24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Are you prepared to skyrocket your success?

If so, you want to focus your efforts on inbound advertising and marketing methods in your startup.


It’s the most effective methods to take market share from greater corporations, and also you don’t want a hefty Facebook Ads funds to compete.

Instead of broadcasting to the shopper, as conventional outbound advertising and marketing does, inbound advertising and marketing focuses on creating causes for the shopper to come to you.

According to HubSpot, which coined the time period “inbound marketing” again in 2006, the technique consists of 4 phases.

 inbound marketing method infographic

It’s a confirmed system that works for the perfect corporations on this planet, and it has launched dozens of startups to stellar success.

Inbound Marketing Strategies for Start-Ups

Now that you realize what’s inbound advertising and marketing and the way it works, let’s dive into the perfect methods for inbound advertising and marketing for startups.

1.Use Facebook to Create a Target Persona

The first and most crucial a part of creating compelling content material is knowing what your goal clients need to study.

You want to have an in-depth information of your market so you may react rapidly.

Here’s the way you study extra about who your viewers is by reviewing your Facebook Page Insights.

First, go to your Facebook web page. At the highest, you’ll see a button labeled Insights. Click on it.

In the sidebar that opens, click on on People.

use facebook to create a target persona for your inbound marketing strategy

From there, you’re going to need to take a look at the Your Fans column. Check to see the place the chances lie to perceive what demographics apply to your corporation.

use facebook demographics to create a target persona for your inbound marketing strategy

This may give you a common really feel for who’s interested by your startup and begin forming the idea of your goal persona. But that’s not all we’d like.

Next, we’ll discover out what pursuits these individuals and how one can write content material that appeals to what they care about.

2. Survey Your Current Customers and Leads

The easiest method to get to know your goal market is thru a survey.

This doesn’t have to be difficult. If you have already got an e mail checklist, you may ship them a easy type by way of SurveyMonkey.

To make this work, you solely want to ask one query: “What is your biggest struggle?”

Your aim is to perceive the issues they’re going through so you may create compelling content material that targets their deepest pursuits.

3. Conduct In-Depth Interviews to Inform Your Inbound Marketing Efforts

Once you’ve the overall emotions of your goal market, it’s a good suggestion to begin searching for out people you may contact for extra in-depth info.

I like to recommend in search of a couple of shoppers or clients you’ve already acquired.

Ask them in the event that they’d be OK with a 10-minute cellphone name or a video chat about their present struggles. Mention you’ll provide them recommendation in case you can.

(Usually, clients are enthusiastic about this. It’s like a free session for them.)

Once you’re on the decision, attempt to discover out precisely what their greatest struggles are. Ask them to describe these struggles within the clearest language potential.

Get to precisely what frustrates them and what options they tried earlier than however didn’t work.

You’ll use this information to create content material.

4. Create and Share Compelling Content

The high quality of the content material you create is an important function of your inbound advertising and marketing technique.

If you create generic, self-serving articles and movies, you’ll by no means see success.

No matter how exhausting you promote this content material or the way you designed it to rank nicely in search engines like google and yahoo, you’re going to battle to discover new shoppers and clients.

The best-in-class content material entrepreneurs work tirelessly to adapt their content material to the goal audiences they need to entice — and the place they’re within the buyer journey.

use inbound marketing strategies to create viral content

5. Writing Enticing Headline

Understanding the shopper journey and their wants is vital to making nice content material, but it surely’s not the one technique you’ll want to attract new clients and leads.

The most necessary piece of the work you create is the headline. This is what is going to drive essentially the most clicks and attract new site visitors.

You ought to spend a lot of time crafting a headline that appeals to your most focused clients.

One of the perfect methods to do that is to embody a little bit of negativity, in accordance to information by WordStream.

positive vs negative headlines can help with your inbound marketing strategy

Of course, you shouldn’t all the time have unfavorable headlines.

But when you have a listing of errors or speak concerning the worst methods that would harm your buyer, this may be an efficient method to drive site visitors.

According to Demand Metric, corporations with blogs generate 67 p.c extra leads per thirty days than those that don’t.

If you’re going to produce this content material, you want to be certain it really works to its finest skill.

7. Make Your Content More Visual

Humans love visible content material. For your content material to enchantment to your ultimate readers, be certain there’s extra to it than simply giant blocks of textual content.

Including a lot of photographs, charts, and graphs is a way I take advantage of to make my content material extra interesting, and I’m not alone.

90 p.c of bloggers embody photographs of their posts, and those that add a number of photographs report stronger outcomes.

The extra visible your content material, the extra probably it’s probably to enhance your inbound advertising and marketing efforts.

using elements in your inbound marketing strategy
using visual media in your inbound marketing strategy

6. Write In-Depth Data-Driven Articles

Instead of writing quick posts, you need to be doing in depth analysis and producing in-depth content material.

According to analysis by Curata, long-form content material generates eight instances extra web page views, 9 instances extra leads, and thrice extra social media shares than short-form content material.

long form content produces more inbound marketing leads

You must be writing articles which are a couple of thousand phrases lengthy and supported by a lot of information and evaluation.

This shouldn’t be solely higher in your search engine optimisation rankings, but it surely’s additionally extra useful in your clients.

The higher your content material, the extra probably your readers are to share it with associates, advocate your web site to others, and implement what you say.

8. Use Storytelling in Your Content

Just since you base your content material round information and evaluation doesn’t imply it wants to be dry and tutorial.

You ought to work to produce the alternative kind of content material. You need to create articles that inform a narrative.


Using storytelling in your content material (from gross sales pages to social media posts) is a method to create an emotional connection together with your viewers.

Storytelling has one other highly effective operate. It creates model recall. Research by Stanford University exhibits persons are 63 p.c extra probably to keep in mind a narrative than a statistic.

Not satisfied?

Chris Haddad (a relationship coach) went from a 2 p.c conversion fee to 8 p.c by altering his gross sales web page to embody a relatable private story.

How can you utilize this tactic in your startup? Look for alternatives to weave in tales when speaking about your product or enterprise.

Sure, your advantages and options are nice, however the emotional connection you create with storytelling will shut the sale and assist develop your startup by way of inbound advertising and marketing.

bootstrappers guide inbound marketing example neil patel

9. Make a Habit Out of Guest Posting Consistently

When you take a look at the information, you’ll discover that visitor running a blog is the perfect inbound advertising and marketing technique.

This is as a result of it offers you with backlinks, authority within the house, and relationships with key influencers.

But most individuals go about it the incorrect method. If you aren’t utilizing good methods to unfold your startup’s message by way of visitor posting, you may as nicely not do it.

If you need to reap the advantages of visitor posting, you want to write persistently.

This is how essentially the most profitable startup house owners have made visitor running a blog work nicely for them. Instead of some posts, they wrote prolifically and gained floor rapidly.

If you do a Google seek for visitor posts by Danny Iny, you’ll discover dozens of items of content material throughout the net.

guest post by danny iny Google Search showing the power of inbound marketing

This large, constant guest-posting technique allowed him to develop his enterprise Mirasee into the powerhouse it’s as we speak.

On his homepage, he shows an in-depth checklist of all of the websites the place he has been featured.

the power of inbound marketing and guest blogging

Dedicate a few of your time to creating compelling content material for different blogs to attain as many purchasers as potential.

10. Pitch to Blogs with Engaged Readers

Another downside I see with entrepreneurs who need to use visitor posting as an inbound advertising and marketing technique is that they don’t search for websites that can give them a lot ROI.

The reality is that each visitor put up requires work, and that’s work that wants to provide you with a definite profit in guests or leads.

If you put up on a weblog that has a lifeless viewers, you received’t get any profit, and also you’ll have wasted your time.

I like to take a look at the feedback on totally different websites. For instance, if I wished to write a visitor weblog for WordStream, I can see their posts get a lot of related feedback.

find blogs with engaged readers for inbound marketing guest posts

This tells me the readers are engaged, and a weblog put up right here may lead to readers clicking by way of to my startup’s web site and buying from me.

11. Maximize Your Results from search engine optimisation with Keyword Optimization

You want to perceive search engine optimisation to obtain any success together with your startup in as we speak’s search-driven market.

The most necessary issues to give attention to are primary on-page search engine optimisation and backlinks in your web site and your content material.

How do you try this? Keyword optimization.

You need to discover particular long-tail key phrases which you’d like to use for concentrating on your content material.


Long-tail key phrases have a 3 to 5 p.c increased click-through fee than generic searches. 

The extra particular somebody is of their search, the extra probably they know what they need and are shut to changing right into a buyer.

12. Promote Your Content to Build Backlinks

Backlinks are maybe an important think about your search engine outcomes.

At the only stage, backlinks are different websites that hyperlink to your web site. There are a lot of methods to enhance the variety of backlinks you get to your content material.

backlinks for inbound marketing content

By selling your content material to different related influencers, you may enhance the variety of those who hyperlink again to you.

The precise variety of backlinks you want to achieve success on the major search engines varies relying on the key phrase, subject, and the competing websites which are rating nicely now.

With cautious prompting, although, you may simply outrank pages on large websites with extra authority.

Not positive the place to begin with backlinks? I’ve created a free backlink checker instrument you need to use to discover out who’s linking to your startup’s competitors.

13. Acquire Inbound Marketing Leads with Free Content

When it’s time to convert your guests into leads, you want bulletproof methods to get individuals to provide you with their e mail addresses.

The finest technique I’ve seen is to provide free content material in trade for this contact info.

If your startup is within the B2B sector, or in case you enchantment to clients who need or want in-depth evaluation earlier than buying, you may make an efficient lead magnet from a report.

This is a good way to get leads as a result of the comprehensiveness of your work looks as if an awesome deal for an e mail tackle.

HubSpot’s checklist of selling statistics features a pitch for his or her “State of Inbound Marketing” report. This is an in depth information with large quantities of high-quality information.

hubspot state of inbound marketing report

But they aren’t giving this away totally free. To obtain the report, you want to present an in depth quantity of data that HubSpot will use to comply with up with you on their merchandise.

use reports to collect leads for your inbound marketing

This is an efficient method to drive your guests into your gross sales funnel and attain them much more successfully.

14. Host a Free Webinar

One of my favourite inbound advertising and marketing methods for startups is free webinars that encourage clients to study in real-time.

This is nice as a result of it lets them see your face and perceive your character. Besides, a lot of individuals will obtain a information and by no means learn it.

But if somebody indicators up for a webinar, you may see in the event that they watch the entire thing.

I’ve used this type of coaching on my homepage previously. I didn’t name it a webinar, although. I simply used the time period “training.”

host a free webinar or training to collect inbound marketing leads

This is a good way to enhance your leads as guests should enter their first title and e mail tackle to entry the coaching.

host a free webinar or training to get inbound marketing leads

Since that is such a helpful instructing piece, individuals who come to my web site are glad to present their e mail tackle to study search engine optimisation higher.

15. Launch an Email Course

There’s one other type of content material you may create that can drive new clients.

Even higher, it received’t require the in depth analysis {that a} report calls for or the difficult backend software program essential for a webinar.

That technique is to create an e mail course. This is an easy method to present further worth with out spending tons of time creating one thing with design components or video.

An amazing instance is a free masterclass Mariah Coz gives. Because it’s a course, it makes the content material really feel extra helpful.

create a free masterclass for your inbound marketing strategy

If you’re at the moment freely giving an e-book in your startup and also you’ve discovered that it isn’t changing nicely, take into account breaking down the content material into sections.

Then use every part as a separate e mail. You could discover that an e mail course or a masterclass converts even higher than an e book.

16. Start an Influencer Marketing Campaign

According to a survey by Influencer Marketing Hub, 75 p.c of manufacturers have a devoted funds for influencer advertising and marketing, and 90 p.c of respondents consider it’s an efficient type of promoting.

If you do that the best method, it may be a free or paid technique to get individuals enthusiastic about your model.

If you’re going to launch an influencer advertising and marketing marketing campaign, you want to perceive what is going to make it work finest.

First and most significantly, you want to be sure you’re interesting to the best influencers.

This is straightforward to get incorrect, because the individuals you suppose you’re interesting to will not be persuasive to your audience.

The earlier analysis you probably did in your viewers must be an awesome beginning place to perceive who they concentrate to, however you may want to do much more work than that.

How do you discover the best influencers in your startup? You can:

  • Google phrases like “prime [niche] influencers.
  • Browse hashtags on Instagram associated to your area of interest.
  • Use Influencer platforms to join with creators.
  • Search key phrases on Ubersuggest to discover blogs that enchantment to your audience.
use Ubersuggest for inbound marketing

17. Build Relationships with Influencers

Once you realize which influencers are finest in your model, you want to begin concentrating on them particularly.

While you may simply run into promotion and begin spamming them with requests to share the content material you created, this received’t be very efficient.

You’ll irritate them and break the connection.

Instead, you want to begin gradual and steadily construct a relationship with the influencers you’d like to promote your content material.

One of the perfect methods to attain influencers is thru focused communication on social media. You can allow them to know after they impressed you to write.

You also needs to do all the things you may to assist these influencers by offering communication that’s all the time targeted on their wants.

While it might appear irritating to all the time give attention to them, you’ll finally begin to construct a relationship that enables you to make a small request.

If you’ve constructed nice relationships from the beginning, they’ll be glad to oblige.

18. Build Effective Email Campaigns

You already know that e mail advertising and marketing is vital to a profitable inbound advertising and marketing marketing campaign in your startup.

But are you utilizing it successfully?

Email advertising and marketing has a large ROI. 

According to Litmus, the common ROI was $42 for each $1 spent on emails.

ROI on email marketing as an inbound marketing strategy

But to make it work, you want to be strategic with the way you promote your model by way of e mail.

19. Send Helpful Content to Subscribers

First and foremost, you want to be helpful to your subscribers. When somebody indicators up, you want to present them with a motive to keep in your e mail checklist.

If you’re continuously spamming them or sending nugatory content material, they’ll unsubscribe and doubtless by no means return.

Instead, ship emails with helpful info they’ll’t get anyplace else.

Buzzsumo does an awesome job with this of their articles and emails. Their weekly replace features a report on engagement on Facebook, based mostly on 880-million posts.

create valuable emails to improve your inbound marketing strategy

That’s a massively helpful piece of content material I would like to learn.

More importantly, I would like to keep subscribed to the e-newsletter, and I’ll preserve trying ahead to their emails.

This is the type of response you want to construct together with your subscribers. If they’re trying ahead to your advertising and marketing, you’re doing it accurately.

20. Stick with Email Marketing for The Long Term

You want to be within the e mail recreation for the long run.

If you’re not persistently offering nice content material together with your inbound advertising and marketing, you’re going to be pissed off.

Instead of pitching your product instantly after somebody indicators up in your e mail checklist, ship them a welcome sequence that steadily introduces them to what you’ve to provide.

According to Invesp, the common value of a lead drops 80 p.c after 5 months of constant inbound advertising and marketing.

average cost of inbound marketing

If you need to save large {dollars} in your advertising and marketing methods, you want to prepare to work for some time on every prospect.

Be affected person, and also you’ll be glad about the outcomes.

21. Make Your Website Convert Like Crazy by Making it Mobile Friendly

Ultimately, the aim of a lot of your inbound advertising and marketing technique is to drive individuals to your startup’s web site.

If you’re not changing individuals as soon as they arrive, nonetheless, what’s the purpose?

Conversion is the important thing to profitable inbound advertising and marketing because it’s the transition from customer to prospect.

inbound marketing helps boost your conversions infographic

You want to be certain your web site is prepared to convert your site visitors into leads and clients.

It’s the one method to make your startup develop with the site visitors you’ve labored so exhausting to purchase.

The first and most necessary method to make sure you’re getting the conversions you deserve is by making your web site cellular accessible.

If your startup’s web site isn’t responsive, you’re going to battle to convert the site visitors you’ve labored so exhausting to drive there.

According to WVO, out of 100 main web sites, solely 11 had been responsive. Perhaps much more telling, solely seven of 148 corporations felt the necessity for cellular optimization.

Infographic Why a Website Redesign won't fix your inbound marketing

In quick, the overwhelming majority of internet sites aren’t interesting to cellular customers, and so they aren’t placing within the work they want to make these modifications.

Instead of truly changing their cellular clients, they’re shedding out on helpful site visitors.

Don’t let that occur to you. Make positive your web site is responsive and that it really works nicely on cellular.

22. Install Hello Bar

If you need to get extra conversions from the site visitors you’re sending to your web site, it is best to take into account putting in Hello Bar.


This is an easy instrument that enables you to add a signup type on the prime of your web site. Since it’s unobtrusive, it received’t distract from the person expertise.

But because it’s all the time on the prime of your pages, it’ll drive large conversions.

It’s a good way to get a couple of new leads every day.

23. Drive Conversions with Content Upgrades

If you need to skyrocket the conversions you’re getting from the content material you publish in your web site, look no additional than a content material improve.

Unlike a conventional lead magnet, a content material improve will optimize your highest-converting items of content material.

An amazing instance is the “700+ Power Word Cheat Sheet” used within the article on the subject over at OptinMonster.

700 Power Words That Will Boost Your inbound marketing Conversions

Because the individuals studying this text are interested by discovering out extra concerning the phrases that may make their writing more practical, it is a wonderful means to encourage them to join.

You can do the identical factor. To make this work, discover a standard article and create a customized bonus that provides to the piece of content material you’ve already written.

Link this within the article, and watch the brand new leads in your startup skyrocket.

24. Test and Refine Your Inbound Marketing Strategies

It’s no secret that I believe testing is the one method to enhance all types of selling.

This applies to the inbound advertising and marketing methods you’re utilizing in your startup as nicely.

You want to monitor your outcomes and make gradual enhancements to totally different parts of your marketing campaign.

If they don’t work as anticipated, it is best to refine these methods and take a look at one thing new. But even when they do give you the results you want, I like to recommend going again and making enhancements.

Keeping an A/B split-test operating always is a good way to make small however constant modifications to your advertising and marketing technique and to be certain all the things is working at its finest.

Inbound Marketing Strategy FAQs

What is an inbound advertising and marketing technique?

An inbound advertising and marketing technique attracts prospects to your model by creating helpful content material that’s related and useful.

What are the 5 inbound rules?

The 5 rules of inbound advertising and marketing are standardize, contextualize, optimize, personalize, and empathize.

What are the kinds of inbound advertising and marketing?

Videos, blogs, pillar pages, eBooks, social media, press releases, infographics, newsletters, analysis papers, podcasts, webinars, and skilled interviews.

How do you develop an inbound technique?

You want to know the aim of your content material, your audience, and the way your content material matches in with the customer’s journey.

Inbound Marketing Strategies Summary

If you’re launching a startup, you need to be sure you’re implementing the perfect practices for very quick progress.

By now, you realize that inbound advertising and marketing is the simplest method to enhance your guests, leads, and consumers.

You’ll want to entice clients by understanding their deepest wants, aspirations, and struggles. Using that information, create epic content material that attracts them in like a magnet.

Extend your attain to different websites, current your content material across the net, purchase new clients, and construct your affect and authority.

You’ll want to embody search engine optimisation finest practices in order that clients can discover you thru search engines like google and yahoo as nicely.

Once you’ve the site visitors, convert these guests with free content material and influencer advertising and marketing that drives leads.

With a compelling e mail marketing campaign and a high-converting web site, you may develop your corporation like by no means earlier than.

Which inbound advertising and marketing methods will you utilize to develop your startup?

Consulting with Neil Patel

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • search engine optimisation – unlock large quantities of search engine optimisation site visitors. See actual outcomes.
  • Content Marketing – our group creates epic content material that can get shared, get hyperlinks, and entice site visitors.
  • Paid Media – efficient paid methods with clear ROI.

Book a Call

      Enable registration in settings - general