10 Small Business Examples of the Best Instagram Bios

Instagram is extraordinarily fashionable. The image-heavy platform is the fifth most-used social media community in the world, with over 1.2 billion customers.

If you don’t have a presence on Instagram, you’re lacking out on constructing an viewers and rising your gross sales.

To get the most out of Instagram, it’s best to create a stable Instagram bio so customers can get a transparent, concise concept of who you might be, what you’re about, and, most significantly, what you’ll be able to supply them.

Here are ten of the finest Instagram bios for small companies and clarify why they’re glorious. We’ll additionally embody suggestions for crafting a powerful bio and what must-haves to incorporate in your firm account.

10 of the Best Instagram Bios for Small Businesses

Here are a number of small-business Instagram bios that hit the mark and why. We’ve additionally included takeaways you should use on your personal firm.


Ellevest is a digital investing platform. CEO Sallie Lee Krawcheck co-founded the firm to empower ladies to take larger management over their monetary future.

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Why This Instagram Bio Is Great

The Ellevest Instagram bio works as a result of it clearly states who the enterprise is for (by ladies, for girls), the {industry} it’s in (monetary companies), and the kind of enterprise mannequin it makes use of (membership-based). This provides the reader a good suggestion of the target market and what they’ll obtain by means of the service.

The firm additionally features a Linktree hyperlink in its bio, a platform permitting you to showcase extra hyperlinks to content material you wish to share together with your followers. This hyperlink factors customers to a number of model weblog posts and membership webpages.

You can borrow this on your personal small enterprise. After all, a Linktree hyperlink isn’t only a content-sharing alternative: You can stroll folks on to your touchdown pages through Instagram, reducing by means of the noise to allow them to extra simply purchase from you.

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Pura Vida Bracelets

Pura Vida, which interprets to “Pure Life,” is greater than only a bracelet retailer. The firm has a group of over 800 artisans in international locations reminiscent of Costa Rica, El Salvador, and India who earn cash crafting selfmade jewellery.

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Why This Instagram Bio Is Great

First off, the Pura Vida Bracelets Instagram bio is structured with numerous emojis, which saves house and provides off a enjoyable vibe. “Fun” works right here as a result of the firm options tons of colourful photographs of smiling folks modeling the merchandise—it’s on-brand.

Second, the emojis-as-bullet-points assist clearly state the bio’s essential areas of focus, significantly “FREE SHIPPING.” This is nice for small companies to focus on, particularly in case your essential opponents don’t supply it.

Lastly, the branded hashtag, #PuraVidaBracelets, is a pleasant contact. Small-business retailers ought to take into account implementing a personalised hashtag as a solution to social-listen and reshare UGC throughout social whereas getting their manufacturers’ names on the market.

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The Freckled Hen Farmhouse

Created by way of life blogger Natalie Freeman and her husband Luke, The Freckled Hen Farmhouse is each a brick-and-mortar and on-line purchasing vacation spot. This common retailer has every part from residence items to native merchandise to backyard provides.

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Why This Instagram Bio Is Great

The Freckled Hen Farmhouse Instagram bio doesn’t cater to 1 viewers over the different. Instead, it caters to each in-person and web shoppers.

The bio consists of its retailer hours, native supply choices, and cellphone quantity. Additionally, the firm plugs its rental cottage in the bio, including extra alternatives for loyal prospects to spend cash on the model. Finally, it features a Linktree hyperlink resulting in its retailer web site, e-newsletter sign-up web page, and seasonal and year-round class pages.

If you’re a small enterprise with an internet and offline house, it’s a wise concept to talk to all of your prospects in your Instagram bio.

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Lush Cosmetics

Lush is a values-driven model. Founded in London, the cosmetics firm prides itself on contemporary merchandise, no pointless components, and cruelty-free testing.

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Why This Instagram Bio Is Great

Unlike our different examples, the Lush Cosmetics Instagram bio retains it brief and candy, saying, “We’re creating a cosmetics revolution to save the planet,” adopted by two emojis, its branded hashtag, and a Linktree hyperlink.

The message is direct, and phrases and phrases like “revolution” and “save the planet” really feel daring and thrilling coming from a make-up model. Similarly, small manufacturers can, and may, experiment with how they describe their firm, so long as it feels related—in any other case, it’ll come off as complicated, or worse, inauthentic.

This bio is an effective reminder, too, that simply because you could have extra space doesn’t imply you must use it. That in itself is a departure from jam-packed bios and even a bit stunning. Our brains like novelty, so don’t be afraid to do issues a little bit in another way for your small business.

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Later is a number one Instagram advertising platform. The firm boasts hundreds of thousands of customers, and social media professionals, manufacturers, and influencers can use the software to handle content material throughout Instagram, Pinterest, and even TikTookay.

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Why This Instagram Bio Is Great

There are lots of issues working for the Later Instagram bio. First, the firm does an excellent job increasing the copy past its title to raised attain customers on the platform who could also be searching for this kind of service (social advertising platform).

By bettering its Instagram search engine optimization with related key phrases, the model will increase its possibilities of being discovered. Plus, “Later” is a standard phrase, so it’s good so as to add extra context for searchers.

Read more:

Next, the firm states it’s the “#1 Marketing Platform for Instagram.” Piggy-backing off search engine optimization, that is good to market to potential customers.

Small companies can optimize their bios with relevant key phrases and have brag-worthy accomplishments to get readers’ consideration.

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ALOHA produces USDA natural, vegan, and gluten-free protein powders, drinks, and meals. The model shares a lot of recipes and UGC on its website and social media platforms.

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Why This Instagram Bio Is Great

Taking a web page out of Later’s guide, the ALOHA Instagram bio asserts the firm as its {industry}’s chief. While the model retains the copy to a minimal, it focuses on the key phrases its prospects care about, like “organic” and “plant-based.”

ALOHA additionally modified its profile image to showcase it was named a Certified B Corporation. These firms should meet strict social and environmental requirements, amongst others. If your small enterprise has a prestigious distinction or received an enormous award, it’s value highlighting it on this house.

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A husband-and-wife duo created the Lokal Hotel after dreaming up methods they may enhance the Airbnbs the place they’d stayed and the hospitality expertise normally. This home-away-from-home model presents hyper-local lodging in the Philadelphia and Southern New Jersey areas.

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Why This Instagram Bio Is Great

The Lokal Hotel Instagram bio covers lots of floor. It features a particular class, “boutique hotels | cabins” as an alternative of simply “hotel,” so these searching for this specific expertise can discover it, and expands on this with “apartment suites & homes.”

On high of the location and branded hashtag, the bio factors out the Linktree the place friends can guide their keep, join its e-newsletter, and extra.

Other small companies, particularly these on this house, can take a number of cues from this bio. By preserving all this info centralized, you can maintain potential friends engaged and in your web page longer.

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GOODEE is a high on-line market. Designers and entrepreneurs Byron and Dexter Peart based the firm to curate manufacturers that not solely regarded good however sparked good too. As such, they solely work with artisans who prioritize constructive environmental or social affect.

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Why This Instagram Bio Is Great

The GOODEE Instagram bio lays out what the enterprise is (a curated market) and its focus (good design meets good function). Like ALOHA, pointing to the firm’s B Corp designation and 1% for the Planet certification aligns with its mission and indicators to customers what’s necessary to the enterprise.

This is each honest and savvy: 72 p.c of U.S. customers imagine it’s necessary “to buy from companies that reflect their values,” in keeping with Retail TouchPoints.

So, in case your small enterprise is values-driven, don’t draw back from together with that in your advertising and messaging. After all, the prospects you search are additionally searching for you.

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Rumpl operates in the outdoor-industry house and helps maintain campers and adventurers heat. After a profitable Kickstarter launch, the firm continues to develop and broaden its stock.

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Why This Instagram Bio Is Great

There’s magnificence in the simplicity of the Rumpl Instagram bio. It mentions its best-known merchandise—blankets— and provides a short, relatable description of the supplies in them. The firm additionally mentions its “Shark Tank” look and features a branded hashtag and hyperlink to a present giveaway.

Instagram contests are fashionable and can assist speed up your model progress. This is very true in case you accomplice with one other firm and might leverage one another’s audiences. It’s one thing your small enterprise ought to take into account (after which promote in your Instagram bio, of course!).

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This home-decor biz produces letter boards, tile units, paper items, and extra. A married couple based Letterfolk, and the firm has developed an enormous following because of its thoughtfully designed merchandise and nationwide press hits.

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Why This Instagram Bio Is Great

Instead of utilizing the firm’s Instagram bio to direct followers to make use of sure hashtags, Letterfolk invitations its followers to test them out, saying, “See LF products in the wild,” adopted by related hashtags. Using this hashtag, customers can view how different folks use and show their merchandise. By making this tweak, it feels extra community-oriented immediately.

Another notable distinction: It’s said in the bio that Joanna and Johnny usually are not solely a husband-and-wife crew but in addition a small enterprise.

Since some customers particularly look to purchase from smaller firms, this is a superb solution to get in entrance of potential customers. If you don’t call-out your small-biz standing in your bio, take into account including it and see if there’s a rise in engagement.

Tips for Creating the Best Instagram Bio for Your Small Business

Now that you simply’ve seen examples of some of the finest Instagram bios for companies, let’s recap the high methods to make yours stand out.

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1. Use Creative Elements

Some manufacturers add emojis to the combine of their Instagram bios. Aside from highlighting your model’s character, these icons can assist affect readability. This may assist your messaging stand out. So, you may wish to attempt reducing again on copy and rising white house by together with emojis.

Brands may also change up font types of their Instagram bios. This provides selection. However, watch out to ensure the script is readable, and don’t overuse it.

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2. Show Your Brand’s Personality

You wish to seize your model’s character in your Instagram bio. Experiment with copy, emojis, and different artistic methods to indicate it off.

Don’t be afraid to mess around a bit and have enjoyable together with your followers, both. Drizly’s Instagram bio involves thoughts:

Be cautious to not mistake “social media” as an excuse to depart out of your acquainted model voice, although. For instance, a hospital utilizing laughing emojis in its bio wouldn’t be a match—and may even make sufferers nervous! Alternatively, seeing emojis on the BarkBox Instagram bio feels utterly in-line with the firm’s enjoyable fame.

Bottom line: Know your model and know your viewers.

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3. Share User-Generated Content

You don’t have to develop a marketing campaign to create a hashtag—although it doesn’t harm. Creating a hashtag distinctive to your small enterprise is an effective solution to create model consciousness and assist construct your group.

Craft a hashtag that features your organization title or captures your ethos. For occasion, in case you suppose #SimplyDoIt, chances are high, your mind goes to Nike.

From there, you’ll be able to encourage your prospects to incorporate your hashtag of their social posts and reshare that user-generated content material (UGC) in your channels.

You may also repurpose UGC for tales and different content material. Incentivize customers to share posts together with your hashtag for reductions, contests, or simply the alternative of presumably that includes them in your platforms.

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4. Clearly State Your Brand’s Purpose

You solely have so many characters to work with in your Instagram bio. Use this house to obviously state what your small firm does and be direct in your ask. For instance:

  • Do you wish to construct a group? Include your branded hashtag and ask followers to make use of it.
  • Are you searching for e-newsletter subscribers? Include a hyperlink in your bio.
  • Are you seeking to enhance gross sales? Add a Linktree pointing to a number of product pages so customers can discover what they’re searching for.

Whatever your aim, be clear about it.

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5. Include Links, Hashtags, and More

You have a tough cease on the subject of characters inside the bio itself. However, there are alternatives to broaden on extra particulars about your small business and even cross-promote your different firms or private pages. Consider together with the following:

  • intentional calls to motion (CTAs)
  • Instagram handles on your different associated manufacturers
  • your location and hours of operation in case you personal a bodily retailer
  • your contact info
  • your branded hashtag
  • hyperlinks to present promotions or contests
  • a Linktree (or comparable) hyperlink main readers to different content material
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The finest Instagram bios authentically match your model and serves your customers.

Checking out the bios of the pages we’ve listed can assist you get a really feel for what’s working throughout the board. Also, see what your opponents are doing, and don’t be afraid to experiment with completely different codecs.

Social media is a crucial facet of digital advertising. Our company can assist if you’re having hassle creating a social media technique. We additionally supply help with content material advertising and search engine optimization.

Once you’ve polished your web page, Instagram could be a highly effective advertising software for your small business. So don’t skimp on placing the work into it.

What do you want about your favourite manufacturers’ Instagram bios?

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