submitted to the new Google Search Console (GSC) HTTPS profile.

A GSC HTTPS profile was by no means created, and the present GSC profile is both under-reporting or over-reporting on information, relying on how the implementation was dealt with.

Thankfully, the repair is fairly easy – simply be sure you switch the outdated HTTP Disavow file to the new HTTPS profile and replace it frequently.

36. Were GSC Settings Carried Over to The New Account?

Settings may trigger points with an HTTPS migration.

Say you had the HTTP area setup as www. But then you definitely set the area in the new GSC to non-www (or one thing else apart from that in the authentic profile).

This is one instance the place errant GSC settings could cause points with an HTTPS migration.


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37. Did You Make Sure to Notate the Migration in Google Analytics?

Failing to notate main web site adjustments, overhauls, or in any other case can harm your decision-making later.

If exact particulars will not be stored by notating them in Google Analytics (GA), you may be flying blind when making web site adjustments that rely upon these particulars.

Here’s an instance: say {that a} main content material overhaul passed off. You received a penalty later. A change in division heads passed off, as did SEOs.

Notating this transformation in Google Analytics will assist future Search engine marketing people perceive what occurred earlier than that has impacted the website in the right here and now.

38. Is the Social Media Implementation on the Site Done Correctly?

This comes up typically in audits.

I see the place social media hyperlinks weren’t fairly eliminated when issues modified (like the place a social media effort on a specific platform was unnecessarily hyper-focused) or the place smaller issues like potential buyer interactions weren’t strictly kosher.

These issues will impression the high quality of your website.


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If you might be frequently machine-gunning your social posts and never interacting with clients correctly, you might be doing it fallacious.

39. Are Lead Submission Forms Properly Working?

If a lead era type shouldn’t be appropriately working, you will not be getting all attainable leads.

If there’s a typo in an electronic mail deal with or a typo in a line of code that’s breaking the type, these want to be fastened.

Make it a excessive precedence to carry out common upkeep on lead era types. This helps to forestall issues like under-reporting of leads and errant data from being submitted.

Nothing is worse than getting data from a type and discovering that that cellphone quantity is one digit off or the electronic mail deal with is fallacious due to a programming error, and never essentially due to submission error.

40. Are Any Lead Tracking Scripts Working Correctly?

Performing ongoing testing on lead monitoring scripts is essential to guarantee the correct functioning of your website.

If your lead monitoring scripts ever find yourself breaking and also you get errant submissions on the weekend, it will possibly wreak havoc in your buyer acquisition nightmares.


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41. Is Call Tracking Properly Setup?

I bear in mind working with a shopper at an company, they usually had name monitoring arrange on their web site.

Everything appeared to be working appropriately.

When I referred to as the shopper and mentioned the matter, all the pieces appeared right.

We mentioned the cellphone quantity, and the shopper talked about that they’d modified that cellphone quantity some time again.

It was one digit off.

You can think about the shopper’s response once I knowledgeable them what the website’s cellphone quantity was.

It is straightforward to neglect to audit one thing so simple as the cellphone quantity amid more and more complicated web site optimizations.

That’s why it’s important all the time to take a step again, check issues, and speak to your shopper to ensure that your implementations are working appropriately in all places.

42. Is the Site Using Excessive Inline CSS and JavaScript?

To contact on an earlier matter, inline CSS and JavaScript is horrible when it turns extreme.

This leads to extreme browser rendering occasions and may probably wreck cross-browser and cross-platform performance by counting on inline implementations of CSS and JavaScript.


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It is finest to keep away from these in any respect in your net growth and just remember to all the time add any new types to the CSS model sheet, and any new JavaScript is created appropriately and accounted for, reasonably than inline.

43. Are the Right GSC/GA Accounts Linked? Are they Linked Correctly?

You wouldn’t imagine how typically this had come up once I took over an internet site. I checked out their GSC or GA accounts, they usually weren’t appropriately reporting or in any other case working.

It seems that the GA or GSC account had been switched to one other account in some unspecified time in the future, and nobody bothered to replace the web site accordingly. Or another unusual situation.

This is why it’s doubly important to all the time test on the GSC and GA accounts. Make certain that the website has the correct profiles carried out.

44. Are Your URLs Too Long?

By ensuring that URLs are moderately quick and never having URLs which can be additional lengthy (over 100 characters), it’s attainable to keep away from consumer expertise points.


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It is essential to be aware that for much longer URLs can lead to consumer expertise points.

50 Questions You Must Ask to Evaluate the Quality of Your Website

When doubtful, you probably have two URLs you need to use in a redirect situation, and one is shorter than the different one, use the shorter model.

It can be thought-about an ordinary Search engine marketing finest follow to restrict URLs to lower than 100 characters – the purpose why comes down to usability and consumer expertise.


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Google can course of longer URLs. But, shorter URLs are a lot simpler to parse, copy and paste, and share on social.

This may get fairly messy. Longer URLs, particularly dynamic ones, can wreak havoc in your analytics information.

Say you’ve gotten a dynamic URL with parameters.

This URL will get up to date for no matter purpose a number of occasions a month and generates new variations of this similar URL with the similar content material and updates the parameters.

When URLs are tremendous lengthy on this state of affairs, it may be difficult to sift by all the analytics information and establish what’s what.

This is the place shorter URLs are available. They could make such a course of extra manageable, can guarantee one web page URL for each bit of distinctive content material, and you don’t run the danger of negatively damaging the website’s reporting information.

It all comes down to your trade and what you do. This recommendation won’t make as a lot sense for an ecommerce website which will have simply as many URLs with such parameters.


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In such a state of affairs, a special technique of dealing with such URLs could also be desired.

45. How Targeted Are Keywords on the Site?

You can have the finest content material in the world.

Your technical Search engine marketing can exceed 100% and be the finest, fastest-loading web site ever. But, in the finish, key phrases are the identify of the recreation.

Keyword queries are how Google understands what persons are trying to find.

The extra focused your key phrases are, the simpler it’s for Google to discern the place to place your website in the search outcomes.

What precisely is supposed by focused key phrases? These are any phrases that customers use to discover your website which can be mapped to queries from Google.

And what’s the finest, most superior technique to use to optimize these key phrases?

The key phrase optimization idea of linear distribution applies. It’s not about what number of key phrases you possibly can add to the web page, however extra about what linear distribution tells the search engines like google.

It is healthier to have key phrases sprinkled all through the textual content evenly (from the title tag, description, and meta key phrases down to the backside of the web page) than stuff all the pieces up the wazoo with key phrases.


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I don’t suppose you possibly can randomly stuff key phrases right into a web page with excessive key phrase density and make it work for lengthy. That’s simply random key phrase spamming, and the search engines like google don’t like that.

There is a big distinction between spamming the search engines like google and key phrase focusing on. Just be sure your website adheres to correct key phrase focusing on for the latter and that you’re not seen as a spammer.

46. Is Google Analytics Even Setup Properly on the Site?

Expanding on our earlier discussions about the proper accounts being linked, even simply establishing Google Analytics could be neglected by even the most skilled Search engine marketing professionals.

While not all the time recognized throughout an audit, it’s a element that may wreak havoc on reporting information later.

During a website migration or design, it may be simple to miss an errant Google Analytics set up or in any other case suppose the present implementation is working appropriately.

Even throughout area adjustments, total technical area implementations, and different site-wide adjustments, all the time guarantee the correct Google Analytics and GSC implementations are working and arrange correctly on-site.


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You don’t want to run into the state of affairs later the place an implementation went fallacious, and also you don’t know why content material was not appropriately performing when it was posted.

47. Is Google Tag Manager Working Properly?

If you utilize Google Tag Manager (GTM) in your reporting, it’s also essential to check to guarantee it’s working appropriately.

If your reporting implementations will not be working, they’ll find yourself underreporting or over-reporting, and you may make choices primarily based on false positives being introduced by errant information.

Using preview and debug modes, Google Tag Assistant, and utilizing Screaming Frog could be wonderful means to that finish.

For instance, figuring out pages that don’t have Google Tag Manager code added is straightforward with Screaming Frog.

Using customized search and extraction may also help you do that. This technique can discover pages that, fairly merely, simply would not have GTM put in.

Using Google Tag Assistant, a Chrome Extension for Google Tag Manager may also help you troubleshoot GTM, Google Analytics, and AdWords.


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It works with recordings by recording a looking session. This session will then report on something taking place and the way the information interactions will present up in GA.

48. Does the Site Otherwise Have Any Other Major Quality Issues?

Other high quality points that may impression your website embrace awful design.

Be sincere.

Look at your website and different opponents in the area.

How a lot do you want your website as compared to these opponents? This is one of these issues that you just simply can’t put a finger on.

It have to be felt out or in any other case navigated by intangibles like a intestine intuition. If you don’t like what your design is doing, it might be time to return to the drafting board and begin once more from scratch.

Other points to hold a watch out for embrace errors inside the content material, grainy photographs, plug-ins that aren’t working, or something that negatively impacts your website from a reporting level of view.


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It could not even be a penalty both. It could merely be errant reporting due to a plug-in implementation that went fallacious.

49. Is Your Reporting Data Accurate?

A constant theme I needed to embrace all through this text comprises inaccuracies in reporting.

Often we use GSC and GA reporting information when it comes to making choices. So it’s so important to ensure that your GSC and GA implementations are all 100% right.

Dark site visitors, or hidden site visitors, generally is a drawback if not handled correctly.

This can skew an enormous chunk of what you suppose you understand about your customer site visitors statistics.

That generally is a main drawback!

Analytics platforms, together with Google, have a tough time monitoring each single type of site visitors supply.

50. Is My Website Actually Done?

A web site isn’t completed!

Evaluating the high quality of an internet site is an ongoing course of that’s by no means really completed. It’s essential to stick to a daily schedule.

Perhaps schedule web site audits to happen yearly or so.


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That approach, you possibly can proceed an analysis course of that identifies points and will get them in the growth queue earlier than they turn out to be issues.

More Website Audit Resources:

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