Landing pages assist drive site visitors, enhance conversions, and enhance search engine optimization. However, not all touchdown pages are efficient. If your touchdown pages aren’t producing outcomes, the difficulty may not be your copy or your product—it is perhaps since you aren’t utilizing testimonials effectively.
Below, we’ll take a look at ten completely different touchdown web page testimonial examples and talk about why they work and the way they construct belief. First, let’s cowl why they matter a lot for manufacturers.
Why Should You Include Testimonials on Your Landing Page?
The major objective of a touchdown web page is to transform guests and transfer them via your gross sales funnel. Ideally, you’ll have improbable copy to persuade clients you may clear up their issues.
However, customers don’t belief manufacturers—they belief different individuals. According to the Edelman Trust Barometer Special Report, solely one-third of customers belief manufacturers to do one of the best they’ll for his or her clients and the world at giant.
Who do they belief? Other customers. In reality, 92 % of customers report they belief word-of-mouth advertising greater than every other kind of selling.
Testimonials on touchdown pages can even assist:
- enhance relevance by mentioning particular ache factors the shopper is going through
- drive conversions, as customers who learn testimonials, are 58 % extra more likely to convert
- showcase necessary options in an easy-to-read format
- set up use instances which may not be highlighted in advertising copy
10 Testimonial Examples Used on Landing Pages
Including testimonials on a touchdown web page is a strong solution to enhance belief, drive clicks, and overcome objections. How these testimonials are formatted, nonetheless, can drastically impression how properly they attain these targets.
The testimonial examples beneath showcase a number of of the simplest methods to efficiently use testimonials primarily based on the viewers and touchdown web page kind.back to menu ↑
1. Blue Apron Uses Changing Testimonials
Blue Apron, an at-home meal equipment firm, leverages the facility of testimonials on its pricing web page in a novel means. The testimonials are plain textual content with no photographs. However, they nonetheless stand out.
Here’s the primary testimonial on the web page:
It highlights the novelty of the meal kits, which inspires customers who may suppose they’ll get bored. A couple of seconds later, the testimonial modifications to this one:
This testimonial focuses on how wholesome the meals are, which is good for patrons nervous about their well being. By altering the testimonials each few seconds, Blue Apron can present a wide range of opinions to probably deal with completely different customers’ ache factors. The change can also be visually interesting, which grabs viewers’ consideration.back to menu ↑
2. Business-Software.com Offers Authorative Testimonials
Business-Software.com is devoted to offering consumers and distributors with extremely detailed opinions of standard enterprise know-how. On their touchdown web page about Salesforce, a well-liked gross sales and advertising software, they use a testimonial to spotlight certainly one of their reviews.
In addition to being visually interesting as a consequence of shiny colours and clear icons, the testimonial is highly effective for an additional means as a result of it’s from a recognizable, authoritative individual within the discipline: James White of Active Spectrum.
Using a testimonial from an authority determine helps set up belief. People typically assume if somebody ready of authority likes a product, service, or piece of labor, there’s a very good probability we are going to too.
Putting the evaluate subsequent to a obtain kind can also be an fascinating technique. Most manufacturers use testimonials to drive gross sales, not leads. However, this may be efficient at attractive leads by encouraging them to fill out kinds.back to menu ↑
3. MarketerHire Increases Trust
MarketerHire is an organization devoted to connecting firms and entrepreneurs. The testimonials MarketHire options on their web site particularly present how they assist deal with ache factors.
These testimonials deal with issues about how tough the service could also be to make use of, worries about hiring throughout tough occasions, and nervousness about attempting a service like MarketerHire basically. Knowing different customers have related ache factors and located MarketerHire to be an efficient answer can set up belief.
The photographs of every testimonial supplier and their title and place additionally assist readers belief that these opinions are actual and correct. The photographs and logos are additionally eye-catching and invite scrollers to have a better look.back to menu ↑
4. InseevInteractive Offers More Testimonials Without Taking up More Space
If a number of testimonials are good, a number of testimonials ought to be nice, proper? That’s not completely true.
If you need to embrace testimonials in your touchdown web page, simply make sure to not embrace too many. Going over-board with the testimonial examples can overwhelm your leads they usually might transfer along with your competitor.
InseevInteractive, a advertising firm, discovered a means round this problem by putting in buttons that allowed guests to see extra testimonials or learn long-form case research.
This testimonial instance leverages the facility of social proof whereas retaining clients who’re able to convert on process. If a buyer wants a bit extra info, they’ll simply click on to learn extra.
As highly effective as testimonials are, it’s essential to not pull individuals out of your gross sales funnel with distracting parts. This testimonial instance walks that positive line completely.back to menu ↑
5. Teamwork Includes Eye-Catching Trust Signals
Teamwork is a undertaking administration software designed to develop with companies, making it splendid for small companies and startups. However, there are dozens of comparable instruments available on the market. Where do they stand out?
One issue that differentiates them is their use of testimonials
Teamwork options two testimonial sections on their touchdown web page. The first consists of a picture of the individual and a brief evaluate:
This testimonial instance stands out due to the belief symbols Teamwork makes use of below Donna’s evaluate. These showcase the software as a dependable, award-winning software. They are additionally shiny and seize the attention as customers scroll down.
Then, additional down the web page, they embrace extra testimonials from Twitter.
Sharing Tweets, which might be verified if readers need to do some further legwork, establishes belief within the model. Teamwork additionally makes use of the buttons on both facet of the Tweets, which permit customers to scroll via extra testimonials in the event that they so select.
Offering extra testimonials with out overwhelming an entire web page with them is highly effective as a result of it reveals a variety of individuals like your product. It provides prospects an opportunity to discover a evaluate that addresses their issues.back to menu ↑
6. Topic Uses an Eye-Catching Design
Topic is an AI-powered content material software designed to assist manufacturers create higher high quality content material quick. They leverage the facility of testimonials by together with a ton of testimonials on their touchdown web page:
These testimonials stand out as a result of cautious consideration to design. Each evaluate consists of the picture, full title, and place of the reviewer, which might set up belief and provides the part a clear, skilled look.
Each evaluate is break up up into playing cards to maintain them organized and simple to learn. The logos and small profile photographs are visually interesting and draw the attention to every evaluate.
This testimonial instance is highly effective for a number of causes: the design is on level, the opinions are eye-catching, they usually leverage a number of different methods, like utilizing authoritative reviewers and together with photographs.back to menu ↑
7. Booker Adds Five Stars to Grab Attention
The overwhelming majority of web customers don’t learn; they skim. Booker, a enterprise administration platform for magnificence firms, discovered a solution to seize scanners’ consideration whereas additionally leveraging the facility of testimonials.
They use a number of testimonial examples to spotlight what individuals love about their software program on their enterprise administration touchdown web page.
In addition to the businesses’ names and quick testimonials, they embrace icons and star scores.
The five-stars permit customers simply scrolling by to simply see what reviewers consider Booker with out having to cease and browse all the evaluate.
This testimonial format strikes the right steadiness between belief by providing longer written testimonials and giving customers the knowledge they want at a look by together with the five-star ranking.back to menu ↑
8. Display User’s Testimonials on Different Landing Pages
Keap is a CRM designed for small companies that need to leverage automation of their gross sales processes. They supply a number of touchdown pages for every function, together with CRM, automation, reporting, and analytics.
Each touchdown web page consists of a number of testimonials the place present clients share what they love greatest about Keap. However, they don’t use the identical testimonials on every web page.
For instance, on their automation touchdown web page, every testimonial mentions how Keap’s automation options assist save the customers’ time.
Like Booker, they embrace five-star icons, which grabs consideration and permits individuals scanning the web page to see how a lot the software is beloved.
By providing completely different opinions on every web page, Keap supplies related testimonials to every buyer persona.back to menu ↑
9. Salesflare Uses Pictures to Increase Trust
Salesflare is a strong CRM designed particularly to assist B2B companies develop. The model makes use of a easy touchdown web page to drive conversions by providing an image of the platform, an icon-rich options checklist, and a number of other testimonials.
Unlike different testimonials, which are sometimes a number of strains lengthy, Salesflare retains it easy by utilizing one or two strains for every testimonial. They additionally embrace profile photos, full names, and the the title of the corporate that accomplished the evaluate.
In some instances, utilizing longer testimonials is perhaps simpler. However, on this web page, Salesflare depends on the photographs and model names to extend belief and seize readers’ consideration.back to menu ↑
10. Lattice Combines Testimonial Types for a Powerful Punch
Lattice is an HR administration platform utilized by a few of the greatest manufacturers on the planet. Their testimonial part packs a giant punch by utilizing three completely different testimonial sorts, multi functional easy-to-view part.
First, they checklist the names of huge manufacturers they work with, together with Reddit, Slack, and Asana. Knowing these well-established manufacturers use this software helps encourage belief—they clearly aren’t new to the trade.
The subsequent part presents a person evaluate from a good supply: the VP of People of Reddit. Knowing she trusts Lattice could assist readers really feel assured it’s a reliable answer. They additionally embrace a picture, which reveals her face and helps viewers join with the evaluate with the human who gave it.
Finally, on the appropriate facet, they provide a hyperlink to learn case research and checklist how many individuals use their firm.
Lattice’s testimonial part works extremely properly as a result of it consists of a number of info and a number of other types of testimonials however retains the design glossy and simple to learn.
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Many manufacturers don’t successfully use testimonials on touchdown pages, in the event that they use them in any respect. The testimonial examples above function inspiration for utilizing testimonials by yourself touchdown pages.
Keep in thoughts that testimonials don’t work in a vacuum; they need to solely be one side of your digital advertising technique. For instance, it’s possible you’ll profit from beefing up your social media technique, finishing up advertising campaigns, publishing weblog posts that assist customers discover your small business organically, and analyze/repair any search engine optimization points.
If this sounds overwhelming and also you need assistance growing or enhancing your advertising methods, attain out. Our company is glad to assist in no matter capability you want.