5 Ways to Generate Positive Client Reviews for Your Law Firm

Many companies – legislation corporations included – deal with evaluations as an afterthought… till they get a unfavourable one. It turns into a scramble to drown out the unfavourable evaluations with optimistic ones in order not to lose out on potential shoppers.

The success of your agency depends upon you having a shining on-line repute, so it’s price it to get forward of the curve and generate optimistic evaluations from the start. Especially within the authorized subject, this may be simpler mentioned than accomplished.

In this chapter, we’re overlaying the 5 important steps to producing optimistic evaluations for your legislation agency so you possibly can keep forward of the competitors and appeal to new shoppers in droves.

Why Are Law Firm Reviews Important?

Most enterprise house owners know that incomes evaluations is a crucial job, however how vital is it precisely?

Well, think about that the overwhelming majority (84%) of customers belief evaluations as a lot as private suggestions when it comes to selecting a enterprise to work with. Reviews play a robust position in serving to potential shoppers or clients resolve what merchandise to purchase, what manufacturers to work with, and extra.


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Further, 70% of potential shoppers mentioned they’re prepared to go to a legislation agency in a much less handy location if they’ve higher evaluations than a more in-depth legal professional’s workplace. This means having optimistic evaluations may put your legislation agency forward of your competitors and immediately attract new shoppers.

But incomes optimistic evaluations from shoppers generally is a tedious job, particularly in case you’re counting on shoppers to take initiative and publish evaluations themselves. That’s why you’ll want to actively work to generate evaluations for your legislation agency utilizing the 5 steps under.

1. Provide Review-Worthy Service to Your Clients

The first and maybe most blatant step is to present top-quality service to your shoppers so that they really feel inclined to publish a assessment within the first place. It shall be subsequent to unattainable to generate 5-star evaluations in case you aren’t offering 5-star providers.

As a lawyer, it could actually usually be tough to maintain shoppers glad as a result of they’re usually coping with a great deal of stress, and their case is in the end left up to the courts to resolve their destiny. But, you are able to do your finest to present a optimistic, supportive expertise.


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Help your shoppers navigate the authorized course of with ease and relieve their anxieties as a lot as potential. Have endurance when answering their questions and get them related with the sources they want after they want them.

Even if the choice doesn’t prove of their favor, your shoppers can nonetheless relaxation straightforward understanding you probably did your finest and have been with them each step of the best way. It’s your job to supply a review-worthy expertise.

2. Create Profiles on Each of the Top-Tier Review Sites

To generate evaluations for your legislation agency, you have to to be seen on in style assessment websites the place shoppers can go to depart a assessment or testimonial. Not solely do these websites host your evaluations, however they will play a job in serving to you drive site visitors to your web site.

See, search engines like google and yahoo like Google look to optimistic evaluations when contemplating which companies to rank within the search outcomes. Therefore, assessment era ought to be a necessary a part of your SEO (search engine optimisation) technique. These assessment websites can assist you enhance your search engine optimisation over time.

Google My Business

Google My Business (GMB) is a free platform (by Google) that enables companies to publish their enterprise data, generate evaluations, publish content material, and extra. This is the #1 platform potential go to when trying for legislation agency evaluations.

Setting up a GMB profile is straightforward. Simply join with a Gmail e-mail deal with, enter what you are promoting data, confirm your account, and hit publish. Then you possibly can share this profile with shoppers to begin incomes that 5-star score and a few optimistic evaluations.

Bing Places

Like GMB, Bing Places is a free platform the place legislation corporations and different companies can generate evaluations.

Positive evaluations can assist companies rank larger in Bing’s natural search outcomes.

By incomes extra optimistic evaluations on each GMB and Bing Places, you possibly can outrank your opponents and drive extra site visitors to your legislation agency web site. Plus, the optimistic evaluations will encourage potential shoppers to work with you.


Avvo is a assessment web site particular to the authorized business. This is one other web site that potential shoppers go to to discover respected legislation corporations of their space.


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Publish a profile on Avvo to generate evaluations, drive site visitors, and appeal to extra clients. Your objective is to have extra shining evaluations than the opposite legislation corporations in your area of interest. This is among the finest methods to enhance your on-line repute in your business.


Yelp is among the hottest assessment websites however is just not with out its points. Many companies get pissed off by Yelp’s usually pushy gross sales techniques. Know that having a free profile on Yelp ought to be sufficient to generate evaluations for what you are promoting; you don’t want all of the bells and whistles.

Yellowpages, BBB, and related assessment websites are on par with Yelp when it comes to serving to you increase your legislation agency’s authority on-line. Try to purpose for the top-tier assessment websites and keep away from paying for placement on any sketchy websites.


While Facebook is technically a social media platform, you possibly can nonetheless generate evaluations in your Facebook enterprise web page. This web page additionally has the prospect to rank within the natural search outcomes.


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While most legislation corporations generate enterprise from native search in Google and Bing, they will nonetheless appeal to shoppers on Facebook. And since most shoppers are on Facebook already, that is a simple place to generate evaluations.

Simply create a enterprise web page for your legislation agency, enter what you are promoting data, and add high-quality pictures. Then, you possibly can share the hyperlink to your Facebook web page each time you need to ask a consumer for a Facebook assessment.

3. Ask When They Are Happiest

Many attorneys suppose to ask shoppers for evaluations weeks and even months after working with them, however that is usually on the level the place a consumer’s pleasure has toned down. That’s why it’s finest to ask shoppers for evaluations when they’re at their happiest – usually proper after you will have earned them a win.

Is your consumer already raving about how superb it’s been to work with you? Ask them for a assessment in your GMB or Facebook web page. You can do that in particular person or my sending them an e-mail when they’re in an awesome temper.


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When a consumer is thrilled about your providers, they are going to be extra motivated to depart a assessment for your agency. Don’t wait till manner after the actual fact to ask these shoppers to assessment your legislation agency.

4. Send Email or Text Message Reminders

It’s really useful that you just ship an e-mail sequence to every consumer after doing enterprise with them. This is completed as a courtesy to thank them for their enterprise and it offers you an opportunity to ask them for evaluations.

If you will have textual content messaging capabilities (and consumer consent), you can too ship textual content message reminders for them to assessment you on Google, Yelp, Facebook, and so forth. Make it straightforward for them to ship evaluations by offering a direct hyperlink to your profile.

Here’s an instance of an e-mail or textual content script you possibly can ship to your shoppers:

Hi [Name],

Thanks once more for working with [Name of law firm]. We have really loved serving to you together with your case. We’d recognize it in case you took a second to inform the world about your expertise working with us, too! Just click on right here to depart a assessment on (*5*). You’re the perfect!


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It’s normally really useful that you just ask for a assessment 3-5 days after doing enterprise with them. This ensures that their expertise remains to be recent of their minds, so that they’re extra seemingly to depart you a shining assessment.

Note: Make it tremendous straightforward for shoppers to depart a assessment by at all times together with a hyperlink to the assessment web page and by utilizing a transparent call-to-action (like “Leave a review here”). Also, you possibly can optimize the assessment course of by cut up testing your emails, seeing which scripts lead to the perfect response charge and highest variety of evaluations.

5. Offer Incentives (The Right Way)

Offering incentives in change for evaluations generally is a testy artwork, which frequently goes in opposition to many third-party platforms’ pointers. Many assessment websites are strict about how companies can ask shoppers for evaluations.

You can definitely encourage shoppers to depart a assessment for your legislation agency however attempt to keep away from providing a one-to-one change, like a assessment, in change for a reduction.


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One manner round that is to supply a reduction that leads to elevated gross sales of your providers. In this case, the inducement is elevated gross sales, not evaluations. With extra gross sales (or closed consumer offers, on this case), extra folks will see the e-mail after which be direct to depart a assessment.

Since extra folks see the e-mail, there’s a superb likelihood that you’ll generate extra consumer evaluations, naturally.

Another widespread methodology is to encourage shoppers to Like your Facebook web page after they first go to your workplace. You’re not asking for a assessment, however you might be directing them to your Facebook web page. Here, they might be naturally inclined to assessment your providers.

Remember: Respond to Client Reviews Across All Platforms

As a legislation agency, you need to be continually monitoring your entire assessment platforms for each optimistic and unfavourable evaluations. That manner, you possibly can reply to optimistic evaluations and deal with unfavourable evaluations as shortly as potential.

Studies present that, on common, one unfavourable assessment can price you as many as 30 new shoppers. While unfavourable evaluations do happen – whether or not they’re warranted or not – you possibly can usually dissipate the unfavourable results by responding promptly and professionally.


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Note that there are sometimes methods to report spam or unfavourable evaluations to get them faraway from Google, Yelp, Facebook, and so forth. The faster you might be to deal with these evaluations, the higher you’ll have the option to stop any unfavourable penalties on what you are promoting.

Provide a Positive Experience for Your Law Firm Clients

The success of your legislation agency depends upon you offering top-quality service to your shoppers. Why not spotlight these wins by producing optimistic evaluations for your legislation agency?

Reach out to shoppers when they are going to be most inclined to depart a assessment, enhance your presence throughout prime assessment websites, and comply with up with shoppers promptly. With the strategies above, you possibly can enhance your legislation agency’s repute and increase your search engine optimisation to drive extra shoppers to your agency.

Featured Image Credit: Paolo Bobita

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