5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

5 Coding Bootcamps to Help You Snag a Job In Digital Marketing

When you consider coding, your subsequent thought most likely isn’t digital advertising. It’s extra doubtless to be UX design or software program growth.

Coding expertise could be instrumental in digital advertising, and coding bootcamps may help set you up for a profitable profession.

What Are Coding Bootcamps?

Coding bootcamps are designed to give college students the programming expertise employers search for. Generally, between 12 and 40 weeks lengthy, these programs goal to get college students into the tech area with out spending years in undergraduate faculty.

With the web and software program taking part in such a necessary half in our lives, increasingly expert programmers are wanted to develop and keep the instruments we’d like to thrive.

For the previous a number of years, many employers have mentioned they’ve seen expertise gaps in current graduates—that’s, college students are sometimes graduating with expertise which might be a bit old-fashioned.

Coding bootcamps have moved to fill that hole, designing intensive programs designed to get folks prepared for the present workforce in a quick period of time. In true trendy style, many of those programs are distant, however there are additionally choices for in-person educating.

How Much Do Coding Bootcamps Cost?

Coding bootcamps are considerably cheaper than most undergraduate educations.

When you commit to a four-year college diploma, you may anticipate to pay about $10,000 per 12 months at a public faculty in your state—roughly $40,000 complete. If you attend a non-public or out-of-state school, the fee rises exponentially.

Meanwhile, the common tuition for a coding boot camp is slightly below $14,000 for all the program.

Bootcamps may permit you to pay your tuition over time, and a few, like Flockjay, waive your tuition if you happen to don’t land a well-paying job after finishing this system.

How Can Coding Bootcamp Help You Get a Job in Digital Marketing?

When it comes to digital advertising, you don’t have to have unimaginable coding expertise—however they’ll make a large distinction. The extra information you’ve about how the expertise your model runs on works, the higher.

Think of it just like the “required” and “preferred” expertise sections on job postings. Chances are, most candidates may have practically all the “required” expertise, however having a number of the extra distinctive “preferred” expertise might aid you stand out.

If you’ve coding as one in every of your expertise, a potential employer is aware of you need to be in a position to converse the identical language because the UX and growth groups. This might make issues smoother for everybody, because it means at the very least one member of the advertising group understands what’s doable given budgets, deadlines, and different restrictions and may create advertising campaigns accordingly.

Additionally, if you happen to’re working at a small enterprise or start-up, it could want somebody to put on a number of hats.

Regardless of your organization’s measurement, your coding expertise might aid you as a marketer in varied methods.

Interacting with Websites

It’s change into a lot simpler to construct and run web sites lately. With platforms akin to WordPress, Shopify, Wix, and SquareSpace, you don’t want coding expertise to create a useful web site.

But, if you happen to’re reliant on the in-built instruments of those platforms, you don’t have the identical degree of flexibility. When one thing doesn’t work, you want exterior assist to repair it, and any downtime is cash misplaced.

We discuss a lot in advertising about proudly owning the medium (one of many most important causes you must have a web site). When you’ve bought coding expertise, it’s such as you’ve bought larger possession of your belongings.

Working With Data

Data is important to digital advertising. We’re continually studying about our viewers and tweaking our methods to enhance efficiency, which isn’t doable with out understanding how to use knowledge.

Coding and knowledge science go hand in hand, and bootcamps programs might educate you to detect patterns in giant knowledge units utilizing synthetic intelligence and machine studying. This mind-set is extraordinarily helpful in digital advertising, and we already see a shift in the direction of these applied sciences within the trade.

Working with knowledge is a very important a part of digital advertising, and coding expertise, notably these supplied in a knowledge science course, could be precious.

Decisions About the Future

Digital advertising advances intently align with advances in expertise. If you’re not maintaining with the most recent tendencies in advertising, you danger falling behind. This is why companies want innovators of their advertising departments.

When you’ve high-level coding expertise, it not solely makes you extra adaptable but in addition means you would assist form the way forward for digital advertising by designing your personal utility and bringing new concepts to life.

Looking on the influence advertising software program has on the trade, it’s clear we’d like individuals who can perceive these purposes on a deep degree and get essentially the most out of them.

Managing Projects

If you end up managing an intensive digital advertising venture, you want to convey plenty of folks collectively. Some of those of us will doubtless be builders.

A frequent problem in these conditions is that the advertising supervisor doesn’t know what the builders do, making each communication and hiring difficult. How have you learnt you’ve bought the correct individual for the job if you happen to don’t know what coding or internet growth entail?

A coding bootcamp can imply having knowledgeable, direct enter on the venture administration and hiring processes, providing you with larger management over what’s taking place.

5 Coding Bootcamps for Digital Marketers

Online training has taken off lately, and there are many nice applications that might aid you discover a job in digital advertising. With greater than six million Americans finding out on-line, on-line studying of all stripes is turning into extra accepted by employers than ever earlier than.

Here are some examples of coding bootcamps that might aid you land a job or increase your expertise in digital advertising.


Springboard affords a number of on-line programs in analytics, design, coding, and cybersecurity. Its Software Engineering Bootcamp says you’ll give you the chance to “become a software engineer, guaranteed.”

This is an 800-hour program, so with 20 hours of research a week, it ought to take you round 9 months to full. Springboard affords versatile methods of paying, beginning at $8,500 if you happen to pay upfront. There are additionally choices to pay month-to-month, defer funds (paying month-to-month when you land a software program engineering job; if you happen to don’t get a job in six months, you don’t pay), or get hold of a low-interest mortgage.

While Springboard focuses on software program engineering, these expertise are transferable to digital advertising. A giant a part of this program is the chance to work one on one with a mentor and a profession coach to assist information you thru your profession path.

Springboard doesn’t supply success charges, however their comparable Data Science Bootcamp resulted in 97% of their graduates discovering jobs of their area inside six months. They additionally gained a median wage enhance of $25,800.

Key Info

  • programs in analytics, design, coding, and cybersecurity
  • $8,500 for software program engineering course
  • choice to pay if you land a job (nothing to pay if you happen to don’t discover a job inside six months)
  • 800-hour program (9 months finding out 20 hours a week)
  • common wage enhance for graduates of $25,800

Alchemy Code Lab

On common, graduates of the Alchemy Code Lab bootcamp discovered a associated job in simply 11 weeks, with a median wage of $80,000. Not dangerous for a 25-week program!

This full-time program is designed to get you prepared for jobs in the true world. Teaching you expertise in trendy programming languages and growth strategies, Alchemy Code Lab takes six cohorts per 12 months, with complete program tuition costing $24,000.

Just as with Springboard, there are many other ways to pay. Choose from self-funding, Income Share Agreement (don’t pay till you get a job), and financing by way of accomplice lenders. There are additionally diversity-based tuition scholarships and GI Bill advantages obtainable.

Alchemy Code Lab relies in Portland, however with a give attention to the distant jobs of the longer term, it’s all accessible on-line. With strong outcomes and 87 p.c of graduates happening to work in tech, it’s been a good funding for many individuals.

Key Info

  • $24,000
  • versatile cost choices together with earnings share settlement
  • full-time research
  • 25-week course

Flatiron School

In Career Karma’s 2020 awards, Flatiron School was named the perfect coding bootcamp and greatest on-line bootcamp. The faculty claims to launch your profession, and the stats again this up: 82% of grads land a job with a median beginning wage of $69,000 a 12 months.

Flatiron affords each in-person lessons in New York City and a web-based program. They supply applications specializing in software program engineering, knowledge science, cybersecurity analytics, and cybersecurity engineering, every of which teaches you expertise that may assist in digital advertising.

The on-line software program engineering course affords three other ways to research: full-time, part-time, and self-paced, giving college students nice flexibility with how they study. The program prices $16,900 with choices to pay upfront, in installments, or by way of a mortgage.

Courses start each month, which means you may shortly get began.

Key Info

  • programs in software program engineering, knowledge science, cybersecurity analytics, cybersecurity engineering
  • $16,900 for software program engineering course
  • versatile cost choices
  • full-time research, part-time research, and self-paced studying choices obtainable
  • 82% of grads land a job, the common beginning wage of $69,000 per 12 months


Thinkful is a platform that prides itself on permitting you to pay solely if you land a job in your profession. It affords a vary of tech-related topics, together with a specialist digital advertising bootcamp.

Coding Bootcamps for Digital Marketers  - Thinkful

Each choice has a barely completely different timeframe (the full-time digital advertising course permits you to graduate in simply six weeks), with the software program engineering course supplied as each full-time and part-time applications. The full-time choice would require 50-60 hours a week and permit you to graduate in 5 months, with the part-time model requiring 25-30 hours a week over six months.

The programs range in value, with the digital advertising one costing $7,500 whereas the software program engineering bootcamp is $16,000. You even have plenty of completely different cost choices, a few of which assure you don’t pay something till you land a job.

Graduates have famous how Thinkful is concentrated in your profession, which appears to translate into real-life outcomes. Eighty-seven p.c of software program engineering college students have been supplied a job inside 180-days of graduating, with 27% reporting an annual base wage between $70,000 and $90,000 and 50% reporting a yearly base wage between $50,000 and $70,000.

Key Info:

  • programs in software program engineering, knowledge science, knowledge analytics, UX/UI design, digital advertising, product administration, technical venture administration
  • $16,000 for software program engineering course
  • versatile cost choices
  • full-time and part-time choices
  • 87% of grads land jobs inside 180-days


Flockjay isn’t strictly a coding bootcamp, however it teaches comparable concepts as a tech sale program. It’s extra targeted on the gross sales side of expertise, which may very well be a useful mixture in digital advertising.

Coding Bootcamps for Digital Marketers  - Flockjay

This ten-week program prices $6,000 for many US residents ($7,650 for California) and goals to offer you “future proof” expertise which might be in demand now. Again, you’ve the choice to pay zero tuition till you get a job paying at the very least $40,000, doubtlessly making it a horny funding to your profession.

Flockjay gives instruction within the gross sales necessities and, importantly, has a sturdy emphasis on expertise. While it’s not fairly coding, it might fulfill many college students thinking about tech and equip them with vital expertise in digital advertising.

Key Info:

  • tech gross sales course
  • $6,000
  • versatile cost choices
  • 10-week program
  • common full-time job supply of $75,000 a 12 months


Coding bootcamps may very well be a nice various to four-year school levels for college kids thinking about expertise. With cost choices that permit you to pay nothing till you safe a job and programs that may be accomplished in lower than a 12 months, they’re a smart way to propel your self into the tech workforce.

As digital advertising is intently aligned with expertise, these programs can be a superb means to snag a job in digital advertising. These expertise are in demand in so many industries, so the primary level is that you simply’re opening every kind of doorways for your self.

You might not go into a coding bootcamp to change into a digital marketer, however chances are you’ll discover digital advertising is a profession you’re completely suited to.

Have you tried a coding bootcamp?

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